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Bridesmaids film get's Harry Potter-style mobile advertising - CIO UK Magazine

Bridesmaids film get's Harry Potter-style mobile advertising - CIO UK Magazine | Mobile Web | Scoop.it
Mediacom mobile manager says "Initially people struggled to understand [the value of mobile marketing]," he said. But we are finding a lot of clients are coming to us to talk about it now, rather than us having to knock on their door."
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5 Key Questions To Ask Yourself Before You Update Your App

5 Key Questions To Ask Yourself Before You Update Your App | Mobile Web | Scoop.it
Chad Mureta covers 5 things you should consider before you update your app. A guide to help develop your update strategy and make your apps a success.

Via Mathieu Vaidis
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User Segmentation in App Development: Why it matters

User Segmentation in App Development: Why it matters | Mobile Web | Scoop.it
Making a game is one thing, monetizing it and seizing the most profit out of it is another. Most mobile game developers nail the development aspect but don’t pay due diligence to another which is equally as important: user segmentation.
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Focus on the Core Loop and Make your Game Addictive and Profitable | Fuse Mobile

Focus on the Core Loop and Make your Game Addictive and Profitable | Fuse Mobile | Mobile Web | Scoop.it
At the heart of it what makes a game addictive and in turn profitable is its core loop. The core loop is the game mechanics which motivates players.
Fuse Mobile's insight:

The core loop is a key set of activities performed in each gaming session, which encourages players to take the path of least resistance – purchasing upgrades.

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App Design Inspiration | Fuse Mobile

App Design Inspiration | Fuse Mobile | Mobile Web | Scoop.it
Great design is not just visually appealing, great design is problem solving. What this means is a greater focus on user experience and UI development.
Fuse Mobile's insight:

“If you spend your life doing what you love, the speed at which the world goes on and changes around you is irrelevant” legendary designer Milton Glaser (creator of ‘I heart New York logo)

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Everything You Need to Know About Digital Advertising - Big Brave Idea

Everything You Need to Know About Digital Advertising - Big Brave Idea | Mobile Web | Scoop.it
From mad men, to webpage banners, to SEO, to ad exchanges; this video is long but gives you an excellent in depth look at digital advertising
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The Start Up Appreneur | Mobile App Developers – Android, iPhone & iPad Apps | Fuse Mobile

The Start Up Appreneur | Mobile App Developers – Android, iPhone & iPad Apps | Fuse Mobile | Mobile Web | Scoop.it
Nick D'Aloisio is the latest teen sensation and superstar of the start up world. Having sold his app Summly and his services to Yahoo for a record $30 million.
Fuse Mobile's insight:

We also take a look at some of our favourite success stories.

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Augmented Reality Play Time - Big Brave Idea

Augmented Reality Play Time - Big Brave Idea | Mobile Web | Scoop.it
Partnering up with Sesame Street, Qualcomm, have harnessed the capabilities of Augmented Reality to bring alive dolls of Sesame Street favourites. Even interacting with other props.
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Don't Miss Out On Location Based Marketing (Infographic)

Don't Miss Out On Location Based Marketing (Infographic) | Mobile Web | Scoop.it
Recent data suggests real-time location based marketing (infographic) is not only becoming more popular, it may also be more effective. Learn how.

Via Pekka Puhakka
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Iterations: SnapChat’s Success Challenges Many Silicon Valley Assumptions | TechCrunch

Iterations: SnapChat’s Success Challenges Many Silicon Valley Assumptions | TechCrunch | Mobile Web | Scoop.it
Yesterday, it was confirmed -- SnapChat raised a big investment round of funding.
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Evolution of Creativity and Branding Through Augmented Reality - Huffington Post UK (blog)

Evolution of Creativity and Branding Through Augmented Reality - Huffington Post UK (blog) | Mobile Web | Scoop.it
Evolution of Creativity and Branding Through Augmented Reality Huffington Post UK (blog) The reason why this technology is so important at this very moment is that this is a period in the history of advertising where there are two types of agencies...

Via Pekka Puhakka
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When Marketing is just Fun and Games | Mobile App Developers - Fuse Mobile

When Marketing is just Fun and Games | Mobile App Developers - Fuse Mobile | Mobile Web | Scoop.it
Branded mobile games is the fastest growing development in digital marketing. Attracting consumers bored of traditional marketing methods
Fuse Mobile's insight:

This new approach to marketing drives engagement with your brand, attracting consumers bored of traditional marketing methods and is something your brand should be thinking about.

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HTML5 Vs. Native Mobile Apps: Myths and Misconceptions - Forbes

HTML5 Vs. Native Mobile Apps: Myths and Misconceptions - Forbes | Mobile Web | Scoop.it
Guest post written by Aidan Quilligan Aidan Quilligan is managing director of Accenture Mobility.
Fuse Mobile's insight:

The explosion of the mobile Web has sparked a debate over the best approach for developing applications that give consumers and employees what they have come to expect: access to whatever form of content they want, whenever and wherever they want it.

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Content Marketing for Mobile Devices | Business 2 Community

Content Marketing for Mobile Devices | Business 2 Community | Mobile Web | Scoop.it
We love our smartphones and tablets. Usage of both devices is growing rapidly with people using their mobile devices more than a laptop. Given the fact that
Fuse Mobile's insight:

According to 2012 research by Keynote Competitive Research on Mobile User Preferences, Habits, and Expectations, the top three activities for:

Smartphones – accessing local information (88%), searching for information (82%) and participating in social media/networking sites (76%)Tablets – reading news and entertainment (79%), searching for information (77%) and watching videos (76%)

Our impatience shows:

60% of tablet users and 44% of smartphone users expect a webpage to load in less than 3 seconds46% are unlikely to return to a website if it didn’t work properly the first time


Read more at http://www.business2community.com/content-marketing/content-marketing-for-mobile-devices-0375765#fHMrouSTt7mc28Ac.99

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5 Great Augmented Reality iPad Apps - EdTechReview™ (ETR)

5 Great Augmented Reality iPad Apps - EdTechReview™ (ETR) | Mobile Web | Scoop.it
Augmented reality technology is on its own to enter educational fields. To provide you with detailed information, we’ve come up with 5 great Augmented Reality iPad Apps.

Via Pekka Puhakka
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Nicolas Denis's curator insight, September 17, 2013 6:48 AM

Ce n'est que le début.

KJ Honkonen's curator insight, September 24, 2013 6:55 AM

Timolta scoopattu uutinen: ...

...lisättyä todellisuutta (iPad-appseja.. :)...

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Unlock the App Store: Getting your App Found | Mobile App Developers – Android, iPhone & iPad Apps | Fuse Mobile

Unlock the App Store: Getting your App Found | Mobile App Developers – Android, iPhone & iPad Apps | Fuse Mobile | Mobile Web | Scoop.it
Now how do you get to the top of those charts? Well the two most effective ways are to hope to be featured on the infamous ‘featured apps’ page; or through App Store optimisation, or ASO for short.
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The M-Commerce Decade | Fuse Mobile

The M-Commerce Decade | Fuse Mobile | Mobile Web | Scoop.it
Mobile commerce sales in Australia this year will reach $5.6 billion, growing substantially from the $155 million market it was in 2010.
Fuse Mobile's insight:

Forbes magazine also named M-Commerce as one of the three big retail trends of 2013, alongside social, which is already a mobile centric field and the increasing integration of offline and digital commerce.

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Tips On Developing Your Great App Idea | Fuse Mobile

Tips On Developing Your Great App Idea  | Fuse Mobile | Mobile Web | Scoop.it
At Fuse Mobile we get to hear some great ideas for apps and a fair share of duds. The great ideas are usually easy to understand and have a clear purpose.
Fuse Mobile's insight:

We also find great ideas normally come with a clearer brief and the owner of the concept has usually done their homework in defining the idea and concept with a rigorous process of taking away the superfluous ‘fluff’ rather than adding too many features.

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The Facebook Phone: The Rumours

The Facebook Phone: The Rumours | Mobile Web | Scoop.it
The Facebook Phone will likely be a mid-range device, with a customised Android operating system
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Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch

Foursquare’s API Is A Pillar Of The Mobile App Ecosystem | TechCrunch | Mobile Web | Scoop.it
Editor's note: Jonathan Barouch is the founder and CEO of location-based startup Roamz, developer of social media business product Local Measure.
Fuse Mobile's insight:

Search through some of your favourite apps. Do you have Uber? Maybe Foodspotting? Surely you have Instagram. These apps, as well as a significant amount of the most popular apps in Apple’s App Store and Google Play, use Foursquare location data.

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How the Mobile Consumer Connects Around the Globe | Nielsen Wire

How the Mobile Consumer Connects Around the Globe | Nielsen Wire | Mobile Web | Scoop.it
Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography.

Via Pekka Puhakka
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Enterprise Apps: The Next Evolution in Business | Mobile App Developers - Fuse Mobile

Enterprise Apps: The Next Evolution in Business | Mobile App Developers - Fuse Mobile | Mobile Web | Scoop.it
An enterprise app is an internal business app to make work life within an organisation more simple, integrated and time effective.
Fuse Mobile's insight:

The next big trend in mobile....

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What happens to a message when you send it from your phone

What happens to a message when you send it from your phone | Mobile Web | Scoop.it
Ever wandered how a message gets from your phone to your friends, family or coworkers? A tremendous amount of technology is involved in organising your work meeting, setting up dates and passing banter between mates.
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | Mobile Web | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
Fuse Mobile's insight:

As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.

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Mobile & Digital Stats in China 2013 | Mobile App Developers - Fuse Mobile

Mobile & Digital Stats in China 2013 | Mobile App Developers - Fuse Mobile | Mobile Web | Scoop.it
We Are Social have posted an insightful slideshow highlighting the incredible uptake in mobile and internet usage in China.
Fuse Mobile's insight:

Here are few takeaways (to blow your mind..)

 

In 2012 China added 50,900,00 new internet users (that’s like adding twice the population of Australia)

 

Mobile internet users outnumber PC-based internet users in China

 

Smartphone users who browse Social Media sites via their phones – China 58% vs United States 43%

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