Mobile Advertising Insights
408 views | +0 today
Follow
Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
Curated by Toren Ajk
Your new post is loading...
Your new post is loading...
Scooped by Toren Ajk
Scoop.it!

Tablet Adoption Less Age-Dependent Than Smartphone Ownership in Developed Markets

Tablet Adoption Less Age-Dependent Than Smartphone Ownership in Developed Markets | Mobile Advertising Insights | Scoop.it
Smartphone penetration is high among younger consumers and drops significantly among their older counterparts, but that pattern is less pronounced when it comes to tablet
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

App discovery service AppGratis raises $13.5M in Series A funding, delivers up to 700,000 installs for app developers

App discovery service AppGratis raises $13.5M in Series A funding, delivers up to 700,000 installs for app developers | Mobile Advertising Insights | Scoop.it
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Commerce - Consumers make $12.84 billion in mobile payments in 2012 - Internet Retailer

Mobile Commerce - Consumers make $12.84 billion in mobile payments in 2012 - Internet Retailer | Mobile Advertising Insights | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Consumers make $12.84 billion in mobile payments in 2012
Toren Ajk's insight:
That number will increase 601% to $90.05 billion in 2017, Forrester Research predicts.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

MediaPost Publications Marin, IgnitionOne See Paid-Search Spend On Tablets Surpass Smartphones 01/10/2013

MediaPost Publications Marin, IgnitionOne See Paid-Search Spend On Tablets Surpass Smartphones 01/10/2013 | Mobile Advertising Insights | Scoop.it
Marin, IgnitionOne See Paid-Search Spend On Tablets Surpass Smartphones - 01/10/2013
Toren Ajk's insight:

It turns out that tablet search ads have a higher conversion rate compared with smartphones, and a lower cost-per click in comparison to desktop ads, making them an attractive investment

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Grabs 20% Share of Facebook Ad Spending

Mobile Grabs 20% Share of Facebook Ad Spending | Mobile Advertising Insights | Scoop.it
A new study [pdf] from Kenshoo Social reveals that mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending. The finding is based on a
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Smartphone Adoption by US Mobile Subscribers Continues Steady Growth

Smartphone Adoption by US Mobile Subscribers Continues Steady Growth | Mobile Advertising Insights | Scoop.it
During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smartphone, according to the latest figures from comScore MobiLens. That's up from
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3 - eMarketer

Mobile ad spending showed explosive year-over-year growth in Q3 2012, with automotive leading all verticals. Research shows that campaigns are most often using mobile ads to drive site searches.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Study shows Apple devices actually gained mobile ad share in 2012: now 63%, up from 47% the year before

Study shows Apple devices actually gained mobile ad share in 2012: now 63%, up from 47% the year before | Mobile Advertising Insights | Scoop.it
Conventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is...
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Most Engaging Mobile Rich Media Ad Features Seen Under-Utilized

Most Engaging Mobile Rich Media Ad Features Seen Under-Utilized | Mobile Advertising Insights | Scoop.it
The most commonly used mobile rich media ad features generated below-average engagement rates in Q3, while the less popular location-based and gaming features saw much higher
Toren Ajk's insight:

Video appeared in a leading 45% of the campaigns analyzed, but engagement rate fell below the 13.7% average, at 9.6%. By contrast, location-based features, used in just 7% of campaigns, saw an engagement rate of 18.8%, up 185% from Q2.

 

Similarly, gaming features, included in just 5% of campaigns, proved more engaging (13.9% engagement rate) than branding and presentation features, used in 18% of campaigns, with a 9.3% engagement rate. Of note, social media features were used in just 2% of campaigns, and had the lowest engagement rate, of 8%.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

MediaPost Publications Kindle Fire Tablets Fuel Amazon App Rise 12/07/2012

IDC data showed that Amazon’s share of tablet shipments in the third quarter increased to 9% from 2.5% in the year-earlier period and 4.8% in the second quarter.

 

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

CHART OF THE DAY: Pretty Soon We'll Spend More Time With Smartphones Than TVs

CHART OF THE DAY: Pretty Soon We'll Spend More Time With Smartphones Than TVs | Mobile Advertising Insights | Scoop.it
people are spending 127 minutes per day with their smartphones, up from 66 minutes per day in 2010. This means we spend more time with mobile phones and apps than we do on the web. This time spent is rapidly approaching the time we spend watching TV.
Read more: http://www.businessinsider.com/chart-of-the-day-web-mobile-tv-consumption-2012-12#ixzz2EE4gs4Zk

 

more...
Adfonic's comment, December 6, 2012 5:49 AM
Great chart - consider this one rescooped!
Scooped by Toren Ajk
Scoop.it!

Exclusive: Nexus 7 monetizes better than other Android tablets, says TinyCo

Exclusive: Nexus 7 monetizes better than other Android tablets, says TinyCo | Mobile Advertising Insights | Scoop.it
Toren Ajk's insight:

Although the Nexus 7 only represents 15 percent of TinyCo’s Android tablet user base, 30 percent of TinyCo’s Android tablet revenue is generated by Nexus 7 users.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Commerce - M-commerce sales via smartphones hit $8 billion in 2012 - Internet Retailer

Mobile Commerce - M-commerce sales via smartphones hit $8 billion in 2012 - Internet Retailer | Mobile Advertising Insights | Scoop.it
Internet Retailer - Technology/Mobile Commerce - M-commerce sales via smartphones hit $8 billion in 2012
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Business Apps Will Be Worth $50 Billion by 2017

Mobile Business Apps Will Be Worth $50 Billion by 2017 | Mobile Advertising Insights | Scoop.it
A research firm predicts that revenue associated with mobile business apps will increase from $25 billion in 2012 to almost $50 billion by the end of 2017.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Which Mobile Games Attract The Most Lucrative Players? | TechCrunch

Which Mobile Games Attract The Most Lucrative Players?   | TechCrunch | Mobile Advertising Insights | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

10% of Mobile Time Devoted to Social Networking, 20% to Messaging

10% of Mobile Time Devoted to Social Networking, 20% to Messaging | Mobile Advertising Insights | Scoop.it
Nielsen has released a new report [download page] containing a range of figures related to how US consumers use different forms of media and devices. Among them, a breakdown
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

MediaPost Publications Android Platform Still Fragmented For Developers 01/07/2013

MediaPost Publications Android Platform Still Fragmented For Developers 01/07/2013 | Mobile Advertising Insights | Scoop.it
Android Platform Still Fragmented For Developers - 01/07/2013
Toren Ajk's insight:

Google finds that only about 10% of Android owners are running the latest version of the OS (4.1/4.2 or “Jelly Bean"), while less than a third have even updated to the next most recent version, "Ice Cream Sandwich" (4.0) and almost half (47.4%) are still using the 2.33 version, "Gingerbread." In contrast, most independent measures were showing an adoption of over 60% of iOS 6 within a month of its introduction.  

 
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Holiday 2012 Delivers Historical Worldwide App Downloads

Holiday 2012 Delivers Historical Worldwide App Downloads | Mobile Advertising Insights | Scoop.it
iOS and Android worldwide new device activations and app downloads set new records during the week between Christmas and New Years 2012.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

MediaPost Publications Up To 9% Of Mobile Search Referrals Being Lost On iOS 6 12/26/2012

MediaPost Publications Up To 9% Of Mobile Search Referrals Being Lost On iOS 6 12/26/2012 | Mobile Advertising Insights | Scoop.it
Up To 9% Of Mobile Search Referrals Being Lost On iOS 6 - 12/26/2012
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

US Mobile Ad Spending Jumps to $4 Billion - eMarketer

Toren Ajk's insight:

eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.

 
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Drives Retail Purchases This Holiday Season

Mobile Drives Retail Purchases This Holiday Season | Mobile Advertising Insights | Scoop.it
Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile [...]
Toren Ajk's insight:

The success of a brand’s mobile media budget should not be based solely on direct mobile-commerce or e-commerce conversions. 40 percent of mobile searches are local – indicating intent to visit a physical location.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Google Adds Click Confirmation To In-App Mobile Ads

Google Adds Click Confirmation To In-App Mobile Ads | Mobile Advertising Insights | Scoop.it
We find that most accidental clicks on in-app image ads happen at the outer edge of the ad unit, likely when you’re trying to click or scroll to nearby content
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Display Proves Its Worth - eMarketer

Advertisers in the US are on track to spend $1.8 billion on mobile display advertising in 2012—more than triple the amount spent in 2011

more...
No comment yet.