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Scooped by Laura Blake Worthington
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OS Affects Mobile App Ad Conversion Rates

OS Affects Mobile App Ad Conversion Rates | Mobile | Scoop.it
Brands and app developers know that if you build it, they may not come—which is why apps, even if they are themselves marketing efforts, must be marketed.
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Rescooped by Laura Blake Worthington from iPads, MakerEd and More in Education
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Apple iPad Air Raises the Tablet Bar [REVIEW] - Mashable

Apple iPad Air Raises the Tablet Bar [REVIEW] - Mashable | Mobile | Scoop.it

"There are many things Apple’s iPad Air is not. It’s not the cheapest tablet you can buy. It’s not the lightest. It doesn't have the highest resolution screen. Yet, on balance, it’s still the best consumer tablet on the market. Here’s why."

 


Via John Evans
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Rescooped by Laura Blake Worthington from digitalNow
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Mobile monetization problem: Is native advertising the answer?

Mobile monetization problem: Is native advertising the answer? | Mobile | Scoop.it

Via Don Dea
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Don Dea's curator insight, October 28, 2013 11:45 PM

Mobile native part of balanced approach
As a publisher, stop treating mobile as an after-thought when rolling out native ad campaigns.

This new format represents the single biggest opportunity as of late to monetize mobile by simply monetizing digital.

A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.

Native ad creatives scale elegantly from desktop to mobile and impressions appear on both platforms for a client’s campaign.

Quit thinking about mobile as the second screen. Instead, it is a formidable medium well on its way to becoming a dominant platform.

Rescooped by Laura Blake Worthington from Digital-News on Scoop.it today
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Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue - AdAge.com

AdAge.com
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
AdAge.com
As expected, Instagram ads are photos published by the brand's account that will now be shown to people who don't follow that brand.

Via Thomas Faltin
Laura Blake Worthington's insight:

Will be interesting to see how this is received.

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Rescooped by Laura Blake Worthington from Digital-News on Scoop.it today
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Moment Tracking Is The New Success Trend In Mobile Advertising

Moment Tracking Is The New Success Trend In Mobile Advertising | Mobile | Scoop.it
A new breed of mobile advertising and marketing is emerging and it comes from Kiip. Major players like Google have been using cookies to further increase their accuracy when presenting you with ads.

Via Thomas Faltin
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