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Comment Orange veut s'imposer dans l'IoT face à Sigfox

Comment Orange veut s'imposer dans l'IoT face à Sigfox | Mobile Marketing | Scoop.it
Orange vise 600 millions d'euros de chiffre d'affaires d'ici à 2018 avec cette activité. Interview de Mari-Noëlle Jégo-Laveissière, directrice exécutive innovation.
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Live from Apple’s smaller iPhone and iPad event in Cupertino

Live from Apple’s smaller iPhone and iPad event in Cupertino | Mobile Marketing | Scoop.it
Apple is holding an event today in Apple’s own Cupertino HQ, in its Town Hall Theater. The event kicks off at 10 AM PT (2 PM ET, 5 PM GMT, 6 PM CET), and..
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[Tribune] Pas d'omnicanal sans une digitalisation des points de vente - Actionco.fr

[Tribune] Pas d'omnicanal sans une digitalisation des points de vente - Actionco.fr | Mobile Marketing | Scoop.it
[Tribune] Pas d'omnicanal sans une digitalisation des points de vente
Actionco.fr
... réservation, visualisation des stocks, caractéristique et comparaison des produits, etc.).
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Aux USA, plus de la moitié du temps média digital est réalisé sur les applications mobiles

Aux USA, plus de la moitié du temps média digital est réalisé sur les applications mobiles | Mobile Marketing | Scoop.it
60% de la consommation média digitale a été passée sur le mobile aux Etats-Unis en juin dernier, selon Comscore. 52% sur des applications, 8% sur Internet mobile.
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T-Mobile drops iPhone 5S by $48, iPhone 5C by $50

T-Mobile drops iPhone 5S by $48, iPhone 5C by $50 | Mobile Marketing | Scoop.it
The no-contract 16GB iPhone 5S, for example, is now shipping for $600 -- down from the $648 the carrier was previously charging.
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Sprint to Unveil Aggressive New Pricing Plan

Sprint to Unveil Aggressive New Pricing Plan | Mobile Marketing | Scoop.it
Sprint is poised to unveil a new set of aggressive unlimited pricing plans to compete with T-Mobile, Verizon and AT&T. WSJ's Ryan Knutson explains on MoneyBeat. Photo: iStock/manley099.
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One More Time

One More Time | Mobile Marketing | Scoop.it
Windows Phone has been struggling to gain market share in the U.S., especially among high-end handset buyers. Now, those itching to give the mobile OS a try have another high-end hardware option: the HTC One.
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iGaming: What You Need to Know

iGaming: What You Need to Know | Mobile Marketing | Scoop.it
Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring in recent days.
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Mobile Marketing a Must, Not an Option Anymore

Mobile Marketing a Must, Not an Option Anymore | Mobile Marketing | Scoop.it
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible.
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Baromètre trimestriel du Marketing Mobile en France T2 2013 : Infographie | MMAF : Mobile Marketing Association France

Baromètre trimestriel du Marketing Mobile en France T2 2013 : Infographie | MMAF : Mobile Marketing Association France | Mobile Marketing | Scoop.it

En réponse à une large attente des décideurs en entreprise de mieux appréhender le marché du mobile (Smartphones et Tablettes) la Mobile Marketing Association France propose gratuitement la troisieme édition du Baromètre du Marketing Mobile.

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Les usages mobiles au second trimestre 2013

Les usages mobiles au second trimestre 2013 | Mobile Marketing | Scoop.it
Alors que six personnes sur dix utilisent leur smartphone ou leur tablette pour consulter les actualités, seuls 20% regardent des vidéos.
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Are you really in mobile? Five rules to follow

Are you really in mobile? Five rules to follow | Mobile Marketing | Scoop.it
By Jason WadlerHow can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?
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Email is dying among mobile’s youngest users

Email is dying among mobile’s youngest users | Mobile Marketing | Scoop.it
In case there was any doubt that messaging apps were the future of communication in the mobile-first era, a new study released this morning puts some solid..
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Ma ville numerique de demain

Ma ville numerique de demain | Mobile Marketing | Scoop.it
Notre dernière étude vient de paraître. "Ville & Numérique", ou comment les étudiants français voient leur vie dans la ville de demain. Sur le modèle des études "Mon bureau de demain" ou "Ma ville de demain"  réalisées par la chaire Immobilier et Développement durable de l'ESSEC, nous avons à nouveau souhaité donner la parole aux étudiants, ceux de la génération Y.…

Via urb@lieu - ADEUPa, Karen Bastien
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Vincent Lahondère's curator insight, September 21, 4:54 AM

Un sondage très original "la ville de demain vue par des étudiants

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Big Data : Salesforce croque RelateIQ pour 390 millions de dollars - Journal du Net

Big Data : Salesforce croque RelateIQ pour 390 millions de dollars - Journal du Net | Mobile Marketing | Scoop.it
Journal du Net Big Data : Salesforce croque RelateIQ pour 390 millions de dollars Journal du Net Après l'acquisition du spécialiste de la gestion de campagnes multicanales ExactTarget puis celle de la technologie de datavisualisation EdgeSpring en...
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Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now | Mobile Marketing | Scoop.it
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are.
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2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search | Mobile Marketing | Scoop.it
A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
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Top 15 best free Android apps 2014

Top 15 best free Android apps 2014 | Mobile Marketing | Scoop.it
Android is the world’s most popular mobile platform and has millions of users. The open source nature of Google’s OS gives the possibility to find a lot of fantastic applications for Android.
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Our Sources Say the Next iPhone Will Include NFC Mobile Payments

Our Sources Say the Next iPhone Will Include NFC Mobile Payments | Mobile Marketing | Scoop.it
Platforms like Google Wallet, Isis, and Square have been around for years, while Apple has remained curiously silent on the mobile payments front. Well not anymore.
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Mobile Tracking: Are Consumers Ready?

Mobile Tracking: Are Consumers Ready? | Mobile Marketing | Scoop.it
Mobile tracking is a hot topic. We’ve all heard stats:
 
• 90% of American adults have a cell phone*
• 58% of American adults have a smartphone*
• 72% of U.S. smartphone users use their phone while shopping**
 
....
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Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile

Marketing Evolution: Avoiding ROI that’s DOA Means Moving to Mobile | Mobile Marketing | Scoop.it
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities.
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The Mobile Opportunity, From the Mouths of Marketers [Study]

The Mobile Opportunity, From the Mouths of Marketers [Study] | Mobile Marketing | Scoop.it
IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. (The Mobile Opportunity, From the Mouths of Marketers [Study]: IAB and research firm Ovum share insights from t...
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Facebook Mobile Payments: Experiment Or Game Changer?

Facebook Mobile Payments: Experiment Or Game Changer? | Mobile Marketing | Scoop.it
Facebook has come a long way from status updates and farming simulators.
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Understanding Mobile Expertise Today

Understanding Mobile Expertise Today | Mobile Marketing | Scoop.it
Why database and direct marketing provide important clues on what makes an expert.\n (Understanding Mobile Expertise Today: Why database and direct marketing provide important clues on what makes ...
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