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Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.
Are you sure you want to delete this scoop?
Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.He writes: "Imagine being able to outreach awesome content without having to look for links.Simply make people aware of what you are doing and get them to talk about you.It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."The article is rich in valuable references and tools for anyone interested in exploring this topic.Game changing. Resourceful. 8/10Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
i agree, but this demands dedication!
McKinsey – The size of Africa's mobile payments opportunity Celebrating Progress Africa To better understand the region's market status and opportunities in digital payments, the research team closely examined new data for several major payment...
In today’s digital business landscape with the ability to be social across multiple digital platforms, country borders and language barriers, social media has introduced a new method to marketing.
Today, mobile technology has become ubiquitous. It has seeped into nearly every aspect of our lives, from the calculated necessities of business to the most intimate parts of our personal relationships.
Weight Watchers has launched an app to help its service providers — the leaders and receptionists that run the member meetings — collect member data and track sales.
This infographic provides all the data you need to formulate your own viral-ready content. Study it, experiment, analyze your results, rinse and repeat–and soon you could be a content-sharing genius.
One year on from the inaugural Healthcare Marketers Trend Report and the industry is continuing its transformation. Our exclusive survey of directorlevel execs benchmarks the manifestation of change on the healthcare marketing function. James Chase reviews the key trends
There’s a secret to persuading strangers to retweet your messages. And a machine learning algorithm has discovered it.
Ryan ChavisLeapFrog Enterprises, which specializes in educational entertainment for children, on Thursday announced the introduction of LeapBand, the first wearable activity tracker designed for kids that encourages active play and healthy habits.
New to Social Media? Follow These Health and Beauty Experts for a Guide on Engagement - Social media news, strategy.. http://t.co/S1KJHLxJFk
When it comes to games, Facebook has been out of the drivers seat for quite a while. One need only look at the embattled Zynga to see Facebook’s diminished role colloquially in the gaming business — especially as mobile gaming rises.
Consumers and advertisers are embracing mobile search marketing, Google's core business. FORTUNE -- Is the shift to mobile devices good for Google? The question has dogged the company (GOOG) in recent years.
Dr. Brian Stork looks at wearable technology trends in urology. Physicians and patients will need to work together to understand quantified self data
In all the Facebook – WhatsApp $19 billion deal story, messaging app WeChat seemed to have gone into stealth mode at least in India.
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most...
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures.
The new development in the world of smartphone applications is something called “contextual apps.” Contextual apps are mobile apps that can figure out where we are or what we are looking at and then present us with all kinds of information about that...
David Haddad gave a presentation at Legal Hackers NYC on May 22nd, 2014 talking about his trials and tribulations about being FDA approved.
Antoinette AlexanderWhat’s the best U.S. city for health care? read more
A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.
All data derived from the Pew Research Center.
It's Cinco de Mayo! Do you know who your users are and why they engage with you?
טבלאות מסכמות את התפלגות משתמשי רשתות חברתיות
המסכנה: אם את עד גיל 30, ממוצא דרום אמריקאי, עירונית, בעלת השכלה
מאיזשהו קולג' ומשתכרת נמוך
אז את הצרכנית העיקרית של פייסבוק חחח
Great facts on social media trends and usage amongst various demographics. Social media is trending across all groups!
People are moving to mobile devices in droves, but researchers haven't followed. Online survey companies are trying to change that.
You've been working your tail off, getting your website ready for your big moment. It's about to go live, your own little place on the great World Wide Web, all set to tell everyone who sees it abo...
The fact that data is important to the running of most businesses, particularly technological ones, is now taken for granted, but how do you integrate the collection and understanding of that data into your company so that it makes a difference?
Google Search has changed the way the world accesses information and in doing so, it also changed the way we think when querying for information. For example, we might ask a person on the street, "what time is it in Belize?
Worth a read.