Charts like this can have two very different effects on Marketers.
The first effect is that the good ones tweak their channel marketing strategies to improve their Customers' experiences. They understand that a mobile app is one engagement channel, albeit growing daily in importance.
The second effect is drive people to shout "We Need An APP!"
There are many members in the Conservation community that fall into this second group. They want desperately to serve their members and Customers better - but often simply don't know how.
This chart screams to these good folks that they need to engage their Customers on mobile devices.
They would be wise to take time to understand what value they can offer to their Customers through a mobile app.
Tossing the kitchen sink at Customers often has really unpleasant effects.
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.
Bill Creighton's insight:
Interesting graphic on mobile marketing.
Challenge for small businesses (and large as well) is to know where your customers are. Then, spend your time and money putting the right content in front of them on the right platform at the right time.
Marketing in places your customers are not is a waste of time.
“ You may be able to see a Sharknado from miles away, but not necessarily the creatures lurking right off the beach. To solve that, Australia's using transmitters attached to some 320 sharks, and...”
Via Darrin Jillson
Nice infographic...Businesses and marketers need to employ a mobile-first approach today but quickly realize that customers want a consistent experience across all devices.It's a process to get there but a necessary one.Do mobile first today with a view that you are going to keep changing and innovating as platforms/devices change.
The new report is the third in Verve’s series of State of the Market studies, and goes into great detail on how location-based mobile advertising is driving consumers that last mile into brick-and-mortar stores and reveals why quality location data from smartphones are heavily influencing consumers’ path to purchase.
Bill Creighton's insight:
Unless you are helping your customers finds specific places or events, mobile advertising tries to driven demand for a serindipitous purchase.
Just because I walk past a sandwich shop @ 10am does not mean I'm hungry.
Effective location-based ads must be tailored to the individual and focused on wants, needs or desires. The reason for the dramatic falloff is simple.
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