NEW YORK – Thirteen percent of mobile Americans are willing to receive advertisements on their phones in exchange for services, said a Nielsen analyst June 19 at the Mobile Research Summit: Data & Insights 2014.
Nearly nine in 10 publishers say their digital revenues will increase over the next year; however, they’re not relying on subscribers to fuel gains. Instead, ad sales are expected to be the No. 1 source of digital revenues.
Despite the political strife, Thailand's smartphone market will enjoy skyrocketing growth this year amid intense competition from mobile operators to upgrade from 2G to 3G services, says the Finnish mobile maker Nokia.
There will be 4.55 billion mobile users and 1.75 billion smartphone users worldwide this year, according to a new eMarketer report. More affordable devices and network expansion, especially in developing nations, are fueling growth in the mobile phone, smartphone and mobile internet audiences.
The app stores contain a range of apps from hobbyist creations built for fun to the carefully crafted output of venture backed startups and mega-corporations that have had millions of dollars spent on their development.
It was difficult to place effective ads on old mobile phones with low resolution screens, especially when those screens were small. As a result, mobile ads were very cheap for companies that chose to ...
Mobile Commerce Sales to Top $100 Billion in 2014, Forrester Estimates Re/code Commerce transactions in the U.S. completed on mobile phones and tablets are expected to total $114 billion in 2014, research firm Forrester is forecasting.
As GDC Europe begins, we do a deep-dive into the top-earning subcategories and regional game type preference. GDC Europe, one of Europe’s most high-profile gaming conferences, kicks off today in Cologne, Germany. As everyone from major publishers to indie developers trot out their upcoming titles on the showroom floor, we thought we'd take a look at what App Annie Intelligence data reveals about the types of games currently dominating the mobile gaming markets around the world, and how the European market compares to these trends.
Data mining or "Knowledge Discovery in Databases" is the process of discovering patterns in large data sets with artificial intelligence, machine learning, statistics, and database systems. The overall goal of a data mining process is to extract information from a data set and transform it into an understandable structure for further use. Here is a simple but fascinating example of how data mining helped dissipate wrong assumptions and conclusions about girls, and take action with tremendous social impact. For long time, the high rate of dropout of girls in schools in developing countries were explained with sociological and cultural hypothesis: girls are not encouraged by indigenous societies, parents treat girls differently, girls are pushed to get married earlier or loaded with much more work than boys. Some others using economic theories, speculated that girls education is not seen by those societies as a good investment. Then, in the years 90s, came a [...]
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
eMarketer has just come out with an insightful report on Thailand’s internet penetration and usage. Here’s a quick roundup of some key stats: Broadband penetration According to Thailand’s National Statistic Office (NSO), internet penetration in 2012 was at 26.5 percent, up from 18.2...
The use of smartphones in Japan has trailed that in many other countries. But research indicates that uptake of these mobile devices is showing steady growth. Consumers in Japan are especially interested in using the devices to access social media.
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.