McKinsey – The size of Africa's mobile payments opportunity Celebrating Progress Africa To better understand the region's market status and opportunities in digital payments, the research team closely examined new data for several major payment...
Today, mobile technology has become ubiquitous. It has seeped into nearly every aspect of our lives, from the calculated necessities of business to the most intimate parts of our personal relationships.
One year on from the inaugural Healthcare Marketers Trend Report and the industry is continuing its transformation. Our exclusive survey of directorlevel execs benchmarks the manifestation of change on the healthcare marketing function. James Chase reviews the key trends
Ryan ChavisLeapFrog Enterprises, which specializes in educational entertainment for children, on Thursday announced the introduction of LeapBand, the first wearable activity tracker designed for kids that encourages active play and healthy habits.
When it comes to games, Facebook has been out of the drivers seat for quite a while. One need only look at the embattled Zynga to see Facebook’s diminished role colloquially in the gaming business — especially as mobile gaming rises.
Consumers and advertisers are embracing mobile search marketing, Google's core business. FORTUNE -- Is the shift to mobile devices good for Google? The question has dogged the company (GOOG) in recent years.
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on social media in the first place, which is ironic because that may be the most...
The new development in the world of smartphone applications is something called “contextual apps.” Contextual apps are mobile apps that can figure out where we are or what we are looking at and then present us with all kinds of information about that...
The fact that data is important to the running of most businesses, particularly technological ones, is now taken for granted, but how do you integrate the collection and understanding of that data into your company so that it makes a difference?
Google Search has changed the way the world accesses information and in doing so, it also changed the way we think when querying for information. For example, we might ask a person on the street, "what time is it in Belize?