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Scooped by Emmanuel Capitaine
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Google+ adds fullscreen mode to Hangouts on Air live video streams

Google+ adds fullscreen mode to Hangouts on Air live video streams | wearable and moving marketing | Scoop.it
Those who utilize Google+ Hangouts on Air live streams will appreciate that the search company has rolled out a minor update to offer a far improved viewing experience when watching a video stream with just one presenter.
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2 company examples showing the impact of mobile use on mobile traffic volume and quality

2 company examples showing the impact of mobile use on mobile traffic volume and quality | wearable and moving marketing | Scoop.it
A reminder to factor in variation in conversion from mobile when modelling sales from mobile site visitors
Reviewing the latest statistics on increased use of mobile is useful for making the case for mobile marketing.
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Startup Wants to Use Drones to Deliver Medical Supplies

Startup Wants to Use Drones to Deliver Medical Supplies | wearable and moving marketing | Scoop.it
Drones can be deadly. They're used in Afghanistan, Pakistan and elsewhere to spy and take out suspected terrorists. But drones can be good too. We've already seen that their potential extends beyond the battlefield.
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Gauging the rise of the Chinese tech brands

Gauging the rise of the Chinese tech brands | wearable and moving marketing | Scoop.it
The Chinese pulled out their heavy guns for the 2013 Consumer Electronics Show, with bigger booths, and tons of high-end gadgets. But do any of these brands have a chance at becoming the next Samsung?
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Is Distance Treatment the Wave of the Future?

Is Distance Treatment the Wave of the Future? | wearable and moving marketing | Scoop.it
With advances in technology, distance learning on college campuses has exploded over the last decade.  And as time passes, the mental health community is taking note.
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MAUZ - One Device to Rule them All

MAUZ is a smartphone enabled pointing device that allows you to control computers around you using your phone, gestures and visual cues
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It’s About Influence, Not About Influencers.

It’s About Influence, Not About Influencers. | wearable and moving marketing | Scoop.it
Isn’t it strange that one person can have influence on about almost anything? The truth is that every individual has influence. Managing ‘influence’ will have a bigger impact in the long run than managing influencers.
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Mobile Marketing Statistics 2013

Mobile Marketing Statistics 2013 | wearable and moving marketing | Scoop.it
Statistics on mobile usage and adoption to inform your mobile marketing strategy
“Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic later in this post.
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Audi announces Nvidia Tegra-powered infotainment system at CES

Audi announces Nvidia Tegra-powered infotainment system at CES | wearable and moving marketing | Scoop.it
Audi's new MIB infotainment system will use a Tegra computing module to make it easier to update.
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Smartphones, Silly Users

Smartphones, Silly Users | wearable and moving marketing | Scoop.it
Why can't a marketing manager remember where she took a client for dinner last night? Why, over the course of 30 minutes, does a senior executive trade 22 emails to organize a simple lunch meeting, only to be canceled on last-minute?
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Google unveils Zavers, a new digital coupon based on your phone number

Google unveils Zavers, a new digital coupon based on your phone number | wearable and moving marketing | Scoop.it
Google will be showing off a new digital coupon product tomorrow that lets you more easily redeem coupons targeted to your interests.
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Movea calculates your indoor location with surprisingly few sensors

Movea calculates your indoor location with surprisingly few sensors | wearable and moving marketing | Scoop.it
Movea showed off a way to use a phone’s existing sensors to calculate your position indoors, a beast of a problem for mobile devices. Typical global-positioning system (GPS) satellite data works outdoors, with a line of sight to satellites in space.
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The Rise of a Revolutionary Marketing Tool [Infographic]

The Rise of a Revolutionary Marketing Tool [Infographic] | wearable and moving marketing | Scoop.it
We've all seen an infographic, whether you knew that's what it was called or not. Infographics have been around for years, but have only recently gained popularity.
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Invasion of the body trackers: take me to your leader

Invasion of the body trackers: take me to your leader | wearable and moving marketing | Scoop.it
There's no doubt about it — CES 2013 marked the point where fitness- and health-tracking devices became a legitimate affair.
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Mobile Is Changing the PC Culture at Federal Agencies

Mobile Is Changing the PC Culture at Federal Agencies | wearable and moving marketing | Scoop.it
Federal agencies are facing substantial outlays to manage mobile computing devices as they shift from a culture of PCs and laptops to smartphones and tablets. But there is a silver lining.
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Health IT startup claims pillbox app has boosted adherence rate to 81% in two months | Pharma Communication & Social Media

Health IT startup claims pillbox app has boosted adherence rate to 81% in two months | Pharma Communication & Social Media | wearable and moving marketing | Scoop.it
A health IT startup claims since its mobile health app to improve patient adherence hit the market in November, patient adherence has exceeded 81 percent. Dinesh Chindarkar's insight: With increasing smartphone users India could really benefit!
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Mauz turns your smartphone into a lean, mean gesture control machine | Digital Trends

Mauz turns your smartphone into a lean, mean gesture control machine | Digital Trends | wearable and moving marketing | Scoop.it
Mauz brings gesture control technology to the mobile arena with its app and dongle accessory.
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Chinese social media giant Sina Weibo starts rolling out English option

Chinese social media giant Sina Weibo starts rolling out English option | wearable and moving marketing | Scoop.it
Sina Weibo has over 400-million registered users, although it’s hard to know how many of those are overseas. Nonetheless, today the Twitter-esque Weibo has just rolled out a partial English language interface.
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Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR

Why do brand specialists need market research? - Communication companies and market research tools: a match made in heaven | DigitalMR | wearable and moving marketing | Scoop.it
A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
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Alice Mau's comment, August 22, 2013 7:50 PM
Well said, this article highlights that IMC is defined in many ways but due to the improvements in technology and communication channels IMC is now best defined as the concept and process strategically managing audience focused, channel centered and results-driven brand communication programs over time- this defition takes into account th impact it must have on consumers along with employees..etc
Alice Mau's comment, August 22, 2013 7:51 PM
Gibson Zhou- can you comment on my scoop it.. i need one more from my group!
Rebecca Taylor's comment, August 22, 2013 9:14 PM
I completely agree with this article and am definitely pro market research. I think it is a vital tool that advertisers need to use to their advantage. However, I think there will always be times when gut instinct and basic human behaviour will trump market research, but this is dependant on the brand and the product for sale.
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SoLoMo : Quoi ? Pourquoi ? Comment ? - Marketing Professionnel

SoLoMo : Quoi ? Pourquoi ? Comment ? - Marketing Professionnel | wearable and moving marketing | Scoop.it
SoLoMo (Social Local Mobile) – De quoi s’agit-il? Pourquoi s’y intéresser? Comment procéder? François Laxalt nous livre ses réflexions sur ...
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This Bluetooth Fridge Will Stream Your Music

This Bluetooth Fridge Will Stream Your Music | wearable and moving marketing | Scoop.it
LAS VEGAS -- Whirlpool is giving us a glimpse into its vision of the future. At the International CES, currently underway in Las Vegas, the appliance company showed off both connected appliances as well as concepts for what might be.
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Google Vs Facebook: Enthusiastic Founders & Team Mates

Google Vs Facebook: Enthusiastic Founders & Team Mates | wearable and moving marketing | Scoop.it
The stiff never ending competition between the FB and Google is interesting all the time, owing to their dream of dominating the cyber world.
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