When it comes to push notifications, don’t wear out your welcome.
A good push campaign creates targeted messaging to the right users at the right time
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How to get metrics, actionnable analytics for mobile and webapps
Curated by
Laurent LATHIEYRE
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Web Analytics fall short for Mobile. Missing Data. Data Accuracy and Offline Usage. Downloads vs. App Usage. Delete the scoop?
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Crossing this chasm (without falling in) means combining mobile app analytics and push notifications—in real time—for data-driven customer engagement.
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As the world of apps continues to get ever-more crowded, another app analytics startup has picked up a round of investment to expand its business to help app developers figure out what is working, and what is not, in their products. Delete the scoop?
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What exactly is Carrier IQ doing with your smartphone data? It claims that only its selling network performance metrics to operators. But relationships it has with media analytics firms and handset makers imply otherwise. Delete the scoop?
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Mobile offers analytics capabilities that PCs do not. While mobile is still young the industry should learn from the mistakes of online and develop a set of alternative metrics that can be used to evaluate the true success or ... Delete the scoop?
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Flurry Extends Its AppCircle Into Crowded Mobile App Engagement MarketReadWriteWebAs you're exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs Mobile analytics... Delete the scoop?
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IBM Press Room - IBM today announced that XO Communications, a leading nationwide provider of advanced broadband communications services and solutions, has reduced its customer churn rates by nearly 50 percent, largely through the use of IBM... Delete the scoop?
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CEM4Mobile Solutions Opens up the CEM platformSacramento BeeEarlier this the year the leading mobile analytics solution was extended to fully support mobile operators' business case through direct mobile network integration capabilities.
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Mobile Marketing Association Announces Formation of Mobile Analytics Committee. Committee to Address and Establish Industry Standards and Methodologies for Mobile Analytics.
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Webtrends blog: The fresh source for digital marketing research, ideas, opinions from the smartest minds in digital.
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If you're running a marketing campaign with no means of measuring the results, you're wasting your money. Trouble is, with ...
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TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Delete the scoop?
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RT @Vibes_Media: How #analytics will help marketers succeed at #mobile coupons: http://t.co/YoffdtF4. @alexgcampbell @LaurenJohnson @MCommerceDaily #Passbook Via jerome leger Delete the scoop?
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Sales and marketing analytics have long shared one common trait: An addiction to Excel spreadsheets. Delete the scoop?
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Building relationships with mobile application users and fostering long-term usage behaviors are critical components to driving in-app purchases reports mobile app analytics firm Localytics, noting Read more >>... Delete the scoop?
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Webtrends Mobile Analytics provides you with deep insights into your customers’ engagement and loyalty, shows the content and media they find most compelling, and reveals opportunities to improve your app. Delete the scoop?
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Realtime data startup Metamarkets is announcing the launch of its analytics offering for mobile platforms and publishers. Delete the scoop?
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ORLANDO, FL - Applications are ideal for today’s mobile culture of rich-media snacking on the go. However, companies should focus more on content rather than on the download numbers, per panelists at CTIA Wireless 2011. Delete the scoop?
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Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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Brands need to get smart about how they approach mobile marketing. Here are four cardinal rules. (...) 4. Understand and Apply Usage Data
By combining three types of mobile data — location, activity and time — it’s now possible for marketers to assemble a subtle and detailed picture of consumer behavior, one that also takes into account the shifting personas of consumers. A mom, for instance, is a different person at 7 a.m. when she’s getting the kids ready for school, than she is at 9:00 a.m. when she gets to the office. Can a savvy marketer shift her message to stay relevant to that mom within a few hours? Relevancy is both the challenge and the opportunity of the revolutionary data-collection capabilities of smartphones. Delete the scoop?
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RT @mark_fodor: 3 pressing issues facing #retailers & marketers using #mobile -Metrics to #measure success of campaigns http://bit.ly/ilKPxL #analytics...
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How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]Search Engine WatchSince mobile users are connected to the Internet, their IP address provides general scan location metrics to the approximate city level.
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PC-based applications often have to get clearance from users before they can gather and transmit data. Mobile apps, however, follow a different path.
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