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SoLoMo (Social Local Mobile) – De quoi s’agit-il? Pourquoi s’y intéresser? Comment procéder? François Laxalt nous livre ses réflexions sur ...
LAS VEGAS -- Whirlpool is giving us a glimpse into its vision of the future. At the International CES, currently underway in Las Vegas, the appliance company showed off both connected appliances as well as concepts for what might be.
The stiff never ending competition between the FB and Google is interesting all the time, owing to their dream of dominating the cyber world.
As internet-enabled devices proliferate, the way consumers use their devices to access the web diverges, especially on smartphones vs. PCs.
To compete in today's SoLoMo environment, businesses need an integrated approach; they need to get social, think local, and spend mobile.
Everyone can brag about big screens at CES, but 3M went one step further: It showed off a 84" multitouch display. Much smaller, but just as neat is Spehro, the Bluetooth-connected ball that can be used in more ways than you may think.
Mobile marketing campaign Speak Up for Children for UNICEF UK, from Ogilvy & Mather, significantly increased brand awareness and support says Millward Brown
But calling a CES keynote a “speech” is a bit like calling the Super Bowl a casual football game.
This summer, when your hunger is ravishing, but your fridge is empty, there is one device that can change your destiny. Some people call it a 'pizza emergenc...
A study on the effect that a medications color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that dont conform to doctors orders...
Listening to relevant posts from the public on social media platforms helps governments drive action and respond to emergencies. (Local governments check in to social media to monitor chatter in health and natural crisises, share info, like results.
Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014” was the big headline from the widely shared infographic later in this post.
Audi's new MIB infotainment system will use a Tegra computing module to make it easier to update.
Why can't a marketing manager remember where she took a client for dinner last night? Why, over the course of 30 minutes, does a senior executive trade 22 emails to organize a simple lunch meeting, only to be canceled on last-minute?
Google Ads vs Facebook ads infographic
Cars are getting smarter and more connected, but there still seems to be a small variety of app icons sitting on the dash — usually Pandora radio, in-car navigation and not much more.
With each passing quarter, text messaging becomes an even bigger part of the typical mobile consumer's daily life. In fact, according to the latest industry
It will take a decade to get certain applications into a lot of places, but the momentum will build and we will learn as we go, writes Bill Gates
Source: http://gizmodo.com/5972906/facebook-messenger-now-allows-you-to-send-voice-messages The Facebook Messanger application is getting an update for Android and iOS so that users can now send voice messages up to one-minute long to their friends.
It seems impossible to be up-to-date on all the social channels.
Featuring an infographic from DKNewMedia with data culled from Forrester, saying that 32% of online consumers trust a stranger's opinion on public forums or blogs more than they trust branded advertisements and marketing collateral.
What changes in marketing or audience viewing habits might impact pharmas media investment this year Media buyers weigh in on the hot channel trends.