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Hard Rock boosts geotargeting with behavioral data to reach vacationers - Mobile Marketer - Advertising

Hard Rock boosts geotargeting with behavioral data to reach vacationers - Mobile Marketer - Advertising | Mobile 2 Store | Scoop.it
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Locally developed app targets ads, discounts | CPBJ

Locally developed app targets ads, discounts | CPBJ | Mobile 2 Store | Scoop.it
The search for the next great thing in technology could be considered futile since innovations are almost outdated by the time they arrive.
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Le search et les push notifications parmi les priorités d’investissement des entreprises françaises en marketing mobile en 2015, selon une étude d’Harris Interactive pour Azetone - Offremedia

Le search et les push notifications parmi les priorités d’investissement des entreprises françaises en marketing mobile en 2015, selon une étude d’Harris Interactive pour Azetone - Offremedia | Mobile 2 Store | Scoop.it
En 2015, les entreprises vont continuer d’investir dans le mobile avec des budgets en hausse pour 69% d’entre elles (vs 64% en 2014), selon le second volet de l’étude Harris Interactive pour Azetone, en collaboration avec HP (voir archive). Les principales actions de marketing mobile seront associées aux formats publicitaires puisque 50% des entreprises prévoient d'investir dans le search (+18pts vs 2014) et 36% dans le display. Elles concerneront également les campagnes de push notifications (43%), en progression de +20pts vs 2014, ou de SMS (30%).
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Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs | Mobile 2 Store | Scoop.it
Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.
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New features for Local Awareness adverts on Facebook

New features for Local Awareness adverts on Facebook | Mobile 2 Store | Scoop.it
Local Awareness adverts are now easier to use than ever, featuring a "Call Now" button and the ability to create an advert directly from your Page. Learn how Facebook can help you to promote your local shop and bring awareness to your business.
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FACEBOOK LANCE EN FRANCE SA SOLUTION DE PUBLICITÉ GÉOLOCALISÉE

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Location, location, location! How to Put User Geography Into Play for Your Mobile App

Location, location, location! How to Put User Geography Into Play for Your Mobile App | Mobile 2 Store | Scoop.it
From iBeacons to geo-fencing - here's how you can engage your users based on location.
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Location is the cookie
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RetailMeNot app maps nearby deals for more relevant savings - Mobile Commerce Daily - Applications

RetailMeNot app maps nearby deals for more relevant savings - Mobile Commerce Daily - Applications | Mobile 2 Store | Scoop.it
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CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies

CPG Brands Moving To Location-Based Advertising, Supporting Retail Strategies | Mobile 2 Store | Scoop.it
Consumer packaged goods companies continue to shift budgets to mobile to increase retail store traffic and influence consumers as they traverse from search to Web sites. A report scheduled for release
this week estimates a 219% increase in CPG-related mobile spending from 2012 to the middle of 2014, supported by location-based advertising, which has become an important tool.
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Urban Outfitters Tries Pinging Your Phone in the Fitting Room

Urban Outfitters Tries Pinging Your Phone in the Fitting Room | Mobile 2 Store | Scoop.it
Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile marketing.
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Amaury Médias & Groupe Fullsix même combat autour du iBeacon ! - servicesmobiles.fr

Amaury Médias & Groupe Fullsix même combat autour du iBeacon ! - servicesmobiles.fr | Mobile 2 Store | Scoop.it
Amaury Médias s’associe au Groupe Fullsix pour permettre aux annonceurs d’adresser des messages ultra géo-localisés aux 3 millions de mobinautes équipés de l’application L’Équipe.fr. Sur la base du système iBeacon et d’une technologie développée par FullSIX, L’Équipe.fr va permettre aux marques d’envoyer directement un push sur les smartphones des consommateurs à proximité du point de vente. Cette offre répond à la problématique des annonceurs souhaitant étendre la portée de leur message ou ne possédant pas encore leur propre parc d'application mobile et cherchant à communiquer sur le terrain auprès de leurs clients et prospects. Les données dans vos App On se rappellera que pour la collecte, la CNIL regardera si les mentions d'information sont claires et compréhensibles et si elles portent sur : - Le type de données collectées (localisation, contacts, identifiant de l’appareil, etc.), - La raison pour laquelle ces données sont collectées, - L’éventuelle transmission des données à des tiers, - La possibilité de s’opposer à la collecte et à la transmission des données.
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Etats-Unis : Quand Titan rate totalement son déploiement de beacons à New-York - Ooh-tv

Etats-Unis : Quand Titan rate totalement son déploiement de beacons à New-York - Ooh-tv | Mobile 2 Store | Scoop.it
La société d’affichage Titan a déployé ces derniers jours près de 500 beacons dans les cabines téléphoniques de New-York (cabines dont elle a la concession
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Which Mobile Location Ads Are the Most Accurate? - eMarketer

Which Mobile Location Ads Are the Most Accurate? - eMarketer | Mobile 2 Store | Scoop.it
Hyperlocal campaigns account for nearly half of accurate mobile location-based ad impressions in the US, according to recent data. The majority of mobile device users say they like ads that have geographically relevant info, and as a result, mobile location-based ad and marketing spending is set to skyrocket in the coming years.
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Hidden 'Indoor Survey' App Created by Apple Discovered on App Store

Hidden 'Indoor Survey' App Created by Apple Discovered on App Store | Mobile 2 Store | Scoop.it
Direct Link
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Apple Acquires Mapping Visualization Startup Mapsense

Apple Acquires Mapping Visualization Startup Mapsense | Mobile 2 Store | Scoop.it
Apple has purchased mapping startup Mapsense, reports Re/code. Mapsense is a San Francisco-based startup that's able to sort through massive...
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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey | Mobile 2 Store | Scoop.it
n stores, 82% of smartphone users turn to their devices to help them make a product decision
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In stores, 82% of smartphone users turn to their devices to help them make a product decision

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Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency - Mobile Commerce Daily - Software and technology

Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency - Mobile Commerce Daily - Software and technology | Mobile 2 Store | Scoop.it
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L'UriBeacon de Google, plus révolutionnaire que l'iBeacon ?

L'UriBeacon de Google, plus révolutionnaire que l'iBeacon ? | Mobile 2 Store | Scoop.it
Comment l'UriBeacon de Google pourrait bien aller plus loin que l'iBeacon
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RetailMeNot app maps nearby deals for more relevant savings - Mobile Commerce Daily - Applications

RetailMeNot app maps nearby deals for more relevant savings - Mobile Commerce Daily - Applications | Mobile 2 Store | Scoop.it
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Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support

Office Depot markets to Shazam users in-store via sound system - Mobile Commerce Daily - Multichannel retail support | Mobile 2 Store | Scoop.it
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Apple Pay Doubled Mobile Wallet Transactions at Walgreens, Accounted for 50% of Tap-to-Pay Purchases at McDonald's

Apple Pay Doubled Mobile Wallet Transactions at Walgreens, Accounted for 50% of Tap-to-Pay Purchases at McDonald's | Mobile 2 Store | Scoop.it
Apple Pay has been available in quite a few retail stores since its release more than three weeks ago on October 20, but thus far there's been...
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American Eagle Outfitters lures customers into fitting rooms with help of beacons

American Eagle Outfitters lures customers into fitting rooms with help of beacons | Mobile 2 Store | Scoop.it
With a well-timed text message, American Eagle Outfitters doubled the odds of trying on clothes.
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The Mobile Payment Industry Is About To Explode, With Apple Leading The Way

The Mobile Payment Industry Is About To Explode, With Apple Leading The Way | Mobile 2 Store | Scoop.it
The mobile payments space has fundamentally changed. ;
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Mobile Affects Purchases Way Before the Store - eMarketer

Mobile Affects Purchases Way Before the Store - eMarketer | Mobile 2 Store | Scoop.it
Mobile has established itself early in the path to purchase. More than 80% of mobile users turn to such devices to research retail items prior to a shopping trip, and research can start up to 45 days in advance of buying. As a result of these habits, mobile users are most likely to engage with retail ads before stepping foot in a brick-and-mortar establishment, with those including information about discounts and sales the most popular.
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Apple's iBeacons Are Going To Transform Much More Than Advertising

Apple's iBeacons Are Going To Transform Much More Than Advertising | Mobile 2 Store | Scoop.it
Startups are betting that Apple's micro-location technology can improve everything from dating to your pet collar.
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