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More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies

More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies | Mobile Advertising Insights | Scoop.it
A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies
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Mobile Advertising Insights
The latest news and insights in the rapidly changing world of mobile advertising.
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Entertainment brands use mcommerce 2X more than other verticals: Millennial Media - Mobile Marketer - Research

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IAB Study: Online Ad Revenue Continues Double-Digit Growth

IAB Study: Online Ad Revenue Continues Double-Digit Growth | Mobile Advertising Insights | Scoop.it
Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB's Internet Advertising Revenue Report,...
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MediaPost Publications Almost Half Of U.S. Smartphone Users Find In-App Ads 'Disruptive' 10/01/2013

MediaPost Publications Almost Half Of U.S. Smartphone Users Find In-App Ads 'Disruptive' 10/01/2013 | Mobile Advertising Insights | Scoop.it
Almost Half Of U.S. Smartphone Users Find In-App Ads 'Disruptive' - 10/01/2013
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MediaPost Publications Mobile Metrics Still Lack Consistency 08/22/2013

Mobile Metrics Still Lack Consistency - 08/22/2013
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Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform

Twitter may be ahead of the game.
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Cross-device advertising commands growing portion of media spend: report - Mobile Marketer - Research

Cross-device advertising commands growing portion of media spend: report - Mobile Marketer - Research | Mobile Advertising Insights | Scoop.it
One-third of digital media budgets will be allocated to cross-device campaigns this year, up from 24 percent last year and 19 percent in 2011, according to a new report from ValueClick Media and Greystripe.
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Mobile Gains Greater Share of Search, Display Spending

Mobile Gains Greater Share of Search, Display Spending | Mobile Advertising Insights | Scoop.it
eMarketer's latest forecast of US ad spending indicates that across search and display ad formats, ad dollars are shifting quickly to mobile channels.
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Video ad network Vungle raises $6.5 million in funding, reaches 2 billion video views - Inside Mobile Apps

Video ad network Vungle raises $6.5 million in funding, reaches 2 billion video views - Inside Mobile Apps | Mobile Advertising Insights | Scoop.it
Image via Vungle Video trailer advertising service Vungle has today announced a new company milestone, as its ad network has received over 2 billion video views since the company launched last year.
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App Annie Index - Market Q2 2013: Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013 - App Annie Blog

App Annie Index - Market Q2 2013: Google Play Exceeds iOS App Store in App Downloads by 10% in Q2 2013 - App Annie Blog | Mobile Advertising Insights | Scoop.it
Toren Ajk's insight:

iOS App Store generated 2.3x teh app revenue of Google Play

Google Play led the iOS App Store in one key measure, there still remained a wide gap in app monetization, as the iOS App Store generated 2.3x the app revenue of Google Play. - See more at: http://blog.appannie.com/app-annie-index-market-q2-2013/?utm_campaign=weekly-digest&utm_source=hs_email&utm_medium=email&utm_content=9829145&_hsenc=p2ANqtz-8Xzr6wv9mNfEwTcsDJkPTNsyucwdtUTozY-VyGSjnlFa95C-UshW2z0KlMEgHE56dBKvsh2brozajEBmoMgyNQJhbCpg&_hsmi=9829145#sthash.XnhJrPwt.dpufThough Google Play led the iOS App Store in one key measure, there still remained a wide gap in app monetization, as the iOS App Store generated 2.3x the app revenue of Google Play. - See more at: http://blog.appannie.com/app-annie-index-market-q2-2013/?utm_campaign=weekly-digest&utm_source=hs_email&utm_medium=email&utm_content=9829145&_hsenc=p2ANqtz-8Xzr6wv9mNfEwTcsDJkPTNsyucwdtUTozY-VyGSjnlFa95C-UshW2z0KlMEgHE56dBKvsh2brozajEBmoMgyNQJhbCpg&_hsmi=9829145#sthash.XnhJrPwt.dpufThough Google Play led the iOS App Store in one key measure, there still remained a wide gap in app monetization, as the iOS App Store generated 2.3x the app revenue of Google Play. - See more at: http://blog.appannie.com/app-annie-index-market-q2-2013/?utm_campaign=weekly-digest&utm_source=hs_email&utm_medium=email&utm_content=9829145&_hsenc=p2ANqtz-8Xzr6wv9mNfEwTcsDJkPTNsyucwdtUTozY-VyGSjnlFa95C-UshW2z0KlMEgHE56dBKvsh2brozajEBmoMgyNQJhbCpg&_hsmi=9829145#sthash.XnhJrPwt.dpuf
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MediaPost Publications Ads In The Form Of A Question: Qriously Wants To Put 'Horrific' Mobile Ad Experiences In Jeopardy 07/22/2013

MediaPost Publications Ads In The Form Of A Question: Qriously Wants To Put 'Horrific' Mobile Ad Experiences In Jeopardy 07/22/2013 | Mobile Advertising Insights | Scoop.it
Ads In The Form Of A Question: Qriously Wants To Put 'Horrific' Mobile Ad Experiences In Jeopardy - 07/22/2013
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Pocket Change bets that intent-based rewards are the key to mobile advertising

Pocket Change bets that intent-based rewards are the key to mobile advertising | Mobile Advertising Insights | Scoop.it
After beta testing a stealthy new mobile ad product for the last 90 days, Pocket Change CEO and co-founder Ari Mir is confident that he’s figured out a way to put the consumer experience first whil...
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Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study]

Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase [Study] | Mobile Advertising Insights | Scoop.it
Staying mobile is important to smartphone and tablet users, and findings released by Telmetrics and xAd show the gas and convenience store industry has a huge opportunity to capture mobile searchers nearby who are ready to purchase immediately.
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Twitter's retargeting tool may shift major direct response ad dollars to mobile - Mobile Marketer - Social Networks

As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
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The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms?
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IAB Reports Bright Future for Mobile Advertising But Challenges Remain

IAB Reports Bright Future for Mobile Advertising But Challenges Remain | Mobile Advertising Insights | Scoop.it
Mobile advertising is well on its way to being an automatic part of the marketing conversation for most companies. The evidence of how many
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Mobile Ad Budgets More than Double From 2011: IAB Study

Mobile Ad Budgets More than Double From 2011: IAB Study | Mobile Advertising Insights | Scoop.it
marketers are increasing their mobile ad budgets and closing the gap between mobile media consumption and mobile advertising spending.
Toren Ajk's insight:

The percentage of marketers spending more than $300,000 on mobile advertising more than quadrupled from two years ago

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Native Mobile Ads Trigger Strong Engagement and Click-Through Rates

Native Mobile Ads Trigger Strong Engagement and Click-Through Rates | Mobile Advertising Insights | Scoop.it
Native mobile ads are outperforming other mobile advertising formats and providing strong engagement rates, for both standard and social media rich ads....
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Mobile Expands Its Share of Worldwide Digital Ad Spend

Mobile Expands Its Share of Worldwide Digital Ad Spend | Mobile Advertising Insights | Scoop.it
North America leads the world in the percent of digital ad spend that goes to mobile formats, and mobile’s share is growing in all regions around the world, according to eMarketer estimates.
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By 2017, mobile will account for nearly four out of 10 global digital ad dollars
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Mobile Search Advertising Now Makes Up Over 22% of Paid Search Spend, Up 90% Since 2010 - Search Engine Journal

Mobile Search Advertising Now Makes Up Over 22% of Paid Search Spend, Up 90% Since 2010 - Search Engine Journal | Mobile Advertising Insights | Scoop.it
Mobile search advertising continues to increase, as a new report from eMarketer reports that a larger majority of companies' overall search ad spend is bei
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Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers in Q2

Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers in Q2 | Mobile Advertising Insights | Scoop.it
90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2, according to [download
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How Are Retail Advertisers Engaging Mobile Audiences?

How Are Retail Advertisers Engaging Mobile Audiences? | Mobile Advertising Insights | Scoop.it
Millennial Media has released [download page] the latest study in its "Mobile Intel" series, produced in partnership with comScore. As part of the study, Millennial Media
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Is real-time bidding growing at the expense of creativity in mobile? - Mobile Marketer - Advertising

Is real-time bidding growing at the expense of creativity in mobile? - Mobile Marketer - Advertising | Mobile Advertising Insights | Scoop.it
Real-time bidding continues to take on a bigger role in mobile advertising, accounting for a significant and growing portion of spend.
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Why mobile advertising needs specialists

Why mobile advertising needs specialists | Mobile Advertising Insights | Scoop.it
Desktop advertising has a neat, simple solution. Mobile advertising does not, but many very smart people in mobile advertising are trying to crack that problem. Bypassing their solutions simply bec...
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CHART OF THE DAY: Search Is Still The Main Source Of Mobile Ad Revenue

CHART OF THE DAY: Search Is Still The Main Source Of Mobile Ad Revenue | Mobile Advertising Insights | Scoop.it
53% globally.
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3 Strategies to Succeed in Today's Mobile Marketplace

3 Strategies to Succeed in Today's Mobile Marketplace | Mobile Advertising Insights | Scoop.it
Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace.
Toren Ajk's insight:

An internal adMarketplace study recently showed that tablets converted 93 percent as efficiently as desktops while smartphones were only 49 percent as efficient.

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