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Retargeting May Work, but Pretargeting May Work Better

Retargeting May Work, but Pretargeting May Work Better | Mobile Advertising | Scoop.it
The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing.

Via Don Dea
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Don Dea's curator insight, December 28, 2014 2:55 AM

"Retargeting is mobile's best kept secret. Our data shows that retargeting is not only cost-effective, but is key to maximizing the ROI of mobile marketing campaigns," he told CRM Buyer.

"For one mobile game company Fiksu worked with, retargeting resulted in a 112 percent increase in purchasers, returning (US)$4 for every $1 invested, Palli noted.

Plus, its use is expanding.

- See more at: http://www.ecommercetimes.com/story/Retargeting-May-Work-but-Pretargeting-May-Work-Better-81506.html#sthash.pNJw2YDW.dpuf

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Smartphones Drive Lift in Mobile Search Traffic - eMarketer

Smartphones Drive Lift in Mobile Search Traffic - eMarketer | Mobile Advertising | Scoop.it
Mobile increased its share of paid search clicks in North America to nearly 40% in Q4 2014, thanks to smartphones, which grew their portion of clicks to more than one-fifth as tablets remained flat.
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10 awesome mobile shopping apps in Indonesia (2015 edition)

10 awesome mobile shopping apps in Indonesia (2015 edition) | Mobile Advertising | Scoop.it
Here are ten interesting Indonesian ecommerce players that are excelling at mobile shopping.

Via Jakarta Web Developer
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Infographic: How Digital Is Changing Local Ad Spending

Infographic: How Digital Is Changing Local Ad Spending | Mobile Advertising | Scoop.it
Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads.
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CES 2015: Nearing constant connectivity, mobile shows us the way to behave - The Drum

CES 2015: Nearing constant connectivity, mobile shows us the way to behave - The Drum | Mobile Advertising | Scoop.it
Today, we live in a world where mobility has taken over, and CES showcased how constant connectivity will affect people. Given the...
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80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables

80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables | Mobile Advertising | Scoop.it
If people are looking to Apple and its new smartwatch to kickstart wider consumer interest in wearable computing gadgets, the maker of the iPhone will..

Via Faisal Omar
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Faisal Omar's curator insight, January 12, 2015 6:20 PM
some valuable statistics around smartphone usage across 32 markets. Users in the middle east and Africa are using phones to access the internet for up to 3 hours a day on average.
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5 Essential Free Analytics Tools for Social Media Marketers

5 Essential Free Analytics Tools for Social Media Marketers | Mobile Advertising | Scoop.it
There are tools that social media marketers use on a consistent basis and many of these differ. These are 5 must haves as far as tools go for social media marketers.

Via Kamal Bennani
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Top 10 Best Mobile SlideShare Presentations

Top 10 Best Mobile SlideShare Presentations | Mobile Advertising | Scoop.it
In today's post I share my Top 10 Best Mobile SlideShare Presentations
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Rescooped by Shweta Khare from I can explain it to you, but I can't understand it for you.
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Mobile Marketing: Location, Just-In-Time, And Simplicity

Mobile Marketing: Location, Just-In-Time, And Simplicity | Mobile Advertising | Scoop.it
Take a look at your Web site, but from your smartphone. See if your mobile site meets your customers' needs or if you need to build a new one in 2015.

Via Riaz Khan
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Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal

Google’s Top 3 Tech Trends For 2015, And What They Mean For Marketers - Search Engine Journal | Mobile Advertising | Scoop.it
Google released a list of the top 3 tech trends marketers should watch in 2015, which are predictions based on information about consumer intentions gather

Via Kamal Bennani
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Pamphyl Kapaya Pambi's curator insight, January 6, 2015 4:10 PM

Google's Top tech Trends, what does it mean to  digital marketers?

Hannah Kramer's curator insight, January 6, 2015 11:20 PM

Has your marketing gone mobile yet? http://attractionmarketing.realstew.com

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Six Ways Mobile Apps Brought Customers Back From the Dead This Holiday ... - Forbes

Six Ways Mobile Apps Brought Customers Back From the Dead This Holiday ... - Forbes | Mobile Advertising | Scoop.it
The verdict is in: mobile devices won this holiday season.
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Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops | Mobile Advertising | Scoop.it
2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refi...
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7 Challenges Facing Google With The Rise Of Native Mobile Advertising

7 Challenges Facing Google With The Rise Of Native Mobile Advertising | Mobile Advertising | Scoop.it
Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile?
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Why Mobile Is Increasingly Important To Business - #infographic

Why Mobile Is Increasingly Important To Business - #infographic | Mobile Advertising | Scoop.it
There are a number of factors that now make mobile marketing an essential weapon in your overall marketing arsenal.

Via Jeff Domansky
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Jeff Domansky's curator insight, May 19, 2015 10:07 AM

Why mobile marketing is an essential weapon in your overall marketing arsenal.

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Google Starts Testing Mobile App Ads In The Google Play Store

Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly..
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A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results

A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results | Mobile Advertising | Scoop.it
One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.

Via Kamal Bennani
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Nedko Aldev's curator insight, February 14, 2015 1:10 PM

add your insight...

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Twitter CEO Costolo on mobile video, future of advertising on the service (Video) - Pittsburgh Business Times

Twitter CEO Costolo on mobile video, future of advertising on the service (Video) - Pittsburgh Business Times | Mobile Advertising | Scoop.it
Beyond trying to be smarter about its advertising, Twitter appears set to ramp up the volume, too. PLUS: The true aim of Google's robot dogs, top business headlines, and notable upcoming earnings reports.
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5 Ways Big Data Will Change Sales and Marketing in 2015

5 Ways Big Data Will Change Sales and Marketing in 2015 | Mobile Advertising | Scoop.it
The ever-increasing quantity of data generates enormous challenges, but also generates significant business opportunities for sales and marketing professionals of small and midsize companies.
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How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic]

How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic] | Mobile Advertising | Scoop.it
Customer Behavior - Women click around more on e-commerce sites, left-handed shoppers are slower, and older consumers tend to view fewer pages, according to a recent report from Content Square.

Via Kamal Bennani
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The Most Important Elements of an Email Campaign

The Most Important Elements of an Email Campaign | Mobile Advertising | Scoop.it
Email Marketing - Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.

Via Kamal Bennani
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15 mobile trends to watch in 2015

15 mobile trends to watch in 2015 | Mobile Advertising | Scoop.it
We asked experts in the mobile tech world to weigh in.

Via TROUVE LIONEL
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Flurry report: Shopping and productivity dominate mobile app growth in 2014 - ZDNet

Flurry report: Shopping and productivity dominate mobile app growth in 2014 - ZDNet | Mobile Advertising | Scoop.it
As mobile becomes more ubiquitous, people are discovering their devices can be used for more than gaming and entertainment.
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96pc of consumers will search for mobile coupons in 2015: report - Mobile Commerce Daily - Research

96pc of consumers will search for mobile coupons in 2015: report - Mobile Commerce Daily - Research | Mobile Advertising | Scoop.it
96pc of consumers will search for mobile coupons in 2015: report http://t.co/9wBPpkYHc8
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What Marketing Approach Will Be Critical to Master in 2015

What Marketing Approach Will Be Critical to Master in 2015 | Mobile Advertising | Scoop.it
Experts recommend where marketers should focus their learning next yeareverything from mobile to predictive analytics to integration to partnerships.
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Goodbye, Mobile and E-commerce; Hello, Data and Context

Goodbye, Mobile and E-commerce; Hello, Data and Context | Mobile Advertising | Scoop.it
It wasn’t all that long ago that every marketer in the world was focused on establishing the strongest possible e-commerce presence.
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