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Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
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Half of all app store revenue goes to just 25 developers • The Register

In fact, the company says, of the $120m in total revenue generated from paid app downloads and in-app purchases in the US during the first 20 days of November 2012, fully half was split between just 25 developers.

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Digital Keeps Driving Ad Spending Upward | Media - Advertising Age

Digital Keeps Driving Ad Spending Upward | Media - Advertising Age | Mobile Advertising Insights | Scoop.it

The Publicis Groupe media agency network predicts an increase in overall ad spending in the U.S. of 4.3% in 2012, 3.5% in 2013, 4.4% in 2014 and 4.7% in 2015.

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IBM 2012 Holiday Benchmark Reports - United States

IBM 2012 Holiday Benchmark Reports - United States | Mobile Advertising Insights | Scoop.it

The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.

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PayPal mobile payment volume nearly triples on Cyber Monday - Mobile Commerce Daily - Payments

According to PayPal, consumers are turning to their smartphones and tablets more than ever to elevate their shopping experiences. IPhone, IPad, Android, as well as Kindle, and Galaxy tablets were the top devices used to meet consumers’ mobile shopping needs.

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The Mobile Impact; Stats, States, & Data - 'Net Features - Website Magazine

Mobile traffic is valuable traffic. In fact, a recent Monetate study reveals that nearly one out of every five consumers has made an online purchase with a mobile device.
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Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour"

Study: 36 Percent Of Mobile Automotive Searchers Convert "Within The Hour" | Mobile Advertising Insights | Scoop.it

Tablet users spent more time looking at reviews and doing price research than smartphone usersTablet owners were 3x more likely to be influenced by positive reviews than smartphone ownersWhile 36 percent of smartphone auto searchers want to covert within the hour only 15 percent of tablet users do (reflecting the more “relaxed” and less urgent behavior of tablet owners)A substantial percentage of smartphone users (42 percent) conducted lookups and research while in their cars (need it now)

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Six reasons content marketers need to think mobile

The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.
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Tiny Tablets Get a Leg Up - eMarketer

eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year

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iPad is king of mobile web traffic, plus more intriguing data from OnSwipe

iPad is king of mobile web traffic, plus more intriguing data from OnSwipe | Mobile Advertising Insights | Scoop.it

Apple’s iPad makes up 54.5 percent of mobile web traffic on websites using the site optimization service OnSwipe, the company revealed today, compared to just 19.05 percent of web traffic coming from iPhone and 26.45 coming from other mobile devices.

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Local Mobile Ad Spend To See Rapid Growth In Coming Years

Local Mobile Ad Spend To See Rapid Growth In Coming Years | Mobile Advertising Insights | Scoop.it
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012, details BIA/Kelsey [download page] as part of a new forecast.
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Brands Struggle in Mobile

Brands Struggle in Mobile | Mobile Advertising Insights | Scoop.it

Only 16 percent of brands have an actual mobile strategy in place, and only 18 percent know how mobile fits into their overall marketing strategy.

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TinyCo promising up to 75% revenue share through Tiny Partners Ad Program

TinyCo promising up to 75% revenue share through Tiny Partners Ad Program | Mobile Advertising Insights | Scoop.it

“Say a developer sends a user to the game TinyMonsters,” he says. “If that user spends $200 over the next 12 months, then the developer will see $100 in revenue.”

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Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily

Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily | Mobile Advertising Insights | Scoop.it

Click-to-call and click-to-map advertising are often used in conjunction. However, marketers might be better off splitting the ad formats apart since they target groups of users with different mindsets.

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Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB

Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB | Mobile Advertising Insights | Scoop.it

Market intelligence firm IDC predicts that mobile advertising will reach $8 billion globally in 2012, jumping to $14.2 billion by 2014. Looking just at the U.S., market research firm eMarketer forecasts that $2.6 million will be spent on mobile advertising this year, an 80% increase compared to 2011.

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Swipeable tablet ads see higher engagement, Google says

Swipeable tablet ads see higher engagement, Google says | Mobile Advertising Insights | Scoop.it
Tablet content is seeing higher engagement than that desktop web. But can tablets do the same for advertising, whose classic banner format is 'cratering'?
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Mobile Ads Growing Rapidly: Apple Leads In Monetizing Content

Mobile Ads Growing Rapidly: Apple Leads In Monetizing Content | Mobile Advertising Insights | Scoop.it

The iPhone leads the smartphone OS pack with an average eCPM of $2.85. Though it is closely followed by Android devices (at $2.10).

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Kantar Worldpanel: Apple Shoots Back To Top Of U.S. Smartphone Sales On An iPhone 5 Rocket, Android Leading Elsewhere | TechCrunch

Samsung may be be the world's most popular smartphone brand, but in the influential U.S. market, Apple has climbed back to the top of the pack on the strength of its iPhone 5 sales.
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Marketers' Approach to Mobile is (Still) Flawed | Digital - Advertising Age

mobile may be the fastest-growing digital medium, but marketers are still using metrics designed for the desktop to measure it.
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MediaPost Publications MoPub: Android Ad Prices See 26% Rise 11/13/2012

MoPub: Android Ad Prices See 26% Rise - 11/13/2012...
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013 | ClickZ

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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Burstly ★ Blown away by the App Lotto: Air Horn reaps in over $100K

Burstly ★ Blown away by the App Lotto: Air Horn reaps in over $100K | Mobile Advertising Insights | Scoop.it
Burstly ★ Get Breakthrough Results...
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Data Dive: Mobile’s Influence This Holiday Season (Update)

Data Dive: Mobile’s Influence This Holiday Season (Update) | Mobile Advertising Insights | Scoop.it
The holiday season is picking up steam, and studies continue to point to a significant role for mobile devices in the shopping process.
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Smartphone Penetration Crosses Majority Threshold of US Mobile Market

Smartphone Penetration Crosses Majority Threshold of US Mobile Market | Mobile Advertising Insights | Scoop.it
More than half of US mobile device users now own a smartphone, according to the latest comScore MobiLens data.
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Facebook Wants To Dominate Paid Discovery By Now Letting Any Developer Buy Mobile App Install Ads | TechCrunch

App developers pay huge sums for ads that gets them installs, and Facebook wants to gobble up that spend. So today Facebook begins allowing all developers to buy its recently announced app install ads that appear in the mobile News Feed.
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MediaPost Publications 2012 Forecast: U.S. Mobile Ad Spend No. 1 Worldwide 10/11/2012

MediaPost Publications 2012 Forecast: U.S. Mobile Ad Spend No. 1 Worldwide 10/11/2012 | Mobile Advertising Insights | Scoop.it
2012 Forecast: U.S. Mobile Ad Spend No.1 Worldwide - 10/11/2012...
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