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BII REPORT: Here's Why The "Second Screen" Industry Is Set To Explode

BII REPORT: Here's Why The "Second Screen" Industry Is Set To Explode | wearable and moving marketing | Scoop.it
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era.  The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on...
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McKinsey – The size of Africa's mobile payments opportunity - Celebrating Progress Africa

McKinsey – The size of Africa's mobile payments opportunity - Celebrating Progress Africa | wearable and moving marketing | Scoop.it
McKinsey – The size of Africa's mobile payments opportunity Celebrating Progress Africa To better understand the region's market status and opportunities in digital payments, the research team closely examined new data for several major payment...
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Social marketing’s great, but there are still serious disadvantages

Social marketing’s great, but there are still serious disadvantages | wearable and moving marketing | Scoop.it
In today’s digital business landscape with the ability to be social across multiple digital platforms, country borders and language barriers, social media has introduced a new method to marketing.
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6 Trends for Future Consumer Mobile Use [INFOGRAPHIC]

6 Trends for Future Consumer Mobile Use [INFOGRAPHIC] | wearable and moving marketing | Scoop.it
Today, mobile technology has become ubiquitous. It has seeped into nearly every aspect of our lives, from the calculated necessities of business to the most intimate parts of our personal relationships.
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Weight Watchers launches tablet app for in-meeting data collection

Weight Watchers launches tablet app for in-meeting data collection | wearable and moving marketing | Scoop.it
Weight Watchers has launched an app to help its service providers — the leaders and receptionists that run the member meetings — collect member data and track sales.
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The Rocket Science of Viral Social Media Post - infographic

The Rocket Science of Viral Social Media Post - infographic | wearable and moving marketing | Scoop.it
This infographic provides all the data you need to formulate your own viral-ready content. Study it, experiment, analyze your results, rinse and repeat–and soon you could be a content-sharing genius.
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Healthcare Marketers Trend Report 2014

Healthcare Marketers Trend Report 2014 | wearable and moving marketing | Scoop.it
One year on from the inaugural Healthcare Marketers Trend Report and the industry is continuing its transformation. Our exclusive survey of directorlevel execs benchmarks the manifestation of change on the healthcare marketing function. James Chase reviews the key trends
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The Secret Science of Retweets

The Secret Science of Retweets | wearable and moving marketing | Scoop.it
There’s a secret to persuading strangers to retweet your messages. And a machine learning algorithm has discovered it.
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LeapFrog debuts wearable activity tracker for kids

LeapFrog debuts wearable activity tracker for kids | wearable and moving marketing | Scoop.it
Ryan ChavisLeapFrog Enterprises, which specializes in educational entertainment for children, on Thursday announced the introduction of LeapBand, the first wearable activity tracker designed for kids that encourages active play and healthy habits.
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Exclusive posts, articles, and infographics | Social Media Today

New to Social Media? Follow These Health and Beauty Experts for a Guide on Engagement - Social media news, strategy.. http://t.co/S1KJHLxJFk
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Facebook says 375 million users play games per month

Facebook says 375 million users play games per month | wearable and moving marketing | Scoop.it
When it comes to games, Facebook has been out of the drivers seat for quite a while. One need only look at the embattled Zynga to see Facebook’s diminished role colloquially in the gaming business — especially as mobile gaming rises.
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Report: Google will thrive in mobile shift

Report: Google will thrive in mobile shift | wearable and moving marketing | Scoop.it
Consumers and advertisers are embracing mobile search marketing, Google's core business.
FORTUNE -- Is the shift to mobile devices good for Google?
The question has dogged the company (GOOG) in recent years.
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Wearable Technology in Urology

Wearable Technology in Urology | wearable and moving marketing | Scoop.it
Dr. Brian Stork looks at wearable technology trends in urology. Physicians and patients will need to work together to understand quantified self data

Via Parag Vora
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WeChat India: Bringing Mobile Commerce To India Is Too Early Since Market Is Not Mature For Mobile Payments

WeChat India: Bringing Mobile Commerce To India Is Too Early Since Market Is Not Mature For Mobile Payments | wearable and moving marketing | Scoop.it
In all the Facebook – WhatsApp $19 billion deal story, messaging app WeChat seemed to have gone into stealth mode at least in India.
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Why Do People Use Social Media?

Why Do People Use Social Media? | wearable and moving marketing | Scoop.it
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most...
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A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images

A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images | wearable and moving marketing | Scoop.it
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures.
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Add Fuel to Your Social Media Marketing with Content Curation

Add Fuel to Your Social Media Marketing with Content Curation | wearable and moving marketing | Scoop.it
If your company does not practice content curation, your social media presence is likely overly brand-focused.
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Smartphones and the Rise of Contextual Apps

Smartphones and the Rise of Contextual Apps | wearable and moving marketing | Scoop.it
The new development in the world of smartphone applications is something called “contextual apps.” Contextual apps are mobile apps that can figure out where we are or what we are looking at and then present us with all kinds of information about that...
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Open mHealth - Legal Hackers - May 22, 2014

David Haddad gave a presentation at Legal Hackers NYC on May 22nd, 2014 talking about his trials and tribulations about being FDA approved.
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Vitals ranks America's top cities for access to health care

Vitals ranks America's top cities for access to health care | wearable and moving marketing | Scoop.it
Antoinette AlexanderWhat’s the best U.S. city for health care?
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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | wearable and moving marketing | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
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2DiFore Marketing Solutions's curator insight, May 5, 7:34 AM

It's Cinco de Mayo! Do you know who your users are and why they engage with you?

Lea Vainshtein's curator insight, May 6, 3:16 PM

טבלאות מסכמות את התפלגות משתמשי רשתות חברתיות

המסכנה: אם את עד גיל 30, ממוצא דרום אמריקאי, עירונית, בעלת השכלה 

מאיזשהו קולג' ומשתכרת נמוך 

אז את הצרכנית העיקרית של פייסבוק חחח

 

 

Kim Bradley's curator insight, May 10, 11:49 PM

Great facts on social media trends and usage amongst various demographics.  Social media is trending across all groups!

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With mobile surveys, market research gets a makeover

With mobile surveys, market research gets a makeover | wearable and moving marketing | Scoop.it
People are moving to mobile devices in droves, but researchers haven't followed. Online survey companies are trying to change that.
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The VIRAL Experience: The Ultimate in Social Media Marketing

The VIRAL Experience: The Ultimate in Social Media Marketing | wearable and moving marketing | Scoop.it
You've been working your tail off, getting your website ready for your big moment. It's about to go live, your own little place on the great World Wide Web, all set to tell everyone who sees it abo...
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Data is the customer’s voice, so you need to pay attention to it in as many ways as possible

Data is the customer’s voice, so you need to pay attention to it in as many ways as possible | wearable and moving marketing | Scoop.it
The fact that data is important to the running of most businesses, particularly technological ones, is now taken for granted, but how do you integrate the collection and understanding of that data into your company so that it makes a difference?
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VIDEO: Hilarious video shows what life would be like if Google Search was a person (LOL)

VIDEO: Hilarious video shows what life would be like if Google Search was a person (LOL) | wearable and moving marketing | Scoop.it
Google Search has changed the way the world accesses information and in doing so, it also changed the way we think when querying for information. For example, we might ask a person on the street, "what time is it in Belize?
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Sources And Methods: The Potential of Social Network Analysis in Intelligence

Sources And Methods: The Potential of Social Network Analysis in Intelligence | wearable and moving marketing | Scoop.it

Via Pierre Levy
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Mlik Sahib's curator insight, March 19, 7:00 PM
"Finally, SNA is fundamentally a mathematical tool but is most useful in the decisionmaking process when the networks are visualized.  It is, without doubt, the visualization of these networks that tends to capture the most attention from the policymakers that intelligence units typically support.  This is both a blessing and a curse.  While it is easy to capture attention, explaining why the charts and graphs look the way they do is an art.  All too often, the initial excited reaction to these diagrams turns to boredom and confusion as analysts bog the decisionmakers down with the arcana of SNA.  In addition, creating these complex visualizations often stresses even the most powerful personal computers (the images of the simulation in Figure 8 above took approximately 2 hours to produce using a powerful desktop PC with two high end graphics cards).Like every analytic technique, SNA has great utility for the right question. Within its limits, SNA is unmatched and can be usefully applied to identify key individuals or organizations within a network, generate new leads and simulate the flows of information or money throughout a network.  SNA, however, remains just an answer, not the answer.  Used inappropriately or without a full understanding of the limits of the method and analysts will only be finding new and more technically sophisticated ways to fail.  That, then, is the primary job of the modern day analyst: making the judgment call of which techniques to use and when.  Equally as important as knowing when to use SNA is knowing when not to use it."
Saranne Davies's curator insight, March 20, 5:10 AM

Worth a read.