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Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR

Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR | wearable and moving marketing | Scoop.it
A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
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Alice Mau's comment, August 22, 2013 7:50 PM
Well said, this article highlights that IMC is defined in many ways but due to the improvements in technology and communication channels IMC is now best defined as the concept and process strategically managing audience focused, channel centered and results-driven brand communication programs over time- this defition takes into account th impact it must have on consumers along with employees..etc
Alice Mau's comment, August 22, 2013 7:51 PM
Gibson Zhou- can you comment on my scoop it.. i need one more from my group!
Rebecca Taylor's comment, August 22, 2013 9:14 PM
I completely agree with this article and am definitely pro market research. I think it is a vital tool that advertisers need to use to their advantage. However, I think there will always be times when gut instinct and basic human behaviour will trump market research, but this is dependant on the brand and the product for sale.
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SoLoMo : Quoi ? Pourquoi ? Comment ? - Marketing Professionnel

SoLoMo : Quoi ? Pourquoi ? Comment ? - Marketing Professionnel | wearable and moving marketing | Scoop.it
SoLoMo (Social Local Mobile) – De quoi s’agit-il? Pourquoi s’y intéresser? Comment procéder? François Laxalt nous livre ses réflexions sur ...
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This Bluetooth Fridge Will Stream Your Music

This Bluetooth Fridge Will Stream Your Music | wearable and moving marketing | Scoop.it
LAS VEGAS -- Whirlpool is giving us a glimpse into its vision of the future. At the International CES, currently underway in Las Vegas, the appliance company showed off both connected appliances as well as concepts for what might be.
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Google Vs Facebook: Enthusiastic Founders & Team Mates

Google Vs Facebook: Enthusiastic Founders & Team Mates | wearable and moving marketing | Scoop.it
The stiff never ending competition between the FB and Google is interesting all the time, owing to their dream of dominating the cyber world.
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How Are Smartphone and PC Internet Users Different? - eMarketer

How Are Smartphone and PC Internet Users Different? - eMarketer | wearable and moving marketing | Scoop.it
As internet-enabled devices proliferate, the way consumers use their devices to access the web diverges, especially on smartphones vs. PCs.
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SoLoMo: Time to Get Social, Think Local, and Spend Mobile

SoLoMo: Time to Get Social, Think Local, and Spend Mobile | wearable and moving marketing | Scoop.it
To compete in today's SoLoMo environment, businesses need an integrated approach; they need to get social, think local, and spend mobile.
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Can touch this: Two fun new haptic interfaces spotted at CES Unveiled

Can touch this: Two fun new haptic interfaces spotted at CES Unveiled | wearable and moving marketing | Scoop.it
Everyone can brag about big screens at CES, but 3M went one step further: It showed off a 84" multitouch display. Much smaller, but just as neat is Spehro, the Bluetooth-connected ball that can be used in more ways than you may think.
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UNICEF Speak Up for Children mobile marketing ups brand awareness | brand-e

UNICEF Speak Up for Children mobile marketing ups brand awareness | brand-e | wearable and moving marketing | Scoop.it
Mobile marketing campaign Speak Up for Children for UNICEF UK, from Ogilvy & Mather, significantly increased brand awareness and support says Millward Brown
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The Big Data Behind a Big Keynote | CEA Digital Dialogue

The Big Data Behind a Big Keynote | CEA Digital Dialogue | wearable and moving marketing | Scoop.it
But calling a CES keynote a “speech” is a bit like calling the Super Bowl a casual football game.
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The VIP Fridge Magnet

This summer, when your hunger is ravishing, but your fridge is empty, there is one device that can change your destiny. Some people call it a 'pizza emergenc...
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We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today

We Are Now a Society of Multi-taskers and Multi-screeners | Social Media Today | wearable and moving marketing | Scoop.it
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Study says color and shape linked to Rx adherence

A study on the effect that a medications color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that dont conform to doctors orders...
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Using Social Media to Enhance Situational Awareness

Using Social Media to Enhance Situational Awareness | wearable and moving marketing | Scoop.it
Listening to relevant posts from the public on social media platforms helps governments drive action and respond to emergencies. (Local governments check in to social media to monitor chatter in health and natural crisises, share info, like results.
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Overview

Overview | wearable and moving marketing | Scoop.it
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Mobile Marketing Statistics 2013

Mobile Marketing Statistics 2013 | wearable and moving marketing | Scoop.it
Statistics on mobile usage and adoption to inform your mobile marketing strategy
“Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic later in this post.
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Audi announces Nvidia Tegra-powered infotainment system at CES

Audi announces Nvidia Tegra-powered infotainment system at CES | wearable and moving marketing | Scoop.it
Audi's new MIB infotainment system will use a Tegra computing module to make it easier to update.
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Smartphones, Silly Users

Smartphones, Silly Users | wearable and moving marketing | Scoop.it
Why can't a marketing manager remember where she took a client for dinner last night? Why, over the course of 30 minutes, does a senior executive trade 22 emails to organize a simple lunch meeting, only to be canceled on last-minute?
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Do Facebook Ads Work? [Infographic] | Social Media Today

Do Facebook Ads Work? [Infographic] | Social Media Today | wearable and moving marketing | Scoop.it
Google Ads vs Facebook ads infographic
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Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM

Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM | wearable and moving marketing | Scoop.it
Cars are getting smarter and more connected, but there still seems to be a small variety of app icons sitting on the dash — usually Pandora radio, in-car navigation and not much more.
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comScore: Three Quarters of Mobile Subscribers Now Text | Mobile Marketing Watch

comScore: Three Quarters of Mobile Subscribers Now Text | Mobile Marketing Watch | wearable and moving marketing | Scoop.it
With each passing quarter, text messaging becomes an even bigger part of the typical mobile consumer's daily life. In fact, according to the latest industry
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Slowly but surely, cellphones are changing lives

Slowly but surely, cellphones are changing lives | wearable and moving marketing | Scoop.it
It will take a decade to get certain applications into a lot of places, but the momentum will build and we will learn as we go, writes Bill Gates
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Facebook Messenger Now Allows You to Send Voice Messages

Facebook Messenger Now Allows You to Send Voice Messages | wearable and moving marketing | Scoop.it
Source: http://gizmodo.com/5972906/facebook-messenger-now-allows-you-to-send-voice-messages The Facebook Messanger application is getting an update for Android and iOS so that users can now send voice messages up to one-minute long to their friends.
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Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter

Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter | wearable and moving marketing | Scoop.it
It seems impossible to be up-to-date on all the social channels.
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Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic]

Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic] | wearable and moving marketing | Scoop.it
Featuring an infographic from DKNewMedia with data culled from Forrester, saying that 32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.
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Growth in devices, online video to drive media this year, buyers say

Growth in devices, online video to drive media this year, buyers say | wearable and moving marketing | Scoop.it
What changes in marketing or audience viewing habits might impact pharmas media investment this year Media buyers weigh in on the hot channel trends.
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