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Mob Strat
Mobile and Tablet Strategy
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JEFF JARVIS: The Google-Motorola Deal Is A Tragic By-Product Of Our Screwed-Up Patent System

JEFF JARVIS: The Google-Motorola Deal Is A Tragic By-Product Of Our Screwed-Up Patent System | Mob Strat | Scoop.it

"Google wins because, as I’ve been saying, the real war here is over signal generation: Google, Facebook, and to an extent Apple and telcos and others want us to generate signals about ourselves — who we are, where we are, what we want, who we know, what we’re looking for, where we’re going — so they can better target their content, services, and advertising. Mobile is a great signal generator.
But I’ve also been saying that mobile will become a meaningless word as we become connected everywhere, all the time. Who’s to say or care whether we’re connected with a phone as we walk, through our car, on our couch via the TV, in the kitchen via the iFridge, or at the desk (remember that?). Mobile=local=me."

[Signal Generation is a useful concept. Less sure about mobile being meaningless, but he may be right, I guess. But we'll always need some word to describe the 'personal' stuff we travel with - we share fridges, for instance.

FYI - this is, inevitably, about GOOG and Motorola.]

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Retail Evolution | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Retail Evolution | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Mob Strat | Scoop.it
In just the past week, I’ve had several conversations about the future of retail – and how drastically shopping as we’ve known it is going to ch...

[Interestingish but blah blah blah - then this sentence:

"Viewers can now “Shazam” their ads"

I think when a product becomes a verb/eponym then something always comes next. Shazamming something works way better than blah blah QR code AR blah blah.]

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iBuildApp :: Create Free iPhone App Using Online Interface Builder| Android, iPad

iBuildApp :: Create Free iPhone App Using Online Interface Builder| Android, iPad | Mob Strat | Scoop.it
iPhone iBuildapp, Create your own iPhone/iPad App, iPhone Flash Builder, iphone app builder, make your own iphone apps, free iphone app builder, iPhone interface builder, make your own iphone and iPad app, design iphone iPad app, iphone app creator,...

[Just tested this—and it is remarkably easy. Like, really easy. Link this to a QR code and you could knock up something real quick for your retail experience or other location.

 

Interesting.]

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Baked In: How BenchPrep Is Turning e-Textbooks Into Virtual Study Groups | Fast Company

Baked In: How BenchPrep Is Turning e-Textbooks Into Virtual Study Groups | Fast Company | Mob Strat | Scoop.it
"Remember studying for the GMATs? Or AP Biology? Or even English 101 your freshman year? How about poring through those old textbooks and every now and then wishing you had a buddy close by you could ask for help on the parts that befuddled you?
BenchPrep is making that happen. The Chicago-based startup, backed by Lightbank (whose founders bankrolled Groupon), has been digitizing test prep materials for the last two years. But it’s not just making your SAT or MCAT textbooks more portable. It’s also adding social features that act as a real-time virtual study groups to get you the help you need when you need it."
[Boring stuff. But probably important - even if it is merely taking the stuff that some people have been doing on Social Networks for donkeys and then 'baking it in' to a purpose-built app.]
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Autonomy sees 1m augmented reality installs 'in weeks'

Autonomy sees 1m augmented reality installs 'in weeks' | Mob Strat | Scoop.it
Aurasma, the UK information management providers AR client, enjoys strong launch as company reports 16% revenue hike..

"Aurasma, which was launched in May of this year, is a mobile application that uses a smartphone's camera to recognise branded imagery, such as a newspaper logo or film poster. It allows companies to supply additional marketing materials when the user points their phone at this imagery.."
[Still in 'pre-revenue' period which means that this may be trailblazing or dud. Still, 1m is a lot of curiosity - wondering what will happen to QR codes.]
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Why Mobile UX is More Than “Users On-The-Go” | UX Magazine

Why Mobile UX is More Than “Users On-The-Go” | UX Magazine | Mob Strat | Scoop.it
"It makes sense to imagine that mobile users are busy, checking their phones when they have a spare minute, and that everything they do during their journeys will therefore be about quick wins and easy finds.
Yet have we not all, at some point, used our phone at home to browse the Web much like we would on a laptop? And with the evolution of mobile websites and apps creating far more practical and usable functions on the phone, is it beyond the realms of possibility that we might actually prefer to use our phone to perform a task or fulfil a need?"
[Very true. And, unless websites move to more of an App model (as opposed to a page-browsing model) then this is likely to become more true. cf http://contentini.com/web-content-strategy-sites-vs-apps/]
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Picking A Mobile Support Strategy For Your Website - Smashing Magazine

Picking A Mobile Support Strategy For Your Website - Smashing Magazine | Mob Strat | Scoop.it
The number of people browsing the Web from a mobile device has more than tripled since 2009, and it is sure to continue growing, with browser platforms such as iOS and..

[The image makes sense. Although, if it was me, I'd probably turn it upside down.]
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The State of Mobile Apps | Nielsen Wire

The State of Mobile Apps | Nielsen Wire | Mob Strat | Scoop.it
Smartphone adoption and use of mobile applications is rapidly increasing… what are the most popular apps and who is driving the growth?
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» Google+’s Antisocial Mobile Strategy

» Google+’s Antisocial Mobile Strategy | Mob Strat | Scoop.it
[Interesting to note that the iPhone 'conventions' are still not 'obvious' to me in the same way the web ones are. And that Google haven't bothered to even try following them.
Basically, more on the 'Google doesn't get Social' theme - and may be right, in this instance.]
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leveraging mobile to market in the moment

leveraging mobile to market in the moment | Mob Strat | Scoop.it

"Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment. The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium."
"The variables associated with a successful mobile marketing campaign are the immediacy, mapping, interaction, and collective aspects."
[It's marketing stuff, so what can I say? But Immediacy, Mapping, Interaction and Collective makes a lot of sense to me, to be honest. And I like the idea of Mobile In The Moment as an idea. Anyhoo, gestalty signals and all that.]

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Smashing the Cubicles - Technology Review

Smashing the Cubicles - Technology Review | Mob Strat | Scoop.it
By sketching future spaces around tablets, smart phones, and social technologies, companies can operate with far fewer desks.

There are no PCs at the desks, because the employees who use the space use mobile technologies, including the Cius tablet, which Cisco recently began selling to businesses. Rick Hutley, a Cisco vice president, chooses his desk according to which colleagues are present and what's on the day's agenda. Then he docks his Cius to a port on the desk that includes a phone handset. The tablet handles voice and video calls whether it's docked or mobile, and it can be used to share documents at meetings.

[I haven't seen many people talking about how Mobile will impact INSIDE the office, but maybe I've not been watching hard enough. Anyway, this seems like something to watch—I've worked in enough buildings where the de facto meeting room became the local Starbucks simply because it was a more pleasant place to hang out to know there's untapped demand here...]

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Ofcom | A nation addicted to smartphones

Ofcom | A nation addicted to smartphones | Mob Strat | Scoop.it
"New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom"
[Important background stuff.]
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10 Major Mobile Learning Trends to Watch For | MindShift

10 Major Mobile Learning Trends to Watch For | MindShift | Mob Strat | Scoop.it
[eg 'bring your own device classrooms'. Some interesting, some obvious - nice reference.]
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Kiip’s Novel Take on Mobile Gaming Advertising: Rewards When Players Hit Achievements

Kiip’s Novel Take on Mobile Gaming Advertising: Rewards When Players Hit Achievements | Mob Strat | Scoop.it
"But Kiip’s take is very novel indeed. The San Francisco based mobile advertising network gives gamers real-world rewards when they hit certain achievements in a game. Companies like group deals startup Homerun.com can offer free goods from local businesses while Sephora can give make-up samples to gamers when they level up."
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How the Mobile App Internet is Mobilizing Your Collaboration Strategy

How the Mobile App Internet is Mobilizing Your Collaboration Strategy | Mob Strat | Scoop.it
In our ever-changing, technology-evolving world, there are a few constants. People need to work and collaborate and want to do it as conveniently as possible.

"Work is something you do, not where you go: 41% of the information workforce is highly mobile and it’s still growing.
Personal devices become professional tools: Nearly half the smartphones and 70% of the iPads used for work are purchased by employees.
Mobile apps are worthwhile investments: New mobile apps and services are not just well-funded, affordable and easy to use — they also help us become more productive and connected.
What Does it Mean?
A mobile app Internet isn’t just another web 2.0 word that the enterprise will have to integrate into its vocabulary. Rather, it’s a mindset they must adopt to mobilize the collaboration tools designed to keep employees connected while achieving low latency on a wireless network.
Forrester predicts that eight applications will emerge at the top of many companies' mobile collaboration must-have list.
Email and calendars
Document-based collaboration
Web conferencing
Activity streams
Presence and chat
Social collaboration
Expertise location
Video conferencing"
[Maybe. This is a summary from one of those $500 Forrester research reports. Hypey much?]
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» Mobile Seen as ‘Better Platform’ for Used Goods

» Mobile Seen as ‘Better Platform’ for Used Goods | Mob Strat | Scoop.it
"EggDrop, which is now operating in the U.S. and U.K., has been set up as a falling price auction. Items are put up for a set price, and shows to users within an 80 mile radius so they can be personally picked up, rather than shipped. If an item doesn’t sell, the price automatically drops at a certain point. And then again, and again, until it does sell (hence “EggDrop.”) Buyers can see who is interested in an item, and can play chicken until someone actually pays the price.
“There is definitely a games mechanism here,” says Zheng, who notes that he envisions the service appealing to both “busy pros” and “garage sale” frequenters. “People are interrupt-driven,” he says."
[Dutch auctions are, no doubt, very fun. I have no idea what 'People are interrupt-driven' means. Anyway, key idea here is that mobile has a 'limited form factor' which makes stuff like eBay or Craigslist pretty much unworkable. Hence, gamelike shopping experiences. Huh.]
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Tablets Give E-Commerce a Real-World Feel

Tablets Give E-Commerce a Real-World Feel | Mob Strat | Scoop.it
Shoppers prefer shopping on tablets to shopping on their phones and even on computers, according to a new report by Forrester Research

"For retailers, these types of features give them a chance to show off their products instead of competing solely on price with dozens of other retailers accessible with a Google search and a click. For shoppers, 80 percent of whom use their tablets in the living room, they make online shopping a leisurely experience in a way it hasn’t been since e-commerce came along.
“The element of discovery is missing online, because most people go to Google, and Google isn’t about discovering something online, it’s about typing something into a search box,” Ms. Mulpuru said. “This is much closer to the actual physical browsing experience.”"
[Interesting - tablets have a greater physicality to them?]
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