Mobile Insights
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Mobile Insights

Mobile-first services win Customers' hearts, minds and wallets.

Dakota Partners develops Social Technology Strategies to harness the power of Mobile-first design to build stronger Customer relationships that grow revenues and reduce churn.

Curated by Bill Creighton
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Let's All Build a Mobile App !

Let's All Build a Mobile App ! | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

Charts like this can have two very different effects on Marketers.

 

The first effect is that the good ones tweak their channel marketing strategies to improve their Customers' experiences. They understand that a mobile app is one engagement channel, albeit growing daily in importance.

 

The second effect is drive people to shout "We Need An APP!"

 

There are many members in the Conservation community that fall into this second group. They want desperately to serve their members and Customers better - but often simply don't know how.

 

This chart screams to these good folks that they need to engage their Customers on mobile devices.

 

They would be wise to take time to understand what value they can offer to their Customers through a mobile app. 

 

Tossing the kitchen sink at Customers often has really unpleasant effects. 

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Bill Creighton's curator insight, March 7, 2014 10:31 AM

 

Charts like this can have two very different effects on Marketers.

 

The first effect is that the good ones tweak their channel marketing strategies to improve their Customers' experiences. They understand that a mobile app is one engagement channel, albeit growing daily in importance.

 

The second effect is drive people to shout "We Need An APP!"

 

There are many members in the Conservation community that fall into this second group. They want desperately to serve their members and Customers better - but often simply don't know how.

 

This chart screams to these good folks that they need to engage their Customers on mobile devices.

 

They would be wise to take time to understand what value they can offer to their Customers through a mobile app. 

 

Tossing the kitchen sink at Customers often has really unpleasant effects. 

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Quiet Contemplation -- A Lesson in Simplicity

Quiet Contemplation -- A Lesson in Simplicity | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

This is a beautiful picture.

 

It is genuine. It is provacative. It is real.

 

Customers expect honest communcation and  not hype ... deceive them at your peril.

 

Amanda Owen is building a passionate following for her Twitter feed and her pictures. 

 

Both are simple and real. Have a look and enjoy.

 

https://twitter.com/AmandaOwen8

 

 

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Bill Creighton's curator insight, February 4, 2014 11:20 AM

 

This is a beautiful picture.

 

It is genuine. It is provacative. It is real.

 

Customers expect honest communcation and  not hype ... deceive them at your peril.

 

Amanda Owen is building a passionate following for her Twitter feed and her pictures. 

 

Both are simple and real. Have a look and enjoy.

 

https://twitter.com/AmandaOwen8

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Add Value - Has ‘curate’ replaced ‘aggregate’ as the default term for summarizing other people’s news?

Add Value - Has ‘curate’ replaced ‘aggregate’ as the default term for summarizing other people’s news? | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

Many journalists and many more publishers look backward at the "golden age" of news and journalism with a tear in their eye and longing for the good old days to return.

 

They long for the day when the local newspaper would give them all the news they could ever want, (allegedly) unbiased and unafraid.

 

They long for the days where they controlled the story, the medium and had a captive audience that "trusted" them. 

 

The good old days were good for publishers raking in 25%+ margins with their cash-rich businesses.

 

This story describes the ongoing debate surrounding the labels "aggregator" and "curator." Depending upon the journalist perspective, one may be better than the other.

 

But the premise of the labels is misplaced.

 

Readers don't care about the words you use to describe your service. They care about the value of the service you provide and the benefit they receive by using your service.

 

It's funny when you think about that "golden age" of journalism.

 

Newspapers since their inception have been aggregating and curating news. Original reporting has always been a small portion of the content in newspapers and now online. 

 

Successful publishers delvier value by adding context, perspective and ease of access to otherwise commodity news content.

 

 

 

 

 

 

 

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Connecting Families Around the World

Connecting Families Around the World | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

Technology has brought us closer than ever before ... and has increased the distances as well.

 

It's on thing to use technology to speak with friends and family halfway around the world. That's really great.

 

But what happens when you try to have a conversation with someone in the same room and they cannot take their eyes off their iPads and phones?

 

 

 

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Twitter - Life is Better in 140 Characters

Twitter - Life is Better in 140 Characters | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

A great twist on antique advertising and today's technology ...

 

Mediums change but wanting to belong to a community is human desire as old as mankind.

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Bill Creighton's curator insight, January 9, 2014 2:52 PM

 

A great twist on antique advertising and today's technology ... mediums change, wanting to belong to a community is human desire as old as mankind.

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Social Media And The Future Of Advertising

Social Media And The Future Of Advertising | Mobile Insights | Scoop.it
In the future of advertising, customer experience will become an even more critical force in influencing consumer choices than it is today.
Bill Creighton's insight:

 

Are you winking in the dark or can Cutomers really see and hear what you have to say?

 

If you are self-promoting, you might as well turn the lights out and save your money.

 

 

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Bill Creighton's curator insight, October 25, 2013 9:25 AM
Are you winking in the dark or can Cutomers really see and hear what you have to say?

If you are self-promoting, you might as well turn the lights out and save your money.
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Explaining What It’s Going to Do With All That Dough, Pinterest Unveils Stats on Strong Mobile and International Usage

Explaining What It’s Going to Do With All That Dough, Pinterest Unveils Stats on Strong Mobile and International Usage | Mobile Insights | Scoop.it
Yes, you may say it out loud: Has Silicon Valley lost its mind?
Bill Creighton's insight:

 

75% of user engagement coming from mobile devices.

 

People like looking at pictures across all platforms. They love looking at pictures on mobile platforms.

 

A mobile-first strategy?

 

Actually no. It is a visual first strategy that is working for Pinterest. Will others follow suit?

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Mobile is the 'first screen' for half of 18-34s - Media news - Media Week<

Mobile is the 'first screen' for half of 18-34s - Media news - Media Week< | Mobile Insights | Scoop.it
Mobile is the 'first screen' for half of 18-34s from Media Week - news and information from the world of media
Bill Creighton's insight:

 

This group was first to embrace rock and roll, bobby sox and hot rods ... why are you surprised they are out front with mobile as the first screen?

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Small Business Guide To Mobile Marketing - SMS Marketing Blog

Small Business Guide To Mobile Marketing - SMS Marketing Blog | Mobile Insights | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.
Bill Creighton's insight:

 

Interesting graphic on mobile marketing.

 

Challenge for small businesses (and large as well) is to know where your customers are. Then, spend your time and money putting the right content in front of them on the right platform at the right time.

 

Marketing in places your customers are not is a waste of time.

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Online Promotions: a Vast Goldmine for Local Media

Online Promotions: a Vast Goldmine for Local Media | Mobile Insights | Scoop.it

As the marketing world shifts from advertising to online promotions, the latter presents a potential goldmine for newspapers and other forms of local media."

Bill Creighton's insight:

 

Local promotions can be just like the ballfield in Kansas. Just because you build them does not mean that customers will come.

 

Imagine the line of cars heading toward the Field of Dreams missing their exit. Quite a different ending to the movie.

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Quick Look at iOS 7 Features, Tricks, Top Apps & Download Links

Quick Look at iOS 7 Features, Tricks, Top Apps & Download Links | Mobile Insights | Scoop.it
Detailed summary of everything you need to know about ios 7 features, its tricks, top apps that run perfect on it and how to download ios 7 all in one post

Via Tiaan Jonker
Bill Creighton's insight:

 

Change is hard and Steve is not there to tell you it's OK. 

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Osku Penttinen's curator insight, September 21, 2013 11:18 AM

I'm not sure where Apple is headed with their designs, but I'm holding back judgement on iOS 7 until I've had a few days to explore it and learn it. Tiaan Jonker provides some of her tech advice.

G Coleman's curator insight, September 22, 2013 2:05 AM

Just finished my download... we shall see... like the new icons.

Brett.Ashley.Crawford's curator insight, September 22, 2013 10:51 PM

For allearly adopters.

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Apple Delivered A Game-Changing Innovation With The iPhone 5S And The Reviewers Are Freaking Out Over It

Apple Delivered A Game-Changing Innovation With The iPhone 5S And The Reviewers Are Freaking Out Over It | Mobile Insights | Scoop.it
The finger print scanner is awesome. ;
Bill Creighton's insight:

 

Story of the day? Cats using iPhone5 

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Colgate Helps You Tell People They've Got Food in Their Teeth

Colgate Helps You Tell People They've Got Food in Their Teeth | Mobile Insights | Scoop.it
Skip that awkward conversation where you tell your friend that they've got something in their teeth with Colgate's new Web app.
Bill Creighton's insight:

 

Now if the app just had a tiny little mirror to help find the offending food and an alert to make dinner companions look the other way while the food is removed.

 

Imaging trying to do this on anything other than a phone?

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Light Paintings - How To Make Great Mobile Images Blending Darkness and Light

Light Paintings - How To Make Great Mobile Images Blending Darkness and Light | Mobile Insights | Scoop.it

Light paintings are made with moving light sources in front of a camera to create an image.

 

You need long exposure so the camera can capture the flow of moving lights. 

Bill Creighton's insight:

 

Inner creativity is set free with the large number of mobile apps. 

 

Think of all of the benefits we take for granted each day.

 

- Our cameras are never out of reach.

 

- We have unlimited ways to personalize the image with apps and devices

 

- We can share instantly to show the world our life is good.

 

With each new device, and each new app, opportunities to create become endless.

 

Don't be boring. Use the tools to make great images and tell your story. 

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"Humbling" Pie: Here's Satya Nadella's First Letter to Microsofties

"Humbling" Pie: Here's Satya Nadella's First Letter to Microsofties | Mobile Insights | Scoop.it
Microsoft insider Satya Nadella was named CEO of the software giant, as expected.
Bill Creighton's insight:

This is how you manage a message campaign. 

 

Microsoft's "Empowering" campaign ran up to and through the Super Bowl and was seen as one of the more compelling ad campaigns for the event.

 

A lo and behold, Satya Nadella's first email to Microsoft employees uses the term "empower" six times.

 

Icing on the cake - Microsoft leads with "Empowering Us All" on it's site.

 

Consistent. Compelling. All about Me.

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The Mobile Marketing Imperative

The Mobile Marketing Imperative | Mobile Insights | Scoop.it
Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption?

 

Bill Creighton's insight:

 

32 reasons to have a mobile marketing strategy. All very good points.

 

There really is only one reason to have a mobile marketing strategy - that's where your Customers are.

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Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio | Mobile Insights | Scoop.it
Mobile advertising will hit $42 billion in global revenues in 2017, making it bigger than radio advertising, according to Gartner.
Bill Creighton's insight:

Marketers are constantly re-evaluating where to spread their dollars. 

 

Traditional channels will exist for some time to come but the epitome of "local" - radio is under attack.

 

Ironically, local radio provides a pathway to a local audience. Mobile and location based services are doing a better job.

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Australia taps Twitter to alert beach-goers of incoming shark threats

Australia taps Twitter to alert beach-goers of incoming shark threats | Mobile Insights | Scoop.it
“ You may be able to see a Sharknado from miles away, but not necessarily the creatures lurking right off the beach. To solve that, Australia's using transmitters attached to some 320 sharks, and...”
Via Darrin Jillson
Bill Creighton's insight:
Brings new meaning to the concept of retweet!
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Close-range image of a landspout - Real?

Close-range image of a landspout - Real? | Mobile Insights | Scoop.it
Bill Creighton's insight:

 

This looks way too good to be real. Is it?

 

Maybe or maybe not. 

 

What we do know is that phone cameras and clever software give users the potential to create images that they wish they saw rather than what they really saw.

 

Here's the question:

 

If the viewer enjoys the image, does it really matter?

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Bill Creighton's curator insight, October 25, 2013 8:58 AM
Real or Photoshopped?

If the viewer enjoys the image, does it really matter?

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Mobile Insights | Scoop.it

Via janlgordon
Bill Creighton's insight:
Nice infographic...Businesses and marketers need to employ a mobile-first approach today but quickly realize that customers want a consistent experience across all devices.It's a process to get there but a necessary one.Do mobile first today with a view that you are going to keep changing and innovating as platforms/devices change.
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Instagram Finally Coming To Windows Phone

Instagram Finally Coming To Windows Phone | Mobile Insights | Scoop.it
Nokia spearheaded the effort to get the Facebook-owned photo-sharing app on its Lumia smartphones.
Bill Creighton's insight:

 

People love pictures. People love Instagram. Microsoft hopes people will learn to love Windows Phone.

 

There are a few good apps for Windows Phone that mimic Instagram (6tag is the best) but that is not the same as the app the rest of the world uses.

 

Familiarity is important if you want people to give up a life and habits they have come to love.

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How Digital Time Spent Breaks Down by Device, Gender, Content Area

How Digital Time Spent Breaks Down by Device, Gender, Content Area | Mobile Insights | Scoop.it
There are myriad ways to dissect web users’ online habits, and each breakdown uncovers greater targeting context for marketers.
Bill Creighton's insight:

 

There was once a time when marketers and publishers had a captive audience. Together they owned the message and the medium. Few consumer choices.

 

Today the consumer rules and you will fail if you don't go where the customer is. You will fail if you don't provide content on the platforms of THEIR choice which requires constant innovation.

 

You will win if you know your customer and make the experience of engaging your brand an exceptional one.

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Verve — Verve Mobile Releases New State of the Retail Market Report: Location Powered Mobile Advertising

Verve — Verve Mobile Releases New State of the Retail Market Report: Location Powered Mobile Advertising | Mobile Insights | Scoop.it

The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase.

Bill Creighton's insight:

 

Unless you are helping your customers finds specific places or events, mobile advertising tries to driven demand for a serindipitous purchase.

 

Just because I walk past a sandwich shop @ 10am does not mean I'm hungry.

 

Effective location-based ads must be tailored to the individual and focused on wants, needs or desires. The reason for the dramatic falloff is simple.

 

It was not worth my time to turn around.

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Bill Creighton's curator insight, September 23, 2013 9:37 AM

 

Unless you are helping your customers finds specific places or events, mobile advertising tries to driven demand for a serindipitous purchase.

 

Just because I walk past a sandwich shop @ 10am does not mean I'm hungry.

 

Effective location-based ads must be tailored to the individual and focused on wants, needs or desires. The reason for the dramatic falloff is simple.

 

It was not worth my time to turn around.

 

 

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Niche News Apps Reign Supreme on Smartphones

Niche News Apps Reign Supreme on Smartphones | Mobile Insights | Scoop.it
Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device.
Bill Creighton's insight:

 

Nice graphic and the data is not surprising.  Customers use mobile devices for different reasons.

 

Marketers need to understand how their audience uses these devices to tailor content for them.

 

Long-form content works on a tablet; it only works on a smartphone if you have lots of time and patience on your hands.

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NFL | Q

NFL | Q | Mobile Insights | Scoop.it
Keep up with the NFL, quickly
Bill Creighton's insight:

 

Nice move by @gannett to compete for customer attention during football games or simply out of home activities.

 

Imagine the reach and new ad inventory when they can expand across all print and broadcast properties down to college level ball games.

 

Interesting to see they developed this on Wordpress VIP.

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