Facebook is building great value for consumers and brands; it's a very valuable company. Wall Street's negative analysis completely misunderstands the Facebook business model -- and to some extent, the entire nature of the social media market.
A successful Pinterest campaign begins with assessing your brand and philosophy.
In their book Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network, authors Jess Loren and Ed Swiderski detail how to make Pinterest work for your company. In this edited excerpt, the authors offer advice on how to make the most of Pinterest by first defining your brand.
When starting on Pinterest, keep in mind that a company is only as strong as its understanding of its own market and customer base. You have to define your services and how they can best be aggregated to your potential consumers.
Philosophy plays a huge part in defining and delivering a product. Beyond that, assigning a philosophy to your company can help you assess whether you have a true use for social media and Pinterest. To assist you in this process, think of your brand in different ways. Consider the following:
1. If your company were a car, what would it be? Think of your boards as different car lots, and your pins as different cars. What kind of car do you want to be viewed as? Be specific. It helps you understand the reasons behind why your pins exist, which helps you create an engaging environment for why your followers should care. Typical archetypes play a role here. Are you traditional, fun, or outlandish? Are you rusty or affordable? Family-friendly? Stylish? Don't allow your brand to identify with a plain, boring car.
2. If your company were a celebrity, who would it be? When people view your pins on Pinterest, you want them to come from an authoritative voice. At the same time, you want them to feel like they are coming from a voice that should be listened to. Much like a celebrity, your pins showcase your style and grace, and should leave your followers wanting more. Is your brand the kind of celebrity that demands attention? Are you controversial? Are you tough, rugged, or just plain friendly? Describe your business and use that to your branding advantage.
3. If your company were an animal, what would it be? This can go a long way toward developing your brand on Pinterest. Loyal, fun, watchful: These are quality characteristics with which your company might want to align. Don't be tame in thinking of your response. Identifying your brand is critical in understanding and developing your success. You don't have to act like the animal you most closely relate to, but use it as a guide to understand your brand. Think of social media as a zoo. Pinterest's users stop by your boards, gawk at what you've put on display, and then move along on their way. Finding clarity and confidence in your brand's personality reveals powerful insights into your organization's internal culture. This power can be directly realized through harnessing your marketing prowess on Pinterest.
4. Define your purpose. Business is all about purpose, and so is social media. Finding your niche is the first step to carving out a large market segment. Understanding your product and how it affects your potential clientele is necessary to accessing all the possibilities of Pinterest... Take the time to look at all of your offerings and how these play into your other social media properties. This role, and how you have used it in the past, helps you to move forward with Pinterest. The key is to think of your offerings in a way that is most attractive to a wider audience.
5. Define your competition. With Pinterest in particular, it is important to understand and define your competition. You have an opportunity to take direct advantage of your competition's pins, promotions, or contests, while directly reaching customers. Following your competition isn't a new strategy, nor is it a devious one. There are so many great ideas about business, so it is a good idea to keep informed on all the newest trends and technologies. If you don't already have a dedicated file or area where you store information about your competitors, set up a Google Alert to keep tabs on them, and add a Pinterest account and boards to the file.
Pinterest is a way for businesses to learn from one another and interact. Examine Pinterest by your industry and competition. Including this in your research gives you a better grasp on both your business and your industry.
They say “a picture is worth a thousand words,” and with all the new photography apps available and the incredible pictures we share everyday, we all know that’s true. If done well, an infographic can be “a picture worth a thousand words” too. It’s all in the quality of both the design and the information, both need to be intact for a win. If you’ve thought about creating some infographics of your own, I thought you might find this infographic called What Infographics Are by Infographic Labs helpful. It explains the thought process for creating your own in seven steps. Of course, it’s a bit more complicated than that, but you’ll get the gist of it. I read once that people spend most of their time designing an infographic and hardly any time researching the information on it. In my opinion, that should be flip-flopped. However, a super fun, well designed infographic with a catchy title that makes people smile will usually go viral even if the information on it is wonky donkey. Again… We are back to the beginning. It’s all part of the never-ending circle of infographic madness.
If you’re clever, you can make Pinterest work for B2B - by thinking about it less as a tool for e-commerce but more as a visual representation of what you do.
Everybody is still talking about Pinterest. In the last year the site has gone from having 700,000 unique users to over 20 million. The site has a strong bias towards the B2C (business to consumer) sector – interiors, style, food and crafts are the most pinned categories on the site.
That said, if you’re clever, you can make Pinterest work for B2B too – by thinking about it less as a tool for e-commerce but more as a visual representation of what you do. Here’s how:
Pinterest as a showcase for your business – Think about what you do, the key topics in your sector and what your target market might be interested in is a great place to start. Make sure you have a full profile, including your social network links, profile picture, bio and, most importantly, a link to your website. Start with a company information board -This is the place to tell people about what you do, link people to your websites and social networks – it is your business in a visual format. Check out the ‘Find us’ board we set up for Our Social Times here. Optimise your website for Pinterest – Make your site more visual with images that can be pinned, and add a ‘Pin It’ button to your site so people visiting can add to their Pinterest boards. Create a board with pins showing what you do, whether you offer services such as accountancy or products like heavy machinery. Infographics – These are really popular on Pinterest, and chances are there will be one related to your sector. Search on Pinterest for keywords, make your own infographics or find infographics using sites like visual.ly. Pin and repin them and feature them on your Facebook page. Free downloads, eBooks and white papers - These make great reasons to click through from Pinterest to your site. Give each an attractive cover image/page and pin this to your board, then link through to your website where people sign up to receive the paper by email. This way you’ll build a better Pinterest profile and grow your email list at the same time. Find your counterparts - This might be clients, colleagues or industry blogs. Follow their boards, repin their content and, off Pinterest, start pinning images, blog posts, infographics that would be interesting to your followers. Cross promote – Think about Pinterest as a way to feed content in to your other social networks. Images, infographics and video all transfer really well, especially to your Facebook page. Be selective about this though, you don’t want to flood your networks with Pinterest content. Be social – Repin, comment and follow others. By networking on the site you’ll build more followers and your pins will be repinned more often. Find people who are interested in the same subjects as you and repin their pins that would be interesting to your audience.
Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.
On Wednesday at the Entepreneurs Roundtable Accelerator Demo Day in New York, three start-ups showed off some cool ideas on how to tackle social commerce and let brands and companies start to make some real money from social.
This video depiction of the story of our world, shown in just over a minute and a half, is something to behold.
Described as a “tapestry of footage” from nearly 20 documentaries and movies, the short clip is a visually stunning portrayal of the cosmic and biological origins of our planet and species, set to an original soundtrack.
Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.
Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.
What Is Instagram? Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.
Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).
Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.
Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?
Here are 10 creative ways your business can use Instagram.
Looking for funny Twitter accounts? These users can make you laugh in 140 characters or less.
Breaking news and small business chatter aside, Twitter is like a playground. Various styles of “comedy” exist within the platform — I use the term loosely because you won’t always find the conventional stand-up or one-liner format many of us are used to.
Twitter has created a new genre of comedy that most of us can’t quite describe. It’s like a combination of satire, current events, pop culture and stream of consciousness, all packaged into 140 characters or less.
Whether you like parody, traditional comedians, sports commentary, girly rants or unconventionally weird Internet humor, there’s likely at least one account in the gallery here that will make you laugh.
“Not only can these devices check-out the customer, but they can also be used to look up product details, to direct consumers to a part of the store, to redeem coupons, to display personalize special offers and can be easily integrated into loyalty programs for point redemption,” Mr. Kerr (JC Penney) said.
There is no communications experience more powerful than when a moment of high interest transitions into a direct engagement. That is why the promise of QR codes, as a way to turn one-way channels into two-way digital experiences (and views, purchases, downloads, CRM opt-ins, or other KPIs), has been an enticing one for brands and agencies alike.
Whether you're running a program that features QR codes, or you just want to have a few guidelines for the future when mobile scanning really takes off, keep the following in mind.
I am a big fan of images, and I usually use more of them than most people. I spend about twice as long each day on the images for every article I write than I do on the actual text. I was so happy when I saw this infographic by MDG Advertising called It’s All About The Images because it’s the first one I’ve seen that goes into this in detail. This well put together infographic will give you a little insight about why images are so important in today’s Internet ecosystem.
The use of smartphones is proliferating at a rapid pace. In turn, showrooming – the practice of researching merchandise in a retail store and then purchasing it elsewhere – is also increasingly common. It is, understandably, a thorn in the retailer’s side.
Global traffic on smartphones is predicted to increase 18-fold by 2016. Want to stay ahead of the game? Learn how to write for the small(est) screen. (Hint: Don't use a marker.) (Are you thinking mobile when writing & marketing?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.