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It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.
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The general consensus is that companies need to dedicate resources to social media (in the form of time and labour) in order to be successful. I would
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on...
As you may have seen, Google Glass started rolling out to early adopters last week. I’m not normally one to suggest that brands jump on the latest fad du jour, but to me this seems like a golden opportunity to solve a a long standing problem.
While contests are fun, they are also engaging, which is why you should host one for your business. In this article I share my tips for how, why, when & where you should host your social contest.
In nearly every other industry, marketing is considered a strategy-critical, revenue-generating core business capability.
Maybe the gap between consumer packaged good marketers and pharma marketers is finally closing. According to a new Accenture Report "the sales and marketing models of today need to be reshaped in ...
Facebook and Google stats can help explain the red equal sign meme's popularity, which we saw rise, and rise, and rise ... only to sharply tail off. Internet slacktivism at its best.
Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them. Think about your own information searches online.
The hashtag has gone from Twitter tool to a social media heavyweight. Now, Path joins Facebook and Flickr on the increasingly crowded hashtag bandwagon.
Do men and women have appreciably different tastes in apps?
I'm going to let you in on a well-kept secret. There's nothing new about "social media." Further, most online social sharing still happens outside o (RT @Kim26stephens: Very cool.
The first thing you need to do is make sure your website is listed everywhere possible. Sure, you put in on your letterhead, newsletters, business cards and in your advertising, but that’s just scratching the surface.
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion.
Only 31 minutes is spent surfing the Web. Apps take up all the rest of the time.
Is Apple prepping a streaming music service? Nobody outside Cupertino knows. Here's strong evidence why it should.
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.