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Pandora Reports Q3 Revenue of $180.4 Million. Mobile Soars. - Radio Ink

Pandora Reports Q3 Revenue of $180.4 Million. Mobile Soars. - Radio Ink | mobile advertising | Scoop.it
Pandora Reports Q3 Revenue of $180.4 Million. Mobile Soars.
Radio Ink
The $180.4 million in revenue is up from $120 million a year ago. Mobile revenue for Pandora in the quarter was $105 million, a 58% increase.
Peter Clough's insight:

Pandora is now averaging over $1 million a day in revenue.  And they are far away from maximizing the value of their growing audience.  Just wait until more cars have pre installed, voice controlled Internet radio. 

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WPP Plc to Buy Bottle Rocket - Zacks.com

WPP Plc to Buy Bottle Rocket - Zacks.com | mobile advertising | Scoop.it
Dallas Morning News WPP Plc to Buy Bottle Rocket Zacks.com Advertising and marketing services major WPP plc (WPPGY - Analyst Report), recently announced the signing of a deal to acquire Bottle Rocket, a full-service mobile solution provider in the...
Peter Clough's insight:

Congratulations to Mobile solutions provider and high quality App Creators, Bottle Rocket on the sale to WPP. Take the money and.... slowly sneak out the side door...

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Real-Time Bidding Spending to Quadruple This Year - eMarketer

Real-Time Bidding Spending to Quadruple This Year - eMarketer | mobile advertising | Scoop.it
Dramatic growth in spending, but from a still-small base.

Via Robert Dempsey
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Peter Clough's curator insight, January 14, 2013 5:49 PM

mobile porogrammatic is growing even faster

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Latest Study Finds iPad and iPhone Dominate Mobile Advertising Marketplace - PadGadget

PadGadget Latest Study Finds iPad and iPhone Dominate Mobile Advertising Marketplace PadGadget I've seen a lot of media lately focusing on Apple losing ground in the mobile market but then things are put into perspective about what Apple is doing...
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320% rise in number of youths accessing entertainment, lifestyle website via ... - BizReport

320% rise in number of youths accessing entertainment, lifestyle website via ...
Peter Clough's insight:

Dont look for this trend to slow down anytime soon. Are your web sites ready for mobile visitors?

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Can Millennial Media Challenge Facebook and Google? - Motley Fool

Can Millennial Media Challenge Facebook and Google?
Peter Clough's insight:

THe largest Mobile ad network got bigger this Quarter wiuth the acquisition of JumpTap. Will revenue and earning be a pleasant surprise for investors?

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Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ... - TechCrunch

Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ... - TechCrunch | mobile advertising | Scoop.it
Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ...
TechCrunch
With the release of the Analytics SDK, the A/B testing service supports all Android (not just Fire OS) and iOS devices, including iPhone and iPad.
Peter Clough's insight:

Once again, Amazon leads the way.

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Target offers $200 trade-in on any undamaged iPad - Minneapolis Star Tribune

Target offers $200 trade-in on any undamaged iPad - Minneapolis Star Tribune | mobile advertising | Scoop.it
Minneapolis Star Tribune
Target offers $200 trade-in on any undamaged iPad
Minneapolis Star Tribune
The offer was disclosed on the Minneapolis-based retailer's website and in advertising circulars this week.
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