wearable and moving marketing
471 views | +0 today
Follow
wearable and moving marketing
A source for mobile marketing
Your new post is loading...
Your new post is loading...
Scooped by Emmanuel Capitaine
Scoop.it!

2013: The Year of Gamification

2013: The Year of Gamification | wearable and moving marketing | Scoop.it
This must-have business component will accompany several new trends in Business.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

50% of smartphone buyers want iPhones, Windows Phone ratings higher than Android, and phablets are totally phat

50% of smartphone buyers want iPhones, Windows Phone ratings higher than Android, and phablets are totally phat | wearable and moving marketing | Scoop.it
Half of Americans planning to buy a smartphone in the next 90 days are planning to buy iPhones, according to a new survey from 451 Research.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Wikivoyage sets off to become #1 travel resource in the world

Wikivoyage sets off to become #1 travel resource in the world | wearable and moving marketing | Scoop.it
Wikivoyage pulled out of the port this morning, embarking on a journey to provide free, community-generated, travel guides around the world.
Wikivoyage is the Wikimedia Foundation‘s 12th official project.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Google+ adds fullscreen mode to Hangouts on Air live video streams

Google+ adds fullscreen mode to Hangouts on Air live video streams | wearable and moving marketing | Scoop.it
Those who utilize Google+ Hangouts on Air live streams will appreciate that the search company has rolled out a minor update to offer a far improved viewing experience when watching a video stream with just one presenter.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

2 company examples showing the impact of mobile use on mobile traffic volume and quality

2 company examples showing the impact of mobile use on mobile traffic volume and quality | wearable and moving marketing | Scoop.it
A reminder to factor in variation in conversion from mobile when modelling sales from mobile site visitors
Reviewing the latest statistics on increased use of mobile is useful for making the case for mobile marketing.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Startup Wants to Use Drones to Deliver Medical Supplies

Startup Wants to Use Drones to Deliver Medical Supplies | wearable and moving marketing | Scoop.it
Drones can be deadly. They're used in Afghanistan, Pakistan and elsewhere to spy and take out suspected terrorists. But drones can be good too. We've already seen that their potential extends beyond the battlefield.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Gauging the rise of the Chinese tech brands

Gauging the rise of the Chinese tech brands | wearable and moving marketing | Scoop.it
The Chinese pulled out their heavy guns for the 2013 Consumer Electronics Show, with bigger booths, and tons of high-end gadgets. But do any of these brands have a chance at becoming the next Samsung?
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Is Distance Treatment the Wave of the Future?

Is Distance Treatment the Wave of the Future? | wearable and moving marketing | Scoop.it
With advances in technology, distance learning on college campuses has exploded over the last decade.  And as time passes, the mental health community is taking note.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

MAUZ - One Device to Rule them All

MAUZ is a smartphone enabled pointing device that allows you to control computers around you using your phone, gestures and visual cues
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

It’s About Influence, Not About Influencers.

It’s About Influence, Not About Influencers. | wearable and moving marketing | Scoop.it
Isn’t it strange that one person can have influence on about almost anything? The truth is that every individual has influence. Managing ‘influence’ will have a bigger impact in the long run than managing influencers.
more...
No comment yet.
Rescooped by Emmanuel Capitaine from Digital Storytelling
Scoop.it!

Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | wearable and moving marketing | Scoop.it

Via José Carlos
more...
Jeff Domansky's curator insight, January 16, 2013 4:16 PM

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/
Scooped by Emmanuel Capitaine
Scoop.it!

Bing powers web search within Facebook — Microsoft’s $240M investment pays off

Bing powers web search within Facebook — Microsoft’s $240M investment pays off | wearable and moving marketing | Scoop.it
Facebook just announced its ambitious new Graph Search this morning, but even more intriguing to me was a slightly minor side-announcement: the company is also relying on Microsoft’s Bing for web searches within Facebook.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Article: In Asia-Pacific, Social Media Inspires Travelers

Article: In Asia-Pacific, Social Media Inspires Travelers | wearable and moving marketing | Scoop.it
Travelers in the region rely heavily on internet reviews for travel decision-making
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Google unveils Zavers, a new digital coupon based on your phone number

Google unveils Zavers, a new digital coupon based on your phone number | wearable and moving marketing | Scoop.it
Google will be showing off a new digital coupon product tomorrow that lets you more easily redeem coupons targeted to your interests.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Movea calculates your indoor location with surprisingly few sensors

Movea calculates your indoor location with surprisingly few sensors | wearable and moving marketing | Scoop.it
Movea showed off a way to use a phone’s existing sensors to calculate your position indoors, a beast of a problem for mobile devices. Typical global-positioning system (GPS) satellite data works outdoors, with a line of sight to satellites in space.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

The Rise of a Revolutionary Marketing Tool [Infographic]

The Rise of a Revolutionary Marketing Tool [Infographic] | wearable and moving marketing | Scoop.it
We've all seen an infographic, whether you knew that's what it was called or not. Infographics have been around for years, but have only recently gained popularity.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Invasion of the body trackers: take me to your leader

Invasion of the body trackers: take me to your leader | wearable and moving marketing | Scoop.it
There's no doubt about it — CES 2013 marked the point where fitness- and health-tracking devices became a legitimate affair.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Mobile Is Changing the PC Culture at Federal Agencies

Mobile Is Changing the PC Culture at Federal Agencies | wearable and moving marketing | Scoop.it
Federal agencies are facing substantial outlays to manage mobile computing devices as they shift from a culture of PCs and laptops to smartphones and tablets. But there is a silver lining.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Health IT startup claims pillbox app has boosted adherence rate to 81% in two months | Pharma Communication & Social Media

Health IT startup claims pillbox app has boosted adherence rate to 81% in two months | Pharma Communication & Social Media | wearable and moving marketing | Scoop.it
A health IT startup claims since its mobile health app to improve patient adherence hit the market in November, patient adherence has exceeded 81 percent. Dinesh Chindarkar's insight: With increasing smartphone users India could really benefit!
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Mauz turns your smartphone into a lean, mean gesture control machine | Digital Trends

Mauz turns your smartphone into a lean, mean gesture control machine | Digital Trends | wearable and moving marketing | Scoop.it
Mauz brings gesture control technology to the mobile arena with its app and dongle accessory.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Chinese social media giant Sina Weibo starts rolling out English option

Chinese social media giant Sina Weibo starts rolling out English option | wearable and moving marketing | Scoop.it
Sina Weibo has over 400-million registered users, although it’s hard to know how many of those are overseas. Nonetheless, today the Twitter-esque Weibo has just rolled out a partial English language interface.
more...
No comment yet.
Scooped by Emmanuel Capitaine
Scoop.it!

Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR

Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR | wearable and moving marketing | Scoop.it
A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
more...
Alice Mau's comment, August 22, 2013 7:50 PM
Well said, this article highlights that IMC is defined in many ways but due to the improvements in technology and communication channels IMC is now best defined as the concept and process strategically managing audience focused, channel centered and results-driven brand communication programs over time- this defition takes into account th impact it must have on consumers along with employees..etc
Alice Mau's comment, August 22, 2013 7:51 PM
Gibson Zhou- can you comment on my scoop it.. i need one more from my group!
Rebecca Taylor's comment, August 22, 2013 9:14 PM
I completely agree with this article and am definitely pro market research. I think it is a vital tool that advertisers need to use to their advantage. However, I think there will always be times when gut instinct and basic human behaviour will trump market research, but this is dependant on the brand and the product for sale.