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Amex Launches Pay By Tweet, Turns Purchases Into Adverts

Amex Launches Pay By Tweet, Turns Purchases Into Adverts | Mobile Buzz | Scoop.it
American Express has extended its Twitter sync feature to enable customers who have synced their Amex account information with Twitter to also pay for certain products by tweeting purchase hashtags.
heyjuggernaut's insight:

While the products are limited, the possiblities are substantial. Reach a time where I never have to remember my AMEX to complete a purchase on Amazon (for any item) and its a homerun.

 

Challenge will become how to best create post hashtag naming convention for avaialbe product purchases. Sure ##BuyAmexGiftCard25 is one thing but #BuySunforce 45444 600WWindTurbine749.99 is going to rapidly become problematic.

 

A social purchase and share feature from within the product selector in Amazon cart could serve the purpose of "Pay w Twitter" and assign the hashtag. Conversion to purchase taking place with 2 autentication steps vs. 1.

 

Interesting to follow where it goes.

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IDC: RTB-Based Guaranteed Media To Near $10B By 2018

IDC: RTB-Based Guaranteed Media To Near $10B By 2018 | Mobile Buzz | Scoop.it
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based "forward markets" will see massive spending increases over the next five years.
heyjuggernaut's insight:

A lot of digital budgets will be finding their way to this emerging category for media buying and placement

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What's Wrong With Apple's iOS 7.1?

What's Wrong With Apple's iOS 7.1? | Mobile Buzz | Scoop.it
Apple's iOS 7.1 update was released on Tuesday, delivering a noticeable boost in overall speed and responsiveness.
heyjuggernaut's insight:

Some of the design changes make it more difficult for users to see where the primary buttons are (call components).

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Aston Martin packs app with bespoke options

Aston Martin packs app with bespoke options | Mobile Buzz | Scoop.it
From Aston Martin configurator app
British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.
heyjuggernaut's insight:

Playing on consumers "visualize it first" and then "own it" mentality. Nicely designed application. Wonder if they provide the iPad instead of a users guide in all models.

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The Switchboard: Apple met with FDA over mobile medical apps in December - Washington Post (blog)

The Switchboard: Apple met with FDA over mobile medical apps in December - Washington Post (blog) | Mobile Buzz | Scoop.it
The Switchboard: Apple met with FDA over mobile medical apps in December Washington Post (blog) "A group of senior Apple executives met with directors at the United States Food and Drug Administration in December to discuss mobile medical...
heyjuggernaut's insight:

This will help the compliance within healthcare space.

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Advantages of mobile websites over native apps in marketing

Advantages of mobile websites over native apps in marketing | Mobile Buzz | Scoop.it
Whether a mobile website or an app is better for your business is a choice that depends entirely on what you are developing it for (Advantages of mobile websites over native apps in marketing
- See more at: http://t.co/PCgGCVOdEH)...
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Web Accessibility and Semantic Heading Structures in HTML 5

Thinking in terms of web accessibility can help provide direction when implementing a semantic heading structure in HTML 5.

Via Miriam Stenson
heyjuggernaut's insight:

Heading structures are an integral part of the effort. While more technical than most of JI's posts, this has a higher level of relevance.

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Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi - MarkLives.com

Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi - MarkLives.com | Mobile Buzz | Scoop.it
Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi MarkLives.com by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi...
heyjuggernaut's insight:

Expanding reach to emerging markets early has the best chance of future gains for larger agencies.

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VML acquires another digital marketing agency - Kansas City Star

VML acquires another digital marketing agency
Kansas City Star
... The Kansas City Star. Updated: 2013-11-20T22:34:52Z. November 20. By STEVE EVERLY. The Kansas City Star.
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New DraftFCB CEO's Staff Shake-up Proves Talent Is Top Priority

Carter Murray isn't even three months into his new job as DraftFCB's CEO, but he's wasting no time putting his imprint on the beleaguered shop by shaking up its executive ranks.
Just last week Mr.
heyjuggernaut's insight:

Top down approach was the best approach. Account wins early seem to be helping on both the revenue and recruiting sides.

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Skittles entices fans to “gamify” a pyramid scheme to win million candies

Skittles entices fans to “gamify” a pyramid scheme to win million candies | Mobile Buzz | Scoop.it
Skittles encourages its Canadian fans aged 13 and older to touch the rainbow and become a millionaire.
heyjuggernaut's insight:

nice promo for the targeted generation.

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Batman comes to Puzzle & Dragons in limited edition dungeon

Batman comes to Puzzle & Dragons in limited edition dungeon | Mobile Buzz | Scoop.it
Image via GungHo Online Entertainment
Warner Bros. Interactive Entertainment and GungHo Online Entertainment have announced a partnership that brings Batman: Arkham Origins content to GungHo’s massively popular mobile puzzle game Puzzle & Dragons.
heyjuggernaut's insight:

Pretty cool integration.

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PHONEBLOCS

PHONEBLOCS | Mobile Buzz | Scoop.it
Phonebloks are modular and environmentally friendly - phones worth keeping. We ask you to join Phoneblocs in a massive social media campaign to create...
heyjuggernaut's insight:

Puts the power to change to your needs with customized components. Beats waiting for companies to come out with the features we can't seem to do without 1 at a time and charging us full price for replacment each time.

 

That's thinking both within and outside the "bloc".

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Maserati diversifies content on mobile app to up engagement

Maserati diversifies content on mobile app to up engagement | Mobile Buzz | Scoop.it
From the Maserati Ghibli app
Italian automaker Maserati has created a fluid mobile application for its Ghibli model filled with images and video that informs in an even-handed manner.
heyjuggernaut's insight:

Italian flare for technology

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Six Steps To Prepare Your Website For The Mobile Revolution - Forbes

Six Steps To Prepare Your Website For The Mobile Revolution - Forbes | Mobile Buzz | Scoop.it
Forbes
Six Steps To Prepare Your Website For The Mobile Revolution
Forbes
Your business website might have been designed three or four or five years ago, back in the days when most people looked at websites on a desktop or laptop computer.
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Appmethod lets you code native Android, iOS and desktop apps simultaneously ... - Engadget

Appmethod lets you code native Android, iOS and desktop apps simultaneously ... - Engadget | Mobile Buzz | Scoop.it
Appmethod lets you code native Android, iOS and desktop apps simultaneously ...
Engadget
With different requirements and countless other incompatibilities, building applications for multiple platforms can be a tremendous chore.
heyjuggernaut's insight:

Nice way to streamline the development efforts. Opens up more devices to the budget mix for clients.

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Gartner: 195M Tablets Sold In 2013, Android Grabs Top Spot From iPad With 62% Share

Gartner: 195M Tablets Sold In 2013, Android Grabs Top Spot From iPad With 62% Share | Mobile Buzz | Scoop.it
A new tipping point in the world of tablets: today the analysts at Gartner have released their tablet sales numbers for 2013, and Android has topped the list for the most popular platform for the first time, outselling Apple's range of iPad tablets...
heyjuggernaut's insight:

Android owns the tablet space.

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Will luxury brands embrace Bitcoin?

Will luxury brands embrace Bitcoin? | Mobile Buzz | Scoop.it
Bitcoin placard
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.
heyjuggernaut's insight:

Retailer exposure to credit card fraud will have a positive impact for alternative currency options that present the possiblity of a more secure transaction.

 

The potential consideration by Luxury brands (as early adopters) seems logical given that BitCoin owners are most likely to be more affluent and having a greater propensity to use that currency as an alternative to traditional payment methods.

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Harrods, Mr Porter broadcast London Fashion Week to show versatility

Harrods, Mr Porter broadcast London Fashion Week to show versatility | Mobile Buzz | Scoop.it
Harrods Instagram post
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.
heyjuggernaut's insight:

Extending the experience past the runway.

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How Responsive Design Can Boost Mobile Conversions - Business 2 Community

How Responsive Design Can Boost Mobile Conversions - Business 2 Community | Mobile Buzz | Scoop.it
How Responsive Design Can Boost Mobile Conversions
Business 2 Community
Maybe you're getting plenty of mobile traffic, but a look at your analytics shows low time-on-page and high bounce/exit rates from mobile users.
heyjuggernaut's insight:

Before investing further into digital marketing one-off's, organizations should optimize their offerings where there customers are today and be "device centric".

 

Compelling case study providing :

 

" They launched a responsive design in 2012, and saw great results. Not only did their new design “fix” common mobile problems like bounce rate, time-on-page, and mobile conversions, but it also boosted conversion rate and revenue growth across all devices–not just mobile. Here are their results:
    •    bounce rate decreased by 23.2%
    •    visit duration increased by 44.6%
    •    overall conversion rate increased by 13.6%
    •    iPhone conversion rate increased by 71.9%
    •    revenue growth for all devices increased by 42.2%
    •    iPhone revenue growth increased by 377.6%

 

With figures like those outlined above, it becomes a natural direction for organizations to take in their development efforts

SkinnyTies.com is another great example. They launched a responsive design in 2012, and saw great results. Not only did their new design “fix” common mobile problems like bounce rate, time-on-page, and mobile conversions, but it also boosted conversion rate and revenue growth across all devices–not just mobile. Here are their results:

bounce rate decreased by 23.2%visit duration increased by 44.6%overall conversion rate increased by 13.6%iPhone conversion rate increased by 71.9%revenue growth for all devices increased by 42.2%iPhone revenue growth increased by 377.6%
Read more at http://www.business2community.com/mobile-apps/responsive-design-can-boost-mobile-conversions-0701531#bpZuIy4KYJ1m80SL.99
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The three consumer apps that inspired Salesforce's huge mobile revamp - CITEworld

The three consumer apps that inspired Salesforce's huge mobile revamp - CITEworld | Mobile Buzz | Scoop.it
CITEworld
The three consumer apps that inspired Salesforce's huge mobile revamp
CITEworld
But some of the company's inspiration came from a very different place -- the mobile consumer apps LINE, Facebook, and Twitter.
heyjuggernaut's insight:

LINE is a formidable contentder with increasing presence and subscriber growth to over 200m. Unlike US based organizations, those out of country companies are starting "phone first" and gaining a competitive advantage.

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Here's Where Teens Are Going Instead Of Facebook

Here's Where Teens Are Going Instead Of Facebook | Mobile Buzz | Scoop.it
New research shows they're flocking to mobile chat-and-photo sharing apps WeChat, Vine and Flickr. (Teens are leaving Facebook for mobile chat services like WeChat, and photo-sharing apps like Snapchat.
heyjuggernaut's insight:

Finky teems are engaging more in "on the fly" and annonomous applicaitons to share their inner most secrets.

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Qualcomm's Buttonless Toq Smartwatch Slated for Dec. 2 Debut

Qualcomm's Buttonless Toq Smartwatch Slated for Dec. 2 Debut | Mobile Buzz | Scoop.it
Chip manufacturer Qualcomm will debut its Toq smartwatch on Dec. 2, promising to sync apps and phone calls directly to your wrist.
The company wrote in a blog post that the Qualcomm Toq, priced at $349, will be sold on its website.
heyjuggernaut's insight:

Making us that more connected and providing yet another screen to keep up to date.

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Why Are Smartwatches So Ugly?

Why Are Smartwatches So Ugly? | Mobile Buzz | Scoop.it
It might be years since you've worn a watch for utilitarian reasons (i.e. to know the time), but major brands are working hard to re-shape that notion and make you think you need one on your wrist.
heyjuggernaut's insight:

Inspector gadget. I just don't understand the value of wearing a device which needs to synch to another device, providing up the the second information on things such as weather.

 

While we do agree that the asthetic of the device has a long way to go, the utility factor is going to be what determines its longer term fate

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Rein Hof's curator insight, November 13, 2013 1:24 PM

Because there still is no real Apple watch!

I expect that one to be great..

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Jaeger-LeCoultre fosters brand mythology in social video

Jaeger-LeCoultre fosters brand mythology in social video | Mobile Buzz | Scoop.it
Jaeger-LeCoultre's Rendez-Vous Celestial watch Switzerland’s Jaeger-LeCoultre is broadening its affiliation with the world of cinematography through a partnership with Elle magazine and filmmaker Ry Russo-Young that uses film to create brand...
heyjuggernaut's insight:

interesting new approach. Others will surely follow.

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MapBox Closes $10M Series A From Foundry Group To Build The Future Of Interactive, Mobile Maps | TechCrunch

MapBox Closes $10M Series A From Foundry Group To Build The Future Of Interactive, Mobile Maps | TechCrunch | Mobile Buzz | Scoop.it
Cloud-based map platform startup MapBox, which gives developers tools to add interactive maps to their web and mobile offerings, clad in their own brand..
heyjuggernaut's insight:

While it may seem trivial by comparison, the fact that the majority of mobile apps today leverage device specific maps, this helps provide another level of design and creative possibliities for agencies

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