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Scooped by Emmanuel Capitaine onto wearable and moving marketing |
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Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag?
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You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms.
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The general consensus is that companies need to dedicate resources to social media (in the form of time and labour) in order to be successful. I would Delete the scoop?
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Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on... Delete the scoop?
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Interactions Are More Correlated to Conversions Than Clicks is a post from: go-Digital Blog on Digital Marketing StrategyInteractions Are More Correlated to Conversions Than Clicks is a post from: go-Digital Blog on Digital Marketing Strategy...
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As you may have seen, Google Glass started rolling out to early adopters last week. I’m not normally one to suggest that brands jump on the latest fad du jour, but to me this seems like a golden opportunity to solve a a long standing problem. Delete the scoop?
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While contests are fun, they are also engaging, which is why you should host one for your business. In this article I share my tips for how, why, when & where you should host your social contest. Delete the scoop?
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In nearly every other industry, marketing is considered a strategy-critical, revenue-generating core business capability. Delete the scoop?
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One of the biggest challenges I have with my clients is getting them to understand that ‘search’, or much to my dismay what many of my clients often refer to as cost-per-click (cringe), can no longer be separated from your digital marketing strategy.
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Maybe the gap between consumer packaged good marketers and pharma marketers is finally closing. According to a new Accenture Report "the sales and marketing models of today need to be reshaped in ... Delete the scoop?
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Facebook and Google stats can help explain the red equal sign meme's popularity, which we saw rise, and rise, and rise ... only to sharply tail off. Internet slacktivism at its best. Delete the scoop?
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Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them. Delete the scoop?
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The hashtag has gone from Twitter tool to a social media heavyweight. Now, Path joins Facebook and Flickr on the increasingly crowded hashtag bandwagon. Delete the scoop?
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How intelligent segmentation helped Homebase drive instore bookings and increased revenue eCircle worked with their client Homebase to support them in increasing their Ecommerce revenue through planning and executing a highly targeted personalised...
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Misconceptions about Google+ could prevent people from taking advantage of a social networking platform that offers unique features and benefits.
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Do men and women have appreciably different tastes in apps? Delete the scoop?
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I'm going to let you in on a well-kept secret. There's nothing new about "social media." Further, most online social sharing still happens outside o (RT @Kim26stephens: Very cool. Delete the scoop?
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A new bill in California, the "Right to Know Act," would give residents the ability to find out what data companies have collected about them, and who has access to that information.
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Just as an elaborate wedding does not necessarily lead to a good marriage, neither does a successful Kickstarter project lead to a sustainable, scaleable, long-term business.
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The first thing you need to do is make sure your website is listed everywhere possible. Sure, you put in on your letterhead, newsletters, business cards and in your advertising, but that’s just scratching the surface. Delete the scoop?
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The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Delete the scoop?
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The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms.
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Only 31 minutes is spent surfing the Web. Apps take up all the rest of the time. Delete the scoop?
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Is Apple prepping a streaming music service? Nobody outside Cupertino knows. Here's strong evidence why it should. Delete the scoop?
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This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more. Delete the scoop?
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