Mobile marketing has become a major talking point for brands and with reports suggesting that in the next two years mobile usage will overtake desktop, it's not surprising that mobile marketing strategies have picked up in the last year. Research has shown the international mobile market has grown exponentially and it shows absolutely no chance of slowing down, and brands that are capitalising on strategic mobile campaigns are at the forefront of a new era in marketing. The four marketing trends below illustrate the direction mobile marketing will take over the next year.
Mobile advertising till now has had defined boundaries between advtg & content. We expect these lines to blur, thus creating a much larger marketplace for native ads, says Anuj Kumar, Co-founder, Ripple and Affle
We're at Google's big developer conference today, Google I/O 2014. We're expecting an Android-news heavy show, with lots of announcements about the future of the operating system, including Android in the home, the car, and all sort of other devices.
Yahoo has long talked a big talk about making a bigger, better footprint in the mobile advertising game. Now, with Gemini, a tool the company just launched that combines native search and mobile ads, it
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