The iAd banner ad promotes the new Ben Jerrys Greek frozen yogurt treats. When users tap on the ad they are encouraged to take the Virtual Taste Test where they can try all four new flavors virtually through their iPhone device. From there, users are asked to take a photo of their face using the devices you-facing camera to virtually try the flavors. Ms. OBrien said. that one her main messages internally is that its never done. Instead of looking at mobile as a separate channel they were really looking to be a content driven organization, she said.