Mobile Advertising Insights
408 views | +0 today
Follow
Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
Curated by Toren Ajk
Your new post is loading...
Your new post is loading...
Scooped by Toren Ajk
Scoop.it!

Mobile now accounts for 18% of sales for affiliate marketers: stats

Smartphones and tablets now account for almost a quarter of traffic for affiliate marketing campaigns, a massive six-fold increase in less than two years.
Toren Ajk's insight:

Affiliate Window’s stats show that tablets convert at around 5% compared to just 2% on smartphone.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Developers are dissatisfied with app marketing and advertising

Developers are dissatisfied with app marketing and advertising | Mobile Advertising Insights | Scoop.it
More than 71 percent of developers believe ad networks exaggerate their benefits.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Apple will score $18B of the $27B app market in 2013 (report)

Apple will score $18B of the $27B app market in 2013 (report) | Mobile Advertising Insights | Scoop.it
The revenue gap has existed for a long time in spite of Android's massive userbase growth to 900 million strong.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Rewards-Based Mobile Ads Perform Best, Per Study

Rewards-Based Mobile Ads Perform Best, Per Study | Mobile Advertising Insights | Scoop.it
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Why Apple Gave Up On Genius For Apps, And What’s Next For The App Store’s Long Tail | TechCrunch

Why Apple Gave Up On Genius For Apps, And What’s Next For The App Store’s Long Tail | TechCrunch | Mobile Advertising Insights | Scoop.it
Apple is no longer offering the "Genius" feature as a way to surface and discover new mobile applications in the iOS App Store in the latest version of Apple's mobile operating system, iOS 7.
Toren Ajk's insight:

It's becoming increasingly difficult for indie app developers to get discovered in the App Store. The question will this ultimately lead to indie developers leaving iOS? Or is the loss of Genuis another opportunity for a 3rd party app recommendation service to gain mindshare and help surface indie apps?

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Retail Users Convert Differently By Device

Mobile Retail Users Convert Differently By Device | Mobile Advertising Insights | Scoop.it
It's clear mobile has become a major driver of retail commerce over the past few years. But just because you are have developed an mCommerce focused
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Google Play’s App Revenue Share Up 8% Since November, But Apple Still Leads | TechCrunch

Google Play’s App Revenue Share Up 8% Since November, But Apple Still Leads | TechCrunch | Mobile Advertising Insights | Scoop.it
When it comes to mobile app revenue, the general consensus is that Apple's App Store is still king. Last month, for example, App Annie reported the iOS App Store earned 2.6 times more revenue in the last quarter than Google Play.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Video's Growing Audience Lures Advertiser Investment - eMarketer

US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Facebook Mobile Ads May Get Tap-to-Call Feature

Facebook Mobile Ads May Get Tap-to-Call Feature | Mobile Advertising Insights | Scoop.it
Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Safari jumps to 61 percent of mobile browser share

Safari jumps to 61 percent of mobile browser share | Mobile Advertising Insights | Scoop.it
Apple's mobile browser saw a 6 percentage-point leap in Web traffic last month, according to stats out today from Web tracker Net Applications. Read this article by Lance Whitney on CNET News.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

86% of Smartphone Owners Use Device for Local Search - Local University

86% of Smartphone Owners Use Device for Local Search - Local University | Mobile Advertising Insights | Scoop.it
You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile App Traffic Seeing Strong Growth

Mobile App Traffic Seeing Strong Growth | Mobile Advertising Insights | Scoop.it
A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed. Now new data from
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

iOS Winning More Mobile Ad Share In 2013, AT&T Losing Its iPhone Edge, Velti Reports | TechCrunch

iOS Winning More Mobile Ad Share In 2013, AT&T Losing Its iPhone Edge, Velti Reports | TechCrunch | Mobile Advertising Insights | Scoop.it
Apple's iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Facebook Mobile App Install Ads Capture Revenue, Drive Installs

Facebook Mobile App Install Ads Capture Revenue, Drive Installs | Mobile Advertising Insights | Scoop.it
Toren Ajk's insight:

Facebook is getting a lot more granular in terms of rich targets and different profiles of the people you’re putting the ads in front of

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

When Will Desktop Ad Spending Peak? - eMarketer

When Will Desktop Ad Spending Peak? - eMarketer | Mobile Advertising Insights | Scoop.it
As US smartphone and tablet usage rises, advertisers have moved quickly onto the mobile channel.
Toren Ajk's insight:

Based on eMarketer’s current forecast, desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion. By 2015, desktop spending will drop slightly to $35.26 billion, and decrease further in 2016 and 2017, when it’s expected to total $32.51 billion—just above the amount spent in 2012.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking | Mobile Advertising Insights | Scoop.it
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Airpush Ad Net Updates SDK, Claims 90,000 Apps

Airpush Ad Net Updates SDK, Claims 90,000 Apps | Mobile Advertising Insights | Scoop.it
Airpush Ad Net Updates SDK, Claims 90,000 Apps - 06/03/2013
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Americans spend 58 minutes a day on their smartphones | Marketing Forward

Americans spend 58 minutes a day on their smartphones | Marketing Forward | Mobile Advertising Insights | Scoop.it

On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent.

more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

3,800 developers bought Facebook mobile app install ads driving 25M downloads

3,800 developers bought Facebook mobile app install ads driving 25M downloads | Mobile Advertising Insights | Scoop.it
Facebook CEO Mark Zuckerberg said on today's first quarter earnings call that mobile app install ads were "one of most important new ad products" the company offers.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Tumblr Launches Mobile Ads for Native App Users | Digital - Advertising Age

Tumblr Launches Mobile Ads for Native App Users | Digital - Advertising Age | Mobile Advertising Insights | Scoop.it
tumblr, a 6-year-old company that only introduced advertising a year ago, is hoping that its new mobile ads will help it reach profitability this year.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Ad Networks Begin Taking a Back Seat to Publishers

Mobile Ad Networks Begin Taking a Back Seat to Publishers | Mobile Advertising Insights | Scoop.it
Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it.
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Mobile Local Ad Spend Set to Grow at a Rapid 49.3% Annual Clip

Mobile Local Ad Spend Set to Grow at a Rapid 49.3% Annual Clip | Mobile Advertising Insights | Scoop.it
Increasing smartphone penetration, growing consumption of the mobile internet, and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad
more...
No comment yet.
Scooped by Toren Ajk
Scoop.it!

Twitter Forecast Up After Strong Mobile Showing - eMarketer

Twitter Forecast Up After Strong Mobile Showing - eMarketer | Mobile Advertising Insights | Scoop.it
eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues in 2013 before nearing $1 billion next year.
Toren Ajk's insight:

more than half of Twitter's ad revenues—about 53%—will come from mobile advertising this year

 
more...
No comment yet.