Nowadays, marketers are placing QR codes on everything billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value.
One of the most important steps in creating an effective mobile bar code campaign is deciding how it is going to add value to consumers. While QR codes are currently a hot commodity, marketers must make sure they are using them correctly in order to drive engagement. A lot of the big players are doing QR codes well, said Laura Marriott, CEO of NeoMedia, Boulder, CO.One that I saw as a mobile juror at the Cannes Lions Festival of Creativity, which was an innovative means to communicate the QR code and create a significant viral buzz, was Sunny Sale in South Korea which used the sun to highlight a QR code that people could scan to get the deals over the lunch period and increase foot traffic.