Mobile Advertising & Monetization
539 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Brahim Yaya
Scoop.it!

Facebook's peddling virtual reality to ad buyers

Facebook's peddling virtual reality to ad buyers | Mobile Advertising & Monetization | Scoop.it
Facebook has started showing advertisers how Oculus Rift virtual reality goggles will fit into their marketing, and 360-degree video is the key, according to sources. “They’re finally getting around to getting to what Oculus means in the grand scheme,” said one agency executive. “It’s come up in pitch situations where they say they want us to use it for big brand launches.” They are discussing the potential for shooting live 360-degree videos at events, too, the source said.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

New iPhones Represent Opportunity for Acquiring New App Users

New iPhones Represent Opportunity for Acquiring New App Users | Mobile Advertising & Monetization | Scoop.it
Ahead of Apple’s earnings next week, we reviewed the adoption of the iPhone 6S and 6S Plus and looked at app engagement on the new devices.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Mobile Ad-block-alypse: Here comes the first ad blocking app that claims it can block Facebook ads too

Mobile Ad-block-alypse: Here comes the first ad blocking app that claims it can block Facebook ads too | Mobile Advertising & Monetization | Scoop.it
Been Choice says it blocks in-app ads as well as ads on the Safari mobile browser.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Relevancy, context can transcend ad-blocking on mobile - Mobile Marketer - Advertising

Relevancy, context can transcend ad-blocking on mobile - Mobile Marketer - Advertising | Mobile Advertising & Monetization | Scoop.it
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Ad-Blocking Software Will Cost the Ad Industry $22 Billion This Year

Ad-Blocking Software Will Cost the Ad Industry $22 Billion This Year | Mobile Advertising & Monetization | Scoop.it
The cat and mouse game between digital advertising firms and ad-blockers is taking a huge toll on the ad industry, according to a new report.The report, published by Adobe and PageFair, a Dublin-based startup that helps advertisers thwart blockers, said ad-blocking software will lead to nearly $22 billion in lost advertising revenue this year – representing a 41% rise from 2014.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Mobile to Account for More than Half of Digital Ad Spending in 2015 - eMarketer

Mobile to Account for More than Half of Digital Ad Spending in 2015 - eMarketer | Mobile Advertising & Monetization | Scoop.it
This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That's a higher figure than eMarketer forecast earlier this year.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

The trillion-dollar question: Can Facebook's virtual assistant succeed where others have failed?

The trillion-dollar question: Can Facebook's virtual assistant succeed where others have failed? | Mobile Advertising & Monetization | Scoop.it
A vision of the future from Mindshare's head of mobile: Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there,. From Campaign US
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices

With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices | Mobile Advertising & Monetization | Scoop.it
A year after launching its ad server Atlas for advertisers, Facebook is courting publishers and testing a demand-side platform.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market - eMarketer

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market - eMarketer | Mobile Advertising & Monetization | Scoop.it
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The US and China will drive growth in the short term, accounting for nearly 62% of mobile ad spending worldwide next year.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Twitter veut améliorer les campagnes de téléchargement

Twitter veut améliorer la portée et l'efficacité des publicités qu'il véhicule pour ses clients annonceurs développeurs d'applications. A l'occasion du premier anniversaire du lancement de la promotion d'applications au sein du réseau, on apprend l'arrivée de trois nouveaux services en phase bêta qui seront disponibles « à tous les annonceurs d'applications mobiles dans les mois qui viennent ». Tout d'abord l'intégration bientôt possible de vidéos pour promouvoir une application, la « video app
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

For Global Advertisers, All Roads Lead To Mobile | AdExchanger

For Global Advertisers, All Roads Lead To Mobile | AdExchanger | Mobile Advertising & Monetization | Scoop.it
IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly... Continue reading »
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Advertisers Target Users Via App Categories On Twitter

Advertisers Target Users Via App Categories On Twitter | Mobile Advertising & Monetization | Scoop.it
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on their mobile devices. Twitter is also
releasing new reporting and analytics for installed app categories within the advertiser dashboard.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Project Edison - A/B Testing for Your App Store Metadata - YouTube

The MDHQ team is building a new product, Edison, which is an A/B testing product for your app store detail page and metadata. Ever wondered what icon works t...
Brahim Yaya's insight:

Great feature for your ASO and Mobile app install campaigns!

more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Google's Cardboard Camera App Turns Every Android User Into a VR Photographer

Google's Cardboard Camera App Turns Every Android User Into a VR Photographer | Mobile Advertising & Monetization | Scoop.it
Google's new app for Android lets anyone shoot immersive photos that have depth when viewed in Google Cardboard.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

MMA Programmatic Navigator

MMA Programmatic Navigator | Mobile Advertising & Monetization | Scoop.it
With the growth in mobile ad spending growing, and specifically within programmatic, the MMA Mobile Programmatic Committee has identified the need to uncover and examine the targeting techniques that are available and determine how they work.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Mobile Ad Spending to Overtake Print in the UK - eMarketer

Mobile Ad Spending to Overtake Print in the UK - eMarketer | Mobile Advertising & Monetization | Scoop.it
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of total media spending in the country.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Google Will Soon Start Punishing Mobile Sites That Use Annoying App Install Ads

Google Will Soon Start Punishing Mobile Sites That Use Annoying App Install Ads | Mobile Advertising & Monetization | Scoop.it
There's nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial..
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Developers Angle to Cash In as Apple Enables Mobile Ad Blocking

Developers Angle to Cash In as Apple Enables Mobile Ad Blocking | Mobile Advertising & Monetization | Scoop.it
some reports
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Most U.S. Smartphone Owners Check Phone at Least Hourly

Most U.S. smartphone owners check their device at least hourly, including 52% who check it frequently within the hour. Young adults are especially hooked, with 73% checking it multiple times an hour.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Twitter Opens Up Its Mobile Ad Network, Introduces Video

Twitter Opens Up Its Mobile Ad Network, Introduces Video | Mobile Advertising & Monetization | Scoop.it
Twitter is making its mobile ad network available to a wider group of marketers and introducing new ad formats including video, the company said Thursday.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Infographie : les entreprises hexagonales mettent le paquet sur les applications mobiles en 2015

Infographie : les entreprises hexagonales mettent le paquet sur les applications mobiles en 2015 | Mobile Advertising & Monetization | Scoop.it
Les applications mobiles sont LA priorité numéro 1 des entreprises françaises qui basculent au numérique, selon le baromètre annuel du marketing digital réalisé par Valtech et Adobe. 109 des 300 entreprises qui ont participé à l'enquête (BNP Paribas, Accor, Dineyland Paris…) vont investir dans ce champ pendant les 12 prochains mois. 103 d'entre-elles misent plutôt sur la publicité en ligne.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

What the New iOS 9 Ad Privacy Changes Really Mean For App Developers

What the New iOS 9 Ad Privacy Changes Really Mean For App Developers | Mobile Advertising & Monetization | Scoop.it
What the New iOS 9 Ad Privacy Changes Really Mean For App Developers
Brahim Yaya's insight:

IOS 9 ne permettra plus aux Adnetworks de savoir quelles apps sont installées sur votre iPhone

more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

The state of mobile ad spending in 5 charts - Digiday

The state of mobile ad spending in 5 charts - Digiday | Mobile Advertising & Monetization | Scoop.it
Mobile's ascent is by this point uncontested. But what’s up in the air is how high it climbs, and how fast.
more...
No comment yet.
Scooped by Brahim Yaya
Scoop.it!

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API | Mobile Advertising & Monetization | Scoop.it
Instagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For..
more...
No comment yet.