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The Mobile and Social Marketing Nuggets Scoop!
Highlights of key articles on Mobile, Social and Digital Marketing Tactics
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Where is B2B Social Media Going? | Social Media Today

We hosted a webinar as part of our weekly series three weeks ago with two of the smartest people in social media that I know, Maggie Fox and Elisa Camahort Page. Their hour-long conversation was mostly about the study that BlogHer recently conducted...
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Kimberly-Clark Sees Mobile and Social Steering Future for CPG

Kimberly-Clark Sees Mobile and Social Steering Future for CPG | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
. Jeff JarrettVice President, Global Digital AdvertisingKimberly-Clark Corp.
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Grey Goose jumps into mobile with a new site optimized for phones and tablets - Mobile Marketer - Content

Grey Goose jumps into mobile with a new site optimized for phones and tablets - Mobile Marketer - Content | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it

“The goal is to find a way to allow Grey Goose to engage with its consumers wherever they are"

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Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen's Alertbox)

Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy.
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Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency

Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
General Management - Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
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5 Massive benefits of Implementing a Mobile Marketing Strategy | Marketing Experts for Your Business

5 Massive benefits of Implementing a Mobile Marketing Strategy | Marketing Experts for Your Business | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
5 Benefits of having a highly effective mobile marketing strategy for your business http://t.co/5dB0uhQ3 please RT...
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The 2012 Digital Marketer Trend and Benchmark Report

The 2012 Digital Marketer Trend and Benchmark Report | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
#Experian Marketing Services- 91% of today’s online adults use social media regularly http://t.co/cU2c0u7q #SM #Studentaffairs...
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Procter & Gamble's Charmin drives sales through interactive ad campaign - Advertising - Mobile Commerce Daily

Procter & Gamble's Charmin drives sales through interactive ad campaign - Advertising - Mobile Commerce Daily | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
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Is creative in mobile marketing an art or a science? - Strategy - Mobile Marketer

Is creative in mobile marketing an art or a science? - Strategy - Mobile Marketer | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies.
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The First Real Pinterest Marketing Campaign

The First Real Pinterest Marketing Campaign | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Or at least the first one to make a Youtube video about it.
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Why Social Media will Disappear | Jeffbullas's Blog

Why Social Media will Disappear | Jeffbullas's Blog | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
You only have to see the success of the Old Spice social media marketing campaign to realise that the convergence of media has arrived.
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Mobile is killing marketing as we know it – and it’s a good thing | UNTETHER.tv

Mobile is killing marketing as we know it – and it’s a good thing | UNTETHER.tv | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Mobile is killing marketing as we know it - and it's a good thing...
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Five lessons brands can learn from Kony 2012

Five lessons brands can learn from Kony 2012 | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
I confess: when I first watched the Kony 2012 clip on YouTube last week, I cried. Creator Jason Russell's web-based film appeals to all of our most basic emotions.
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How Social Media Is Giving the Fashion Industry an Extreme Makeover

A cool fashion mash-up is trending that brings music, entertainment, technology, lifestyle and social media together, and it is happening the loudest in Los Angeles.
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Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising) | Social Media Today

Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising) | Social Media Today | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Everyone knows that companies are now in the media business.But few actually live up to the hype.Capturing attention is at the heart of marketing, because you can't sell anything without it.And now that everyone has the ability to be a publisher, ...
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4 Ways to Measure Social Media and Its Impact on Your Brand

4 Ways to Measure Social Media and Its Impact on Your Brand | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it

Exposure/ Influence/ Engagement/ Convert

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Putting the ‘social’ back into social media marketing | Executive | Financial Post

Putting the ‘social’ back into social media marketing | Executive | Financial Post | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it

"...most firms continue to pursue social media 1.0 tactics — Facebook pages, Twitter accounts, LinkedIn profiles — to attract new customers and engage existing ones. Collecting many “friends” and “followers” is good but it generally does not lead to higher revenue and profit. http://t.co/wlnlTpBi...

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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.
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Who Are The Top 50 Social Media Power Influencers? - Forbes

Who Are The Top 50 Social Media Power Influencers? - Forbes | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about? Here's a list of fifty people who have very substantial social media followings.
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Procter & Gamble’s Cover Girl taps mobile advertising for product launch - Advertising - Mobile Marketer

Procter & Gamble’s Cover Girl taps mobile advertising for product launch - Advertising - Mobile Marketer | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.
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MediaPost Publications Marketers Can Capitalize On Women's Social Media Engagement 03/26/2012

MediaPost Publications Marketers Can Capitalize On Women's Social Media Engagement 03/26/2012 | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
Marketers Can Capitalize On Women's Social Media Engagement - 03/26/2012...
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5 Tricks to Improve Your eCommerce SEO [eCommerce Marketing]

5 Tricks to Improve Your eCommerce SEO [eCommerce Marketing] | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
SEO for eCommerce marketing can be a real headache. Here are 5 quick tips to help boost your eCommerce keyword rankings.
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How Context Impacts The Future of Digital Marketing ‹ Internet Marketing – Branding, Content Marketing, Social Media – Cedar Rapids, IA

How Context Impacts The Future of Digital Marketing ‹ Internet Marketing – Branding, Content Marketing, Social Media – Cedar Rapids, IA | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it
With data-rich #mobile internet browsing, context determines content (here’s how to get it right): http://t.co/4viEgoIG #Mobile Marketing...
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Nonprofit Resources

Nonprofit Resources | The Mobile and Social Marketing Nuggets Scoop! | Scoop.it

Good infographic on social media demographics.

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MediaPost Publications Mobile Has Disrupted Marketing. Now What? 03/14/2012

Mobile Has Disrupted Marketing. Now What? - Our world is becoming freer, with consumers increasingly on the move. As...
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