There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.
SoLoMo has become quite a catchphrase in the mobile space. And since the hype, marketers have been marrying all three mediums to better reach consumersto offer them a 360-degree experience.
Russ Whitman, chief strategy officer of Ratio Interactive. outlines the challenges many brands have with this integrated approach.