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Facebook Expands Premium Video Ads to International Markets

Facebook Expands Premium Video Ads to International Markets | Display and Mobile Advertising | Scoop.it
Facebook today announced it is expanding its Premium Video Ads to international markets including Australia, Brazil, Canada, France, Germany, Japan, and th
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The Death of Banner Ads and the Future of Mobile Advertising - NativeMobile.com

The Death of Banner Ads and the Future of Mobile Advertising - NativeMobile.com | Display and Mobile Advertising | Scoop.it
The Death of Banner Ads and the Future of Mobile Advertising
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Personalize marketing to reach mobile-ad-friendly shoppers - Mobile Marketer - Advertising

Personalize marketing to reach mobile-ad-friendly shoppers - Mobile Marketer - Advertising | Display and Mobile Advertising | Scoop.it
NEW YORK – Thirteen percent of mobile Americans are willing to receive advertisements on their phones in exchange for services, said a Nielsen analyst June 19 at the Mobile Research Summit: Data & Insights 2014.
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Publishers Rely on Ads, Not Subscriptions, for Growth

Publishers Rely on Ads, Not Subscriptions, for Growth | Display and Mobile Advertising | Scoop.it
Nearly nine in 10 publishers say their digital revenues will increase over the next year; however, they’re not relying on subscribers to fuel gains. Instead, ad sales are expected to be the No. 1 source of digital revenues.
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Smartphone market booming

Smartphone market booming | Display and Mobile Advertising | Scoop.it
Despite the political strife, Thailand's smartphone market will enjoy skyrocketing growth this year amid intense competition from mobile operators to upgrade from 2G to 3G services, says the Finnish mobile maker Nokia.
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Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Smartphone Users Worldwide Will Total 1.75 Billion in 2014 | Display and Mobile Advertising | Scoop.it
There will be 4.55 billion mobile users and 1.75 billion smartphone users worldwide this year, according to a new eMarketer report. More affordable devices and network expansion, especially in developing nations, are fueling growth in the mobile phone, smartphone and mobile internet audiences.
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How much does it cost to create a successful app? - VisionMobile

How much does it cost to create a successful app? - VisionMobile | Display and Mobile Advertising | Scoop.it
The app stores contain a range of apps from hobbyist creations built for fun to the carefully crafted output of venture backed startups and mega-corporations that have had millions of dollars spent on their development.
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The Average CPM Rates for Mobile Advertising

The Average CPM Rates for Mobile Advertising | Display and Mobile Advertising | Scoop.it
It was difficult to place effective ads on old mobile phones with low resolution screens, especially when those screens were small. As a result, mobile ads were very cheap for companies that chose to ...
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Global eCPM Trends in Q2

Global eCPM Trends in Q2 | Display and Mobile Advertising | Scoop.it
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels, according to Turn's "Global Digital Audience Report"
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Google To Offer Targeted Mobile App Install Ads In Search And YouTube; Expands App Deep Linking To AdWords | TechCrunch

Google To Offer Targeted Mobile App Install Ads In Search And YouTube; Expands App Deep Linking To AdWords | TechCrunch | Display and Mobile Advertising | Scoop.it
Google is announcing today its plans to offer targeted app install ads on mobile search and YouTube, following moves made by other tech industry companies,..
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Mobile Commerce Sales to Top $100 Billion in 2014, Forrester Estimates - Re/code

Mobile Commerce Sales to Top $100 Billion in 2014, Forrester Estimates - Re/code | Display and Mobile Advertising | Scoop.it
Mobile Commerce Sales to Top $100 Billion in 2014, Forrester Estimates
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Commerce transactions in the U.S. completed on mobile phones and tablets are expected to total $114 billion in 2014, research firm Forrester is forecasting.
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Should You Publish Your App on the Amazon App store?

Should You Publish Your App on the Amazon App store? | Display and Mobile Advertising | Scoop.it
Should you be considering releasing your mobile app on the Amazon App Store? Mobyaffiliates investigates.
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GDC Europe 2014 Special Report: Game Subcategory Shake-Up - App Annie Blog

GDC Europe 2014 Special Report: Game Subcategory Shake-Up - App Annie Blog | Display and Mobile Advertising | Scoop.it
As GDC Europe begins, we do a deep-dive into the top-earning subcategories and regional game type preference. GDC Europe, one of Europe’s most high-profile gaming conferences, kicks off today in Cologne, Germany. As everyone from major publishers to indie developers trot out their upcoming titles on the showroom floor, we thought we'd take a look at what App Annie Intelligence data reveals about the types of games currently dominating the mobile gaming markets around the world, and how the European market compares to these trends.
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The Best Data Mining Tools You Can Use for Free in Your Company

The Best Data Mining Tools You Can Use for Free in Your Company | Display and Mobile Advertising | Scoop.it
Data mining or "Knowledge Discovery in Databases" is the  process of discovering patterns in large data sets with artificial intelligence, machine learning, statistics, and database systems. The overall goal of a data mining process is to extract information from a data set and transform it into an understandable structure for further use. Here is a simple but fascinating example of how data mining helped dissipate wrong assumptions and conclusions about girls, and take action with tremendous social impact. For long time, the high rate of dropout of girls in schools in developing countries were explained with sociological and cultural hypothesis: girls are not encouraged by indigenous societies, parents treat girls differently, girls are pushed to get married earlier or loaded with much more work than boys. Some  others using economic theories, speculated that girls education is not seen by those societies as a good investment. Then, in the years 90s, came a [...]
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Forrester analyst: Majority of customers will engage via borrowed mobile moments - Mobile Marketer - Strategy

Forrester analyst: Majority of customers will engage via borrowed mobile moments - Mobile Marketer - Strategy | Display and Mobile Advertising | Scoop.it
NEW YORK – A Forrester Analyst speaking at the Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
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Thailand internet report: mobile penetration has exceeded...

Thailand internet report: mobile penetration has exceeded... | Display and Mobile Advertising | Scoop.it
eMarketer has just come out with an insightful report on Thailand’s internet penetration and usage. Here’s a quick roundup of some key stats: Broadband penetration According to Thailand’s National Statistic Office (NSO), internet penetration in 2012 was at 26.5 percent, up from 18.2...
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Smartphone Use in Japan Makes Steady Gains

Smartphone Use in Japan Makes Steady Gains | Display and Mobile Advertising | Scoop.it
The use of smartphones in Japan has trailed that in many other countries. But research indicates that uptake of these mobile devices is showing steady growth. Consumers in Japan are especially interested in using the devices to access social media.
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U.S. Widens Lead With Average Mobile eCPM of $1.37

U.S. Widens Lead With Average Mobile eCPM of $1.37 | Display and Mobile Advertising | Scoop.it
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Monetizing Mobile Part 2: Geo-Location Advertising Is What Works — FB, GOOG, AMZN, EBAY, EXPE — Investing Daily

Monetizing Mobile Part 2: Geo-Location Advertising Is What Works — FB, GOOG, AMZN, EBAY, EXPE — Investing Daily | Display and Mobile Advertising | Scoop.it
Mobile advertising may be small and less profitable now, but in the next few years it promises to leapfrog to the top of the advertising heap thanks to geo-location targeting.
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Global eCPM Trends in Q3

Global eCPM Trends in Q3 | Display and Mobile Advertising | Scoop.it
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior
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Top 5 Reasons Mobile Developers Fail to Monetize

Top 5 Reasons Mobile Developers Fail to Monetize | Display and Mobile Advertising | Scoop.it
Creating a monetization strategy for your mobile app as part of development is crucial for its monetization success. Don't fall into one of these 5 traps.
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FeedHenry Offers New Enhancements to Mobile Cloud Offerings Including mBaaS and API Management

FeedHenry Offers New Enhancements to Mobile Cloud Offerings Including mBaaS and API Management | Display and Mobile Advertising | Scoop.it
FeedHenry has introduced FeedHenry 3, the latest version of its mobile cloud that offers new fe.
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Millennial Media’s Disappointing Q1: Net Losses Increase, CFO Steps Down

Millennial Media’s Disappointing Q1: Net Losses Increase, CFO Steps Down | Display and Mobile Advertising | Scoop.it
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