MMK266 Consumer Behaviour @ Deakin
590 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by YourBusinessLibrarian
Scoop.it!

Nurofen faces class action over ‘specific pain’ drugs

Nurofen faces class action over ‘specific pain’ drugs | MMK266 Consumer Behaviour @ Deakin | Scoop.it
CONSUMERS have launched a class action against the makers of Nurofen over drugs the company claimed targeted specific kinds of pain, and sold at double the price of its regular product.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Coca-Cola gets on board with GIFs, trolls dive in

Coca-Cola gets on board with GIFs, trolls dive in | MMK266 Consumer Behaviour @ Deakin | Scoop.it
The brand was confident it could control it but Coca-Cola has already been targeted by trolls jumping on board its GIF generator social campaign for 'Taste the Feeling'.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

10 most offensive ads of the year

10 most offensive ads of the year | MMK266 Consumer Behaviour @ Deakin | Scoop.it
IT TURNS out that there are people in Australia who still find the word “bloody” offensive.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

"Nobody Wants To Be Advertised To," Says Marketo CMO

"Nobody Wants To Be Advertised To," Says Marketo CMO | MMK266 Consumer Behaviour @ Deakin | Scoop.it
Does your brain spin at the pace of marketing's change? Well, it's about to go into cerebral overdrive argues this guru.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Campaign: Identifying Smoking "Triggers"

Campaign: Identifying Smoking "Triggers" | MMK266 Consumer Behaviour @ Deakin | Scoop.it

Quit Victoria, has launched a new campaign created by JWT Melbourne, which aims to encourage smokers to quit and help them identify their “triggers”.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

The new normal of consumer behavior and how to respond

The new normal of consumer behavior and how to respond | MMK266 Consumer Behaviour @ Deakin | Scoop.it

KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Graphic LiveLighter Ad Will Turn You Off Food

Graphic LiveLighter Ad Will Turn You Off Food | MMK266 Consumer Behaviour @ Deakin | Scoop.it

A heavy handed dose of shock is at play in this hard-hitting anti-obesity campaign 'LiveLighter' from Victoria.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Cultural blunders: Brands gone wrong

Cultural blunders: Brands gone wrong | MMK266 Consumer Behaviour @ Deakin | Scoop.it

 

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

The 10 most influential brands in Australia – Facebook, Microsoft and Google in top three

The 10 most influential brands in Australia – Facebook, Microsoft and Google in top three | MMK266 Consumer Behaviour @ Deakin | Scoop.it

In this guest post, Gillian O’Sullivan reveals the 10 most influential brands in Australia and delves into how these brands have stood out from the crowd. This diverse list of brands is heavy in the technology and online space, but more traditional brands such as supermarket chains also get a mention...... But with so many brands in the market, there are a select number that stand out as having much more influence over us than others. So why does influence count?

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Can a local operator succeed where Starbucks failed in Australia – by opening more stores?

Can a local operator succeed where Starbucks failed in Australia – by opening more stores? | MMK266 Consumer Behaviour @ Deakin | Scoop.it

As US chain Starbucks prepares to exit the Australian market, surrendering its 24 remaining local stores to 7-Eleven operator Withers Group, its demise will go down in marketing history as a case study of failure to adapt to local conditions.  

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Brand history shows marketing is the second oldest profession

Brand history shows marketing is the second oldest profession | MMK266 Consumer Behaviour @ Deakin | Scoop.it

Oxfam has announced the latest set of results from its Behind the Brands project to influence ten leading food and beverage companies to reform their supply chains. The charity’s efforts are only the most recent in a long and lively history of campaigns to reform business practices across a number of industries.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Three models of how a brand personality impacts

Three models of how a brand personality impacts | MMK266 Consumer Behaviour @ Deakin | Scoop.it

What is the worst thing you can say about a person? That they have no personality. Who wants to spend time with someone who is so boring that they are described as having no personality? It’s better to be a jerk; at least you will be interesting. Having a personality is equally helpful to brands.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

#YourTaxi campaign backfires as passengers share horror stories

#YourTaxi campaign backfires as passengers share horror stories | MMK266 Consumer Behaviour @ Deakin | Scoop.it
A social media campaign designed to highlight the positives of Victoria's taxi industry backfires, with people sharing tales of unskilled, racist, rude and abusive drivers.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

This Paypal Ad Is Getting Hundreds of Complaints That It Spoils Christmas

This Paypal Ad Is Getting Hundreds of Complaints That It Spoils Christmas | MMK266 Consumer Behaviour @ Deakin | Scoop.it
Paypal has accidentally played the Grinch in Britain this holiday, according to several hundred viewers who have lodged complaints about its Christmas ad, claiming the commercial implies that Father Christmas—aka, Santa Claus—isn't real.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Stoner Sloth and 2015’s other advertising fails

Stoner Sloth and 2015’s other advertising fails | MMK266 Consumer Behaviour @ Deakin | Scoop.it
The internet has skewered the NSW government-funded ad, but it may not have been the dopiest ad dished up in 2015.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

The Good, The Bad, And The How-Did-That-Happen Australia Day Marketing Campaigns

The Good, The Bad, And The How-Did-That-Happen Australia Day Marketing Campaigns | MMK266 Consumer Behaviour @ Deakin | Scoop.it
The tradition of Australia Day blunders continue in this year's round up of patriotic ads.
more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

What’s next for non-conscious measurement?

What’s next for non-conscious measurement? | MMK266 Consumer Behaviour @ Deakin | Scoop.it

After some early stumbles, non-conscious measurement approaches are establishing footholds in marketing research. Elissa Moses looks at three major shifts that got us to this point and looks ahead to 2015 and beyond.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Skin cancer social marketing campaigns

Skin cancer social marketing campaigns | MMK266 Consumer Behaviour @ Deakin | Scoop.it

Australia is known for effective and sometimes hard-hitting skin cancer education and prevention campaigns. Although skin cancer rates remain high, the number of skin cancers diagnosed in some age groups has dropped and mortality rate has largely plateaued.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Ad Standards bulletin - November 2014

Ad Standards bulletin - November 2014 | MMK266 Consumer Behaviour @ Deakin | Scoop.it

The AdStandards Bulletin covers the ads that have recently been the subject of complaint. This issue looks at ads that have raised issues of promoting unhealthy eating to children, using offensive language and sexuality. Click through to see the reports and outcomes.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Marketing Failures: What’s in a Name?

Marketing Failures: What’s in a Name? | MMK266 Consumer Behaviour @ Deakin | Scoop.it

 

Product naming is considered a critical component in the branding process and it requires a mixture of creative and linguistic strategy. The product name needs to resonate and connect with audiences, as well as align with the company’s brand. It can take months of market research and evaluation to select the ‘right’ name. More complexity is added when the product is launched in overseas markets, when other languages need to be examined by marketers to ensure the words or sounds don’t carry any negative connotations in the target countries.

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

The marketing tricks developed through brain science that make you spend more money

The marketing tricks developed through brain science that make you spend more money | MMK266 Consumer Behaviour @ Deakin | Scoop.it

BRANDS are constantly on the trawl to figure out how to sell you more stuff!

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Consumer Attitudes: The 10 key insights from the ‘Connected Life’ report into Australia’s digital behaviours

Consumer Attitudes: The 10 key insights from the ‘Connected Life’ report into Australia’s digital behaviours | MMK266 Consumer Behaviour @ Deakin | Scoop.it

The report is the world’s largest study of digital attitudes and behaviours across 50 countries.   The 10 key insights from TNS' 'Connected Life' report  1. Australia is one of the world’s most connected countries. On average Australians own 4.8 devices and spend 3.3 hours a day online on…

more...
No comment yet.
Scooped by YourBusinessLibrarian
Scoop.it!

Emotion as a marketing tool: why syncing into social values is important

Emotion as a marketing tool: why syncing into social values is important | MMK266 Consumer Behaviour @ Deakin | Scoop.it

Kahneman argues that the human mind has two ‘systems’ of thinking: System 1 is fast and automatic, based on intuition and emotive or gut-feel responses, and System 2 is a rational, logical…

more...
No comment yet.