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Book excerpt: The Mobile Mind Shift - Mobile Marketer - Columns

Book excerpt: The Mobile Mind Shift - Mobile Marketer - Columns | Mobile Ad Tech | Scoop.it
By Ted Schadler, Josh Bernoff and Julie AskMobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.
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"The mobile mind shift is the expectation that I can get what I want in my immediate context and moments of need." Mostly focuses on mobile apps but should also consider every aspect of the mobile experience

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The Market's Hammering Ad Tech Again, So Big Private Shops Go Back To The Well

The Market's Hammering Ad Tech Again, So Big Private Shops Go Back To The Well | Mobile Ad Tech | Scoop.it
Wall Street and ad tech are awkward bedfellows. Some companies have gone out on the market in recent months to success, but for each of those there's a dud. And when investors get anxious, even the healthiest are dragged down. So among a whole tier of later stage, large private [...]
Uplette's insight:

Some good insights on problems associated with ad tech companies going public. Private ad tech companies might be the strongest in the industry.

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Mobile ad tech’s dirty secret: Real-time bidding isn't all it's cracked up to be

Mobile ad tech’s dirty secret: Real-time bidding isn't all it's cracked up to be | Mobile Ad Tech | Scoop.it
Why mobile advertisers have it all wrong.
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Better Creative, Analytics and Reporting Needed to Improve Mobile Ad Effectiveness

Better Creative, Analytics and Reporting Needed to Improve Mobile Ad Effectiveness | Mobile Ad Tech | Scoop.it
Taking multiple factors into consideration, marketers consulted for a new eMarketer report gave mobile display ads a B-minus for effectiveness. Scores indicated that further progress was needed in creative development, measurement and analytics, and results reporting.
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Confirmed: Facebook is building an ad network

Confirmed: Facebook is building an ad network | Mobile Ad Tech | Scoop.it
Facebook chief operating officer Sheryl Sandberg today confirmed reports that the social-networking company is building a mobile ad network for developers. During Facebook's Q1 2014 earnings call, ...
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McDonald's Pick n Play - YouTube

Music - Michelle Plays Ping Pong (Vicarious Bliss Remix) by Daisy Daisy Download it now on iTunes http://goo.gl/KmQd7 Written by M.Goldie / J.Trunk Released ...
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Cool mobile ad campaign

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To find focus in a ballooning mobile-ad market, industry leaders turn to data

To find focus in a ballooning mobile-ad market, industry leaders turn to data | Mobile Ad Tech | Scoop.it
VentureBeat's Mobile Summit 2014 revealed the biggest issues in mobile advertising for 2014.
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Summary of Mobile Summit 2014

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Emperor of the Glassholes Finally Feels Shame

Emperor of the Glassholes Finally Feels Shame | Mobile Ad Tech | Scoop.it
Google Glass is a $1,500 toy predicated on the absence of self-awareness--and so it's no surprise its early power users have been men like Robert Scoble, a roof-raising mascot of privacy antagonism. But now, even the man who once boasted of wearing his face computer in the shower is jumping ship.
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Scoble says Google Glass a PR nightmare... wearable tech needs empathy

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DISPLAY - DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

DSPs, DMPs, RTB and more ... the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find...
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The ad tech threat agencies need to take seriously - Digiday

The ad tech threat agencies need to take seriously - Digiday | Mobile Ad Tech | Scoop.it
Agencies better control ad tech before it controls them.

Via Thomas Faltin
Uplette's insight:

"Whether we are looking at cross-channel attribution, econometric modeling or online and offline synchronization of media spend, we can make activity work so much harder in that context — and tie it back to the advertiser’s own data whether on or offline. A third party, or siloed business, simply cannot do the same." Agree that DSPs may not be able to capture the whole picture (who your audience is and what they are converting on), but this isn't necessarily true for third-party providers that integrate with existing systems.

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Personalized Targeting Key to Winning Mobile Consumers [Study]

Personalized Targeting Key to Winning Mobile Consumers [Study] | Mobile Ad Tech | Scoop.it
Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads.
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Why advertisers need to treat each mobile consumer as unique - getting their attention is the toughest part

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MediaPost Publications The Reality Of RTB & Today's Mobile Ad Tech Landscape 04/24/2014

The Reality Of RTB & Today's Mobile Ad Tech Landscape - 04/24/2014
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Joining up online and offline data: seven predictions for the next six months

Joining up online and offline data: seven predictions for the next six months | Mobile Ad Tech | Scoop.it
A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.
Uplette's insight:

"Data integration is increasingly important to a multichannel marketing strategy, yet 34% do not integrate their data at all, and 14% do not have a business intelligence strategy."

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David Einhorn Just Cried Bubble And Let Slip The Shorts Of War | TechCrunch

David Einhorn Just Cried Bubble And Let Slip The Shorts Of War | TechCrunch | Mobile Ad Tech | Scoop.it
David Einhorn, a hedge fund manager worth north of a billion dollars, isn't bullish on technology stocks. In a letter to his investors sent today, Einhorn..
Uplette's insight:

Why: The rejection of conventional valuation methods; Short-sellers forced to cover due to intolerable mark-to-market losses; and Huge first day IPO pops for companies that have done little more than use the right buzzwords and attract the right venture capital.

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Blue Kai and Tapad Announce Partnership

Uplette's insight:

"Increased scale in mobile – Even without an action taken on mobile, BlueKai can determine interest in a product based on behaviors on a desktop; Dynamic creative – When an action is taken on one screen, marketers can now follow up on another related device; Media efficiency (better understanding of campaign performance)"

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