Instead of “organizing the world’s information” you’d be organizing the world’s knowledge. Understanding what people are asking or saying and converting it into usable meaning is a huge first step towards making heads or tails out of the billions of pieces of information scattered across the web. The traditional way of interfacing with information, whether with keywords or by refining searches with sliders, menus, or widgets just doesn’t cut it anymore. To truly unleash the power of search is to use natural language, in voice to text or even text to text. With this new paradigm of starting a search we will be able to better unlock the value that is hidden in unstructured data and provide infinitely better results.