Mobile App Marketing Plans
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Rescooped by Luke Sogge from SEO and Social Media Marketing
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Google Increases Importance of Social Media

Google Increases Importance of Social Media | Mobile App Marketing Plans | Scoop.it
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

 

"The study showed that the most influential factors were:

 

Facebook shares (0.37) have the highest correlation.

 

Followed by number of backlinks (0.36).

 

Other high-ranking factors include Facebook comments (0.33).

 

Likes (0.3), and Tweets (0.25).

 

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

 

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/


Via Antonino Militello
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Rescooped by Luke Sogge from Personal Branding Today
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Emotional Branding: Understanding Your Vision, Value, & Passion | Social Media Sun

Emotional Branding: Understanding Your Vision, Value, & Passion | Social Media Sun | Mobile App Marketing Plans | Scoop.it

"To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level."


Via Sarah-Jayne Gratton
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Rescooped by Luke Sogge from Climate Change, Agriculture & Food Security
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Want cheap food? Don't let the climate change - New Scientist

Want cheap food? Don't let the climate change - New Scientist | Mobile App Marketing Plans | Scoop.it

A new report suggests that by 2050 many UK consumers will be unable to afford current staples like meat, – and the same pressures will apply globally.Farmers around the world will face two challenges, both of which will drive up food prices, according to the report – What's Cooking? Adaptation & mitigation in the UK food system. They will have to cut their own greenhouse gas emissions and at the same time cope with the consequences of the climate change that does occur such as more extreme weather events.


Via CGIAR Climate
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5 Musts for Mobile App Marketing

5 Musts for Mobile App Marketing | Mobile App Marketing Plans | Scoop.it
Check out these helpful hints on building marketing momentum well before your product hits the App Store.
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