Made for Mobile MobileMarketing Magazine While programmatic has grown steadily in importance for online advertising over the past five years, the speed with which the advertising community has adopted mobile is little short of astonishing.
Jason Wong is a Principal Research Analyst in the Mobile and Client Computing group, focusing on enterprise mobility and covering mobile application development, mobile application management and mobile strategies.
Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide a reliable and consistent mobile experience.
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