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Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
Curated by Toren Ajk
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Mobile's browser usage share jumps 26% in three months

Mobile's browser usage share jumps 26% in three months | Mobile Advertising Insights | Scoop.it
Mobile-based browsing has tripled in the last two years, and is making significant inroads on traditional Internet access from personal computers, according to statistics from a Web metrics company.
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Local advertising spend on mobile to reach $1.9B this year: report - Mobile Marketer - Research

Local advertising spend on mobile to reach $1.9B this year: report - Mobile Marketer - Research | Mobile Advertising Insights | Scoop.it
Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.
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Tablet ad CTRs massively outperform smartphones, except in retail and dating

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
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Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year

Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year | Mobile Advertising Insights | Scoop.it
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network's year-in-review report
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Apple Devices Dominate In-Flight, Tablet Traffic

Apple Devices Dominate In-Flight, Tablet Traffic | Mobile Advertising Insights | Scoop.it
The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops.
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Steady Gains for Mobile Paid Search - eMarketer

Despite the fact that both Google and Bing are serving the vast majority of search impressions to desktops, the share of clicks coming from smartphones and tablets increased steadily over 2012, to 23.4% in Q4.
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Gaming spending on iOS and Android surpassed dedicated gaming handhelds in Q4 2012: Report

Nintendo and Sony once held a lock on the mobile gaming industry, but Google and Apple have cracked that wide open with their respective mobile operating systems. A new joint report ...
Toren Ajk's insight:

North America accounted for about 40% of spending on iOS, with Asia Pacific in a close second. European gamers represented about 25% of revenue for handheld systems, a larger percentage than for iOS and Google Play.

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Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix

Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix | Mobile Advertising Insights | Scoop.it
Senior marketers are lukewarm about mobile's importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how
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Report: Google Search Will Generate $5 Billion From Tablets

Google could generate as much as $5 billion in revenue from selling advertisements on its search engine on tablet devices in 2013, according to a new report by Marin Software, one of the top firms that helps advertisers to buy Web-search ads.
Toren Ajk's insight:

Google could generate as much as $5 billion in revenue from selling advertisements on its search engine on tablet devices in 2013

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Facebook Newsfeed Ads Get Retailers High-Value Clicks - eMarketer

Facebook Newsfeed Ads Get Retailers High-Value Clicks - eMarketer | Mobile Advertising Insights | Scoop.it
With Facebook now offering a variety of ad placements, retailers looking for customers who will actually buy must decide how best to target these consumers.
Toren Ajk's insight:

mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%

 
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46% of Holiday “Mobile Price Matchers” Bought In-Store

46% of Holiday “Mobile Price Matchers” Bought In-Store | Mobile Advertising Insights | Scoop.it
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season, finds the Pew Research Center's Internet & American
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The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage

The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage | Mobile Advertising Insights | Scoop.it
“I grab my tablet and get busy with the pen.
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More Emails Being Opened On Mobiles Than Through Browser-Based Webmail

More Emails Being Opened On Mobiles Than Through Browser-Based Webmail | Mobile Advertising Insights | Scoop.it
4 in 10 emails sent are now being read on a mobile device, says Return Path in a new report, up 300% in the past 2 years alone. In fact, that 38% of email opens in the US now
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Going Beyond Standard Location Targeting to Reach Mobile Audiences | Street Fight

Going Beyond Standard Location Targeting to Reach Mobile Audiences | Street Fight | Mobile Advertising Insights | Scoop.it
It’s important to focus on not just the reach of a geofence, but also on effectively targeting your business’s relevant mobile audiences.
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More precise mobile location targeting use by advertisers is skyrocketing: report - Mobile Marketer - Research

More precise mobile location targeting use by advertisers is skyrocketing: report - Mobile Marketer - Research | Mobile Advertising Insights | Scoop.it
The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
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Study: One in four teens access the internet primarily through mobile

How are U.S. teenagers accessing the internet and using mobile devices? A new report from the Pew Research Center shows that both cell phone adoption, but specifically smartphone adoption, is growing at a rapid pace.
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Across 8 Major Markets, Tablet Share of Web Traffic Exceeds Smartphone Share

Across 8 Major Markets, Tablet Share of Web Traffic Exceeds Smartphone Share | Mobile Advertising Insights | Scoop.it
An analysis of more than 100 billion visits to more than 1,000 websites across 8 major markets worldwide by Adobe Digital Index reveals that for the first time, tablet
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Yelp to Start Offering In-App Display Advertising | Digital - Advertising Age

Yelp to Start Offering In-App Display Advertising | Digital - Advertising Age | Mobile Advertising Insights | Scoop.it
yelp is adding display ads to its mobile app in bid for more revenue.
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Sarah Wartman's curator insight, March 11, 2013 12:19 PM

Great way for Yelp to monetize on their mobile platform. Should it go beyond a standard banner ad? Will be interesting to watch if this "innovative" idea really takes off... or if they should have tried something a bit more creative and out of the box.

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Publication: The Impact of Price Changes | Blog | Distimo

Publication: The Impact of Price Changes | Blog | Distimo | Mobile Advertising Insights | Scoop.it
We know Apps. Distimo provides insight in the mobile app astore market by delivering app store market data to developers, carriers and device manufacturers.
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Mobile App Downloads to Hit 108 Billion in 2017

The Apple App Store, Google Play and third-party app stores were responsible for the growth of application downloads in 2012, according to Berg Insight.
Toren Ajk's insight:

Revenue from applications, including direct revenue and in-app ad revenue, totaled approximately $8.4 billion in 2012.

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IPhone owners beat out Android for monthly gaming app usage: report - Research - Mobile Marketer

IPhone owners beat out Android for monthly gaming app usage: report - Research - Mobile Marketer | Mobile Advertising Insights | Scoop.it
Roughly 86 percent of iPhone users play mobile games compared to 76 percent of Android owners, according to a new report from Arbitron Mobile.
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For Email, Users Reach for the iPad - eMarketer

Although tablets may once have posed a challenge for intensive keyboard activities like emailing, the iPad seems to have fully converted users. Research finds that among iPad users, the tablet is becoming the prime place to read and send emails.
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More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies

More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies | Mobile Advertising Insights | Scoop.it
A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies
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Apple Patents Crowdsourced, Peer-To-Peer Mobile Banking That Could Use iTunes To Provide Cash On Demand | TechCrunch

Apple Patents Crowdsourced, Peer-To-Peer Mobile Banking That Could Use iTunes To Provide Cash On Demand | TechCrunch | Mobile Advertising Insights | Scoop.it
Today the USPTO published an Apple patent application that ventures a little farther afield than most, and describes a mobile banking concept that is truly innovative, which could essentially turn iTunes into a micro-lending bank.
Toren Ajk's insight:

The most admired brand in the world could become a bank. Would you trust them? I know I would trust them much more than all of the current major financial institutions. Would love to hear others thoughts.

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Tablet Shoppers Don’t Shy Away From Making Purchases

Tablet Shoppers Don’t Shy Away From Making Purchases | Mobile Advertising Insights | Scoop.it
Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%), according to [download page] new survey results from Adobe.
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