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Mobile analytics and beyond
How to get metrics, actionnable analytics for mobile and webapps
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The Good, The Bad, and The Ugly PUSH - Capptain

The Good, The Bad, and The Ugly PUSH - Capptain | Mobile analytics and beyond | Scoop.it
When it comes to push notifications, don’t wear out your welcome.
A good push campaign creates targeted messaging to the right users at the right time
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Web Analytics fall short for Mobile

Web Analytics fall short for Mobile | Mobile analytics and beyond | Scoop.it
Web Analytics fall short for Mobile. Missing Data. Data Accuracy and Offline Usage. Downloads vs. App Usage.
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Crossing the Chasm between Analytics and Push Notifications

Crossing the Chasm between Analytics and Push Notifications | Mobile analytics and beyond | Scoop.it
Crossing this chasm (without falling in) means combining mobile app analytics and push notifications—in real time—for data-driven customer engagement.
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TechCrunch | Russian Money Into French Clouds: App Analytics Platform Capptain Gets $1.5M From Runa Capital

TechCrunch | Russian Money Into French Clouds: App Analytics Platform Capptain Gets $1.5M From Runa Capital | Mobile analytics and beyond | Scoop.it
As the world of apps continues to get ever-more crowded, another app analytics startup has picked up a round of investment to expand its business to help app developers figure out what is working, and what is not, in their products.
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Is Carrier IQ a big data mercenary?

Is Carrier IQ a big data mercenary? | Mobile analytics and beyond | Scoop.it
What exactly is Carrier IQ doing with your smartphone data? It claims that only its selling network performance metrics to operators. But relationships it has with media analytics firms and handset makers imply otherwise.
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Smaato vs. Jumptap and Why Mobile CTR Doesn't Tell Us Much ...

Smaato vs. Jumptap and Why Mobile CTR Doesn't Tell Us Much ... | Mobile analytics and beyond | Scoop.it
Mobile offers analytics capabilities that PCs do not. While mobile is still young the industry should learn from the mistakes of online and develop a set of alternative metrics that can be used to evaluate the true success or ...
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Flurry Extends Its AppCircle Into Crowded Mobile App Engagement Market - ReadWriteWeb

Flurry Extends Its AppCircle Into Crowded Mobile App Engagement MarketReadWriteWebAs you're exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs Mobile analytics...
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IBM Press room - 2011-10-25 IBM Business Analytics Helps Improve Customer Retention by Nearly 50 Percent at XO Communications - United States

IBM Press Room - IBM today announced that XO Communications, a leading nationwide provider of advanced broadband communications services and solutions, has reduced its customer churn rates by nearly 50 percent, largely through the use of IBM...
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(press release) CEM4Mobile Solutions Opens up the CEM platform

CEM4Mobile Solutions Opens up the CEM platformSacramento BeeEarlier this the year the leading mobile analytics solution was extended to fully support mobile operators' business case through direct mobile network integration capabilities.
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(press release) Mobile Marketing Association Announces Formation of Mobile Analytics Committee

(press release) Mobile Marketing Association Announces Formation of Mobile Analytics Committee | Mobile analytics and beyond | Scoop.it
Mobile Marketing Association Announces Formation of Mobile Analytics Committee. Committee to Address and Establish Industry Standards and Methodologies for Mobile Analytics.
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Official Webtrends Company Blog – The 5 things Marketers Need to Know about Mobile Analytics

Webtrends blog: The fresh source for digital marketing research, ideas, opinions from the smartest minds in digital.
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IAB Puts Out Plan to Standardize Mobile Metrics

IAB Puts Out Plan to Standardize Mobile Metrics | Mobile analytics and beyond | Scoop.it
If you're running a marketing campaign with no means of measuring the results, you're wasting your money. Trouble is, with ...
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Twitter’s Crashlytics Enterprise Features Are Now Available To All Developers For Free | TechCrunch

Twitter’s Crashlytics Enterprise Features Are Now Available To All Developers For Free | TechCrunch | Mobile analytics and beyond | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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How analytics will help marketers succeed at mobile coupons - Strategy - Mobile Commerce Daily

How analytics will help marketers succeed at mobile coupons - Strategy - Mobile Commerce Daily | Mobile analytics and beyond | Scoop.it
RT @Vibes_Media: How #analytics will help marketers succeed at #mobile coupons: http://t.co/YoffdtF4. @alexgcampbell @LaurenJohnson @MCommerceDaily #Passbook

Via jerome leger
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Advanced Analytics: The Next Technology Frontier For Sales And Marketing Organizations

Sales and marketing analytics have long shared one common trait: An addiction to Excel spreadsheets.
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Localytics: Loyal users drive 25% more in-app purchases - FierceMobileContent

Localytics: Loyal users drive 25% more in-app purchases - FierceMobileContent | Mobile analytics and beyond | Scoop.it
Building relationships with mobile application users and fostering long-term usage behaviors are critical components to driving in-app purchases reports mobile app analytics firm Localytics, noting Read more >>...
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Mobile Analytics | Webtrends

Mobile Analytics | Webtrends | Mobile analytics and beyond | Scoop.it
Webtrends Mobile Analytics provides you with deep insights into your customers’ engagement and loyalty, shows the content and media they find most compelling, and reveals opportunities to improve your app.
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TechCrunch | Metamarkets Debuts Analytics For Mobile Platforms And Publishers

TechCrunch | Metamarkets Debuts Analytics For Mobile Platforms And Publishers | Mobile analytics and beyond | Scoop.it
Realtime data startup Metamarkets is announcing the launch of its analytics offering for mobile platforms and publishers.

Metamarkets provides price data and predictive analytics to publishers and web companies.
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Focus on user engagement rather than app downloads: CTIA panelist - Mobile Marketer - Content

ORLANDO, FL - Applications are ideal for today’s mobile culture of rich-media snacking on the go. However, companies should focus more on content rather than on the download numbers, per panelists at CTIA Wireless 2011.
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Google Analytics introduces new mobile stats with answers for news sites | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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4 Rules of Engagement for Mobile Marketing

Brands need to get smart about how they approach mobile marketing. Here are four cardinal rules. (...) 4. Understand and Apply Usage Data

By combining three types of mobile data — location, activity and time — it’s now possible for marketers to assemble a subtle and detailed picture of consumer behavior, one that also takes into account the shifting personas of consumers. A mom, for instance, is a different person at 7 a.m. when she’s getting the kids ready for school, than she is at 9:00 a.m. when she gets to the office.

Can a savvy marketer shift her message to stay relevant to that mom within a few hours? Relevancy is both the challenge and the opportunity of the revolutionary data-collection capabilities of smartphones.
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3 pressing issues facing retailers and marketers using mobile

3 pressing issues facing retailers and marketers using mobile | Mobile analytics and beyond | Scoop.it
RT @mark_fodor: 3 pressing issues facing #retailers & marketers using #mobile -Metrics to #measure success of campaigns http://bit.ly/ilKPxL #analytics...
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How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]

How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study] | Mobile analytics and beyond | Scoop.it
How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]Search Engine WatchSince mobile users are connected to the Internet, their IP address provides general scan location metrics to the approximate city level.
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Mobile apps and the quiet handling of data

Mobile apps and the quiet handling of data | Mobile analytics and beyond | Scoop.it
PC-based applications often have to get clearance from users before they can gather and transmit data. Mobile apps, however, follow a different path.
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