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Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
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Mobile Ad Spending to Hit $6.4 Billion This Year [REPORT]

The mobile ad industry will hit $6.4 billion globally this year, according to eMarketer.
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Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads | Mobile Marketing Watch

Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads | Mobile Marketing Watch | Mobile Advertising Insights | Scoop.it

The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising

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MediaPost Publications A Quarter of E-Commerce Could Be Mobile By 2017 07/31/2012

A Quarter of E-Commerce Could Be Mobile By 2017 - 07/31/2012...
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Mobile search and discovery to reach $15bn by 2017: report

While mobile is presenting some tough monetization challenges for companies like Facebook, it's increasingly looking like a boon to others.
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Nordstrom aims to increase in-store foot traffic with mobile advertising campaign - Mobile Marketer - Advertising

Nordstrom aims to increase in-store foot traffic with mobile advertising campaign - Mobile Marketer - Advertising | Mobile Advertising Insights | Scoop.it
Department store chain Nordstrom is using mobile advertising as part of a bigger push to get consumers in-store for its upcoming Beauty Bash event.
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Is Apple missing the boat with mobile payments? - Mobile Commerce Daily - Payments

Is Apple missing the boat with mobile payments? - Mobile Commerce Daily - Payments | Mobile Advertising Insights | Scoop.it
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UPDATE: Millennial And Pandora Dispute Who's 2nd To Google In Mobile Ads

UPDATE: Millennial And Pandora Dispute Who's 2nd To Google In Mobile Ads | Mobile Advertising Insights | Scoop.it

Pandora reports over a $100 million in mobile advertising revenue during 2011 making it the second largest mobile ad publisher behind Google. 

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These Are The 11 Best Mobile Ads In The World - Business Insider

These Are The 11 Best Mobile Ads In The World - Business Insider | Mobile Advertising Insights | Scoop.it
R/GA's Nick Law, who will be judging a separate mobile awards show later this year, told Business Insider, "We aren't totally in the advertising industry anymore—we call ourselves that by proxy since we don't have a better ...
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Analytics company Apsalar moves into advertising with ApEngage, now reaches 225 million users

Analytics company Apsalar moves into advertising with ApEngage, now reaches 225 million users | Mobile Advertising Insights | Scoop.it

Mobile analytics company Apsalar moves into advertising with ApEngage, now reaches 225 million users.

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Facebook Better Get Mobile Quick. 102M People Accessed Solely From Mobile In June, Up 23% Since March | TechCrunch

Facebook Better Get Mobile Quick. 102M People Accessed Solely From Mobile In June, Up 23% Since March | TechCrunch | Mobile Advertising Insights | Scoop.it
There's a staggering new statistic in Facebook's 10-Q SEC document today: 102 million people accessed Facebook solely from mobile in June, a massive 23% increase over the 83 million mobile-only users in March.
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Mobile In-Store Activities Primarily Focused on Shopping Logistics

Mobile In-Store Activities Primarily Focused on Shopping Logistics | Mobile Advertising Insights | Scoop.it
smartphone owners who use their devices in-store report checking prices and availability on the internet (35%), finding product information while in the store (31%), scanning barcodes to check prices and availability in-store (30%), and acquiring and redeeming coupons and offers (23%).
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INFOGRAPHIC: Young users increasingly amenable to mobile marketing.

INFOGRAPHIC: Young users increasingly amenable to mobile marketing. | Mobile Advertising Insights | Scoop.it
One in ten 18-24 year-olds would be open to brands sending promotions through their mobiles.
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MediaPost Publications Some Do Most Browsing Only on Cell Phone 07/11/2012

According to Pew Research, 17% of cell phone owners do most of their online browsing on their phone, rather than a computer

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Mobile payment use nearly doubles in a year: report - Mobile Commerce Daily - Research

Mobile payment use nearly doubles in a year: report - Mobile Commerce Daily - Research | Mobile Advertising Insights | Scoop.it

close to 50 percent of those who have paid for a purchase via mobile having used a mobile app at the point-of-sale

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Mobile search spend increases 333% year-on-year

Mobile search spend increases 333% year-on-year | Mobile Advertising Insights | Scoop.it
Spending on mobile search in the US increased 333% in Q2 2012 compared to the same period last year, according to a report from IgnitionOne.
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TechCrunch | Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond

TechCrunch | Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond | Mobile Advertising Insights | Scoop.it
We've been kiiping an eye on Kiip -- a platform that replaces straight display ads with rewards and contests from brands in mobile apps to offer a less annonying experience for users -- and it looks like we might not be the only ones.
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Survey finds tablets boost playtime and spending habits among mobile gamers

Survey finds tablets boost playtime and spending habits among mobile gamers | Mobile Advertising Insights | Scoop.it
Tablets have proven to be a boon for mobile gaming according to the latest survey from EA PopCap and Information Solutions Group, which shows tablet ownership increases the amount of mobile games played, the amount of time spent playing, and the...
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