Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB's Internet Advertising Revenue Report,...
One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and Greystripe.
Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately.
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace.
Toren Ajk's insight:
An internal adMarketplace study recently showed that tablets converted 93 percent as efficiently as desktops while smartphones were only 49 percent as efficient.