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How Are Smartphone and PC Internet Users Different? - eMarketer

How Are Smartphone and PC Internet Users Different? - eMarketer | wearable and moving marketing | Scoop.it
As internet-enabled devices proliferate, the way consumers use their devices to access the web diverges, especially on smartphones vs. PCs.
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SoLoMo: Time to Get Social, Think Local, and Spend Mobile

SoLoMo: Time to Get Social, Think Local, and Spend Mobile | wearable and moving marketing | Scoop.it
To compete in today's SoLoMo environment, businesses need an integrated approach; they need to get social, think local, and spend mobile.
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Can touch this: Two fun new haptic interfaces spotted at CES Unveiled

Can touch this: Two fun new haptic interfaces spotted at CES Unveiled | wearable and moving marketing | Scoop.it
Everyone can brag about big screens at CES, but 3M went one step further: It showed off a 84" multitouch display. Much smaller, but just as neat is Spehro, the Bluetooth-connected ball that can be used in more ways than you may think.
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UNICEF Speak Up for Children mobile marketing ups brand awareness | brand-e

UNICEF Speak Up for Children mobile marketing ups brand awareness | brand-e | wearable and moving marketing | Scoop.it
Mobile marketing campaign Speak Up for Children for UNICEF UK, from Ogilvy & Mather, significantly increased brand awareness and support says Millward Brown
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The Big Data Behind a Big Keynote | CEA Digital Dialogue

The Big Data Behind a Big Keynote | CEA Digital Dialogue | wearable and moving marketing | Scoop.it
But calling a CES keynote a “speech” is a bit like calling the Super Bowl a casual football game.
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The VIP Fridge Magnet

This summer, when your hunger is ravishing, but your fridge is empty, there is one device that can change your destiny. Some people call it a 'pizza emergenc...
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We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today

We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today | wearable and moving marketing | Scoop.it
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Study says color and shape linked to Rx adherence

A study on the effect that a medications color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that dont conform to doctors orders...
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Using Social Media to Enhance Situational Awareness

Using Social Media to Enhance Situational Awareness | wearable and moving marketing | Scoop.it
Listening to relevant posts from the public on social media platforms helps governments drive action and respond to emergencies. (Local governments check in to social media to monitor chatter in health and natural crisises, share info, like results.
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Inside Facebook's 470 Million Mobile App Users (FB)

Inside Facebook's 470 Million Mobile App Users (FB) | wearable and moving marketing | Scoop.it
Benedict Evans, an independent technology analyst based in London, has put together statistics on Facebook's mobile usage, giving a picture of which platforms matter most for the social network.
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Six gadget trends to look for at CES

Six gadget trends to look for at CES | wearable and moving marketing | Scoop.it
Smartphones are inching closer to becoming a remote control for your life at next week's 2013 Consumer Electronics Show in Las Vegas.
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What the Google SEO Guide Doesn’t Tell You

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO.
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YouTube adds AirPlay-like functionality to additional devices

YouTube adds AirPlay-like functionality to additional devices | wearable and moving marketing | Scoop.it
YouTube is making it easier to beam content from mobile phones and tablets to TVs: The Google-owned video service announced Thursday that it is bringing its AirPlay-like remote playback functionality, which it introduced for Google TVs in November,...
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Do Facebook Ads Work? [Infographic] | Social Media Today

Do Facebook Ads Work? [Infographic] | Social Media Today | wearable and moving marketing | Scoop.it
Google Ads vs Facebook ads infographic
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Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM

Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM | wearable and moving marketing | Scoop.it
Cars are getting smarter and more connected, but there still seems to be a small variety of app icons sitting on the dash — usually Pandora radio, in-car navigation and not much more.
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comScore: Three Quarters of Mobile Subscribers Now Text | Mobile Marketing Watch

comScore: Three Quarters of Mobile Subscribers Now Text | Mobile Marketing Watch | wearable and moving marketing | Scoop.it
With each passing quarter, text messaging becomes an even bigger part of the typical mobile consumer's daily life. In fact, according to the latest industry
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Slowly but surely, cellphones are changing lives

Slowly but surely, cellphones are changing lives | wearable and moving marketing | Scoop.it
It will take a decade to get certain applications into a lot of places, but the momentum will build and we will learn as we go, writes Bill Gates
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Facebook Messenger Now Allows You to Send Voice Messages

Facebook Messenger Now Allows You to Send Voice Messages | wearable and moving marketing | Scoop.it
Source: http://gizmodo.com/5972906/facebook-messenger-now-allows-you-to-send-voice-messages The Facebook Messanger application is getting an update for Android and iOS so that users can now send voice messages up to one-minute long to their friends.
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Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter

Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter | wearable and moving marketing | Scoop.it
It seems impossible to be up-to-date on all the social channels.
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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic]

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | wearable and moving marketing | Scoop.it
Featuring an infographic from DKNewMedia with data culled from Forrester, saying that 32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.
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Growth in devices, online video to drive media this year, buyers say

Growth in devices, online video to drive media this year, buyers say | wearable and moving marketing | Scoop.it
What changes in marketing or audience viewing habits might impact pharmas media investment this year Media buyers weigh in on the hot channel trends.
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Worldwide, More Money Goes Mobile - eMarketer

Worldwide, More Money Goes Mobile - eMarketer | wearable and moving marketing | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
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Marketers Singing 'SoLoMo' Social Media Tune

Marketers Singing 'SoLoMo' Social Media Tune | wearable and moving marketing | Scoop.it
SoLoMo is the integration of social media, local merchants using location-aware technology and mobile device usage
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5 Easy Ways to Drive Traffic to Your Healthcare Website

5 Easy Ways to Drive Traffic to Your Healthcare Website | wearable and moving marketing | Scoop.it
If one of your medical practices goals for 2013 is to drive more traffic to your website or blog, then you’re in luck.  Web traffic can come in a wide
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