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Beware Sharing Content Without Reading It

Beware Sharing Content Without Reading It | wearable and moving marketing | Scoop.it
It’s now very easy to share content that we find on our social networks, but it’s also very easy to just to click a share button without actually reading the content. Often, this is harmless.
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With mobile surveys, market research gets a makeover

With mobile surveys, market research gets a makeover | wearable and moving marketing | Scoop.it
People are moving to mobile devices in droves, but researchers haven't followed. Online survey companies are trying to change that.
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The VIRAL Experience: The Ultimate in Social Media Marketing

The VIRAL Experience: The Ultimate in Social Media Marketing | wearable and moving marketing | Scoop.it
You've been working your tail off, getting your website ready for your big moment. It's about to go live, your own little place on the great World Wide Web, all set to tell everyone who sees it abo...
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Data is the customer’s voice, so you need to pay attention to it in as many ways as possible

Data is the customer’s voice, so you need to pay attention to it in as many ways as possible | wearable and moving marketing | Scoop.it
The fact that data is important to the running of most businesses, particularly technological ones, is now taken for granted, but how do you integrate the collection and understanding of that data into your company so that it makes a difference?
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VIDEO: Hilarious video shows what life would be like if Google Search was a person (LOL)

VIDEO: Hilarious video shows what life would be like if Google Search was a person (LOL) | wearable and moving marketing | Scoop.it
Google Search has changed the way the world accesses information and in doing so, it also changed the way we think when querying for information. For example, we might ask a person on the street, "what time is it in Belize?
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Sources And Methods: The Potential of Social Network Analysis in Intelligence

Sources And Methods: The Potential of Social Network Analysis in Intelligence | wearable and moving marketing | Scoop.it

Via Pierre Levy
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Mlik Sahib's curator insight, March 19, 4:00 PM
"Finally, SNA is fundamentally a mathematical tool but is most useful in the decisionmaking process when the networks are visualized.  It is, without doubt, the visualization of these networks that tends to capture the most attention from the policymakers that intelligence units typically support.  This is both a blessing and a curse.  While it is easy to capture attention, explaining why the charts and graphs look the way they do is an art.  All too often, the initial excited reaction to these diagrams turns to boredom and confusion as analysts bog the decisionmakers down with the arcana of SNA.  In addition, creating these complex visualizations often stresses even the most powerful personal computers (the images of the simulation in Figure 8 above took approximately 2 hours to produce using a powerful desktop PC with two high end graphics cards).Like every analytic technique, SNA has great utility for the right question. Within its limits, SNA is unmatched and can be usefully applied to identify key individuals or organizations within a network, generate new leads and simulate the flows of information or money throughout a network.  SNA, however, remains just an answer, not the answer.  Used inappropriately or without a full understanding of the limits of the method and analysts will only be finding new and more technically sophisticated ways to fail.  That, then, is the primary job of the modern day analyst: making the judgment call of which techniques to use and when.  Equally as important as knowing when to use SNA is knowing when not to use it."
Saranne Davies's curator insight, March 20, 2:10 AM

Worth a read.

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Dropbox Plans To Partner With Indian Mobile And Web Companies To Tap The Internet Growth

Dropbox Plans To Partner With Indian Mobile And Web Companies To Tap The Internet Growth | wearable and moving marketing | Scoop.it
India’s smartphone growth is being closely monitored by Internet giants sitting in the US. While WhatsApp has made it clear that it is quite excited about India from a business point of view, Dropbox is the latest one with a keen interest on India.
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The rise of mobile-first infrastructure

The rise of mobile-first infrastructure | wearable and moving marketing | Scoop.it
In a recent “Silly Things in IT” blog, I cheekily proposed the mission statement for IT Infrastructure:
I exist to run applications. I shall run them quickly, efficiently, and safely. I should minimize the time it takes humans to use me.
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Starbucks' app to allow barista tips

Starbucks' app to allow barista tips | wearable and moving marketing | Scoop.it
Starbucks' baristas are about to get a digital bump in their paychecks -- the coffee chain's updated iPhone app will allow customers to make a tip when paying with their phones.
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Chart: Acquisitions by Apple, Amazon, Google, Yahoo, Facebook - Apple 2.0 -Fortune Tech

Chart: Acquisitions by Apple, Amazon, Google, Yahoo, Facebook - Apple 2.0 -Fortune Tech | wearable and moving marketing | Scoop.it
The big orange circle is Google's Motorola. The big blue one is Facebook's WhatsApp.
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Infographic: Photos, Maps and Games Are Mobile-First Content

Infographic: Photos, Maps and Games Are Mobile-First Content | wearable and moving marketing | Scoop.it
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L'omnicanal ne nuit pas aux points de vente

L'omnicanal ne nuit pas aux points de vente | wearable and moving marketing | Scoop.it

Via Nicolas Prigent
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Nicolas Prigent's curator insight, March 1, 4:46 AM

Le commerce en ligne profite aux points de vente physique en particulier dans les secteurs de l'habillement et de l'ameublement. Les "super shoppers", qui achètent sur tous les canaux, dépensent jusqu'à 50% de plus que les consommateurs qui se cantonnent à un seul canal.

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Study: E-commerce remains strong vehicle for beauty shoppers

Study: E-commerce remains strong vehicle for beauty shoppers | wearable and moving marketing | Scoop.it
Antoinette AlexanderE-commerce has been and will continue to be a strong vehicle for how consumers buy beauty products, according to a new study released by digital marketing firm PM Digital.
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Marketing Goes Mobile and Global (MoGlo)

Marketing Goes Mobile and Global (MoGlo) | wearable and moving marketing | Scoop.it
At this point, there seems to be a general consensus that marketing is going mobile. If you are still on the fence, please read this or this.
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Exclusive posts, articles, and infographics | Social Media Today

New to Social Media? Follow These Health and Beauty Experts for a Guide on Engagement - Social media news, strategy.. http://t.co/S1KJHLxJFk
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Facebook says 375 million users play games per month

Facebook says 375 million users play games per month | wearable and moving marketing | Scoop.it
When it comes to games, Facebook has been out of the drivers seat for quite a while. One need only look at the embattled Zynga to see Facebook’s diminished role colloquially in the gaming business — especially as mobile gaming rises.
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Report: Google will thrive in mobile shift

Report: Google will thrive in mobile shift | wearable and moving marketing | Scoop.it
Consumers and advertisers are embracing mobile search marketing, Google's core business.
FORTUNE -- Is the shift to mobile devices good for Google?
The question has dogged the company (GOOG) in recent years.
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Wearable Technology in Urology

Wearable Technology in Urology | wearable and moving marketing | Scoop.it
Dr. Brian Stork looks at wearable technology trends in urology. Physicians and patients will need to work together to understand quantified self data

Via Parag Vora
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WeChat India: Bringing Mobile Commerce To India Is Too Early Since Market Is Not Mature For Mobile Payments

WeChat India: Bringing Mobile Commerce To India Is Too Early Since Market Is Not Mature For Mobile Payments | wearable and moving marketing | Scoop.it
In all the Facebook – WhatsApp $19 billion deal story, messaging app WeChat seemed to have gone into stealth mode at least in India.
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In marketing, embracing a world where data rules

In marketing, embracing a world where data rules | wearable and moving marketing | Scoop.it
Can marketers pluck the right data from "big data"? They're certainly trying.
By Courtney Subramanian
FORTUNE --Big data this, big data that.
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Sephora launches social shopping platform to share, tag beauty looks

Sephora launches social shopping platform to share, tag beauty looks | wearable and moving marketing | Scoop.it
Antoinette AlexanderBeauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web...
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Amazon launches AppStream to speed up mobile app performance

Amazon launches AppStream to speed up mobile app performance | wearable and moving marketing | Scoop.it
Heads up, game and app developers — Amazon just made AppStream, its promised service that quickly streams HD content running on AWS GPU instances down to popular devices, broadly available.
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Infographic: Twitter's User Growth Is Tapering Off Alarmingly Quickly

Infographic: Twitter's User Growth Is Tapering Off Alarmingly Quickly | wearable and moving marketing | Scoop.it
Twitter's user growth is tapering off alarmingly quickly. With an active user base of 241 million by the end of 2013, the apparent deceleration of Twitter’s growth suggests that the service will have a very hard time coming close to Facebook’s user base, let alone matching it. When Facebook's growth rate first dropped to the level where Twitter's currently is (30%), Facebook already had 900 million users.

When Mark Zuckerberg was asked why his company had acquired WhatsApp for $19 billion last week, he replied that services whith the potential to reach a billion users are hard to come by. It seems like Twitter isn't one of them.
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The World of Social Media Monitoring And Analytics - infographic

The World of Social Media Monitoring And Analytics - infographic | wearable and moving marketing | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.
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How should hospital PR Engage journalists with social media

How should hospital PR Engage journalists with social media | wearable and moving marketing | Scoop.it

It is generally accepted that journalists prefer hospital PR folks to contact them on Twitter, rather than by phone or email, forcing them to make their pitch, sell the story and save time. But how true is this? And to what extent has social media transformed the way healthcare media relations do their job?

Text 100, conducted a survey in 2012, that helps us to understand how social media affects the way journalists do their jobs and whether it impacts on the way hospital PR professionals should engage with them.

Major findings ::

Corporate blogs were the most useful social media channelOn average a journalist will use 3 different social media channels every time they research a story86% journalists use Twitter for work and 85% welcome PR contact through their Twitter profilesLinkedIn is used to find industry experts to interview and 84% journalists are happy to be approached via LinkedInWikipedia is cited as a useful resource for background dataSurprisingly, journalists still rely heavily on press releases for news storiesMore journalists said that PR contact was welcome via phone calls and emails than through any of their social channels

Although 40% of journalists use a Facebook account to manage their professional relationships, it is one of the least useful channels with only 42% of media welcoming contact via it

 


Via Plus91
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Teens Press Play on YouTube – eMarketer

Teens Press Play on YouTube – eMarketer | wearable and moving marketing | Scoop.it
source: http://www.emarketer.com/Article/Teens-Press-Play-on-YouTube/1010629 For teens and millennials, Facebook is the top platform for communicating with brands Teens may not have plans to ditch Facebook any time soon, but recent polling found...
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