mobile business

In interviews with more than 100 mobile innovators, Forrester found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services.http://bit.ly/104nnoD

The tablet conversion rate is 2.2% while smartphones come in at 0.7%, according to the new research from Adobe Systems Inc. titled “The State of Mobile Benchmark Q2 2013.” The report notes that conversion rates on computers are 3.3%, 

"Thanks to new 4G connections, offering speeds around five times faster than on most current mobiles, it is estimated that the amount spent via m-commerce will now rise a further 115 per cent in the next 12 months, during which time the number of smartphones will also overtake the number of PCs in Britain.""

Both Ubuntu and Mozilla's Firefox OS have already found several partner mobile phone manufacturers who are counting on these systems as part of their business strategy. Part of the charm is the way they both use HTML5, as well as their independence from Google and Apple.

BI Intelligence new white paper analyzes the state of mobile payments, examines the benefits of card readers and near-field communications, and outlines the responses of traditional actors in the financial sector. 

ComScore's whitepaper on US mobile usage in 2012 analyzes the evolution of the factors influencing users' media consumption experience. 

Ryan Holmes looks at the apps he appreciates, while suggesting that most apps solve problems real businesses don't have.

"As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, retail transactions completed on smartphones and tablets had crossed into double-digits, and were 11% of all retail e-commerce, according to comScore." Business Insider explores why mobile commerce is growing so quickly. 

"A recent report from BI Intelligence suggests  the main types of mobile payments, analyzes the state of the mobile payments race, examines the matchup between card readers and near-field communications (NFC), looks at how traditional banks, credit card companies, and card processors are responding to the mobile payments threat, and details who is furthest along in developing the all-in-one solution for merchants and consumers."

Jim Coleman argues that Mobile is a channel. Like print, web and television, mobile has its own restrictions and features - and it should have a user experience built around those. Its nature alone dictates a unique strategy; mobile is disruptive.