MME Marketing. More. Effective.
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Next: Datatising | M.M.E.

Next: Datatising | M.M.E. | MME Marketing. More. Effective. | Scoop.it

Unlocking creativity in a fast paced
digital reality. The future of Advertising ist Datatising.

Jean-Christophe Francet's insight:

An amazing keynote speech (30min) held by Tim Armstrong, Chairman & CEO of America Online (AOL) on the future of Advertising at the recent Dmexco in Köln.

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Trends 2014 | M.M.E.

Trends 2014 | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Digital Marketing Trends for 2014

Increase in the number of Digital Marketing Agencies or Consultants

 

Jean-Christophe Francet's insight:

"Fall trends" to be confirmed in 2014, some of them not new, but still interesting. The season of the Trend hunting is now open!

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Mobile Marketing | M.M.E.

Mobile Marketing | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Mobile Marketing ist nicht Mobile Advertising. Und umgekehrt.

Oder: Worin sich mMarketing von mAdvertising unterscheidet

Jean-Christophe Francet's insight:

Mobile Marketing? Mobile Advertising? Lesen Sie worin sich mMarketing von mAdvertising genau unterscheidet. Ein Artikel von Mike Weber, Head of Strategic Projects, PubliGroupe Ltd.

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An In-depth Article on Real Time Bidding

An In-depth Article on Real Time Bidding | MME Marketing. More. Effective. | Scoop.it
A detailed article on real time bidding, Ad exchanges, demand side platforms and supply side platforms. Contains everything you need to know about RTB.
Jean-Christophe Francet's insight:

Great explanation about what RTB is, how it works, opportunities and risks, how to execute right.

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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning | MME Marketing. More. Effective. | Scoop.it
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google...
Jean-Christophe Francet's insight:

A must-read about how the next level of "pay for performance" models could look like.


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Human Behavior | M.M.E.

Human Behavior | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Psychology for Marketers: 9 Revealing Principles of Human Behavior
Jean-Christophe Francet's insight:

Smart observations basing on the fact that we are all "only human", good to remember when adressing other with marketing messages.

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SSP : Improve Digital lance son ad-exchange privatif vidéo / Interview avec Christophe Menard, le VP Business Development France

 

 

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data and metrics | M.M.E.

data and metrics | M.M.E. | MME Marketing. More. Effective. | Scoop.it
MME is an online publication from PubliGroupe
Jean-Christophe Francet's insight:

Interesting survey about the perceived efficiency of the marketing efforts within companies.

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instagram vs vine | M.M.E.

instagram vs vine | M.M.E. | MME Marketing. More. Effective. | Scoop.it

Instagram just launched a 15-second, editable video function with image stabilization. What does this mean for Vine?

Jean-Christophe Francet's insight:

Interesting, because this race is not only a fight between Facebook and Twitter to capture audience, but really a competition about offering the better user experience.

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online vs offline | M.M.E.

online vs offline | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Why offline marketing still matters
Jean-Christophe Francet's insight:

Everyone rushes to build a hip online presence. But is it time now to welcome back some of the offline marketing methods?

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Omnichannel | M.M.E.

Omnichannel | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement

 

Jean-Christophe Francet's insight:

An excellent whitepaper, produced by the Winterberry Group in partnership with the Interactive Advertising Bureau. 

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Content Creation | M.M.E.

Content Creation | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Thinking about B2B content marketing? Stop! Content marketing can be a huge time sink when you are writing blog post after blog post to generate nothing in return.

 

Jean-Christophe Francet's insight:

So true!

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CMO Insights 2013 | M.M.E.

CMO Insights 2013 | M.M.E. | MME Marketing. More. Effective. | Scoop.it
MME is an online publication from PubliGroupe
Jean-Christophe Francet's insight:

Good infographic about the difficulty for CMOs to act coherently in today's increasingly digital and complex environnement, where everyone agrees we should get more digital but many companies lack the know-how/overall understanding of how to get there. Thank you accenture for this interesting survey.

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Display is king | M.M.E.

Display is king | M.M.E. | MME Marketing. More. Effective. | Scoop.it

As digital surges, mobile and social advertising are hot with marketers, but display remains king

Jean-Christophe Francet's insight:

Interesting new report by TechnoratiMedia, US are rebalancing strongly towards mobility and social advertising, though display remains the biggest slice of the cake.

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Seven Steps | M.M.E.

Seven Steps | M.M.E. | MME Marketing. More. Effective. | Scoop.it
 Seven Steps To Transforming Marketing Many CEOs are beginning to have second thoughts about the value of their marketing departments...This story is part of an interesting white paper which was published as pdf by Silicon Cloud.
Jean-Christophe Francet's insight:

Good points to think about when getting back to work after summer-break.

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Why every planner wants to be a programmatic buyer - iMedia Connection

Why every planner wants to be a programmatic buyer - iMedia Connection | MME Marketing. More. Effective. | Scoop.it
Why every planner wants to be a programmatic buyer iMedia Connection Fast forward to today's ad world, and we find that many of the media buyers who were slow to appreciate the importance of real-time bidding now realize that it presents a...
Jean-Christophe Francet's insight:

A good reminder that technology doesn't make sense and that advertising planning needs the right combination of human brain + technology facilities.

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Data Factors | M.M.E.

Data Factors | M.M.E. | MME Marketing. More. Effective. | Scoop.it
The Three Data Factors Driving Value in Performance-Based Advertising
Jean-Christophe Francet's insight:

Data Environment: The ‘Where’, Data Timing: The ‘When’, Data Context: The ‘How’. Pretty logical, actually!

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Le Web 3.0 sera comportemental et individualisé

Le Web 3.0 sera comportemental et individualisé | MME Marketing. More. Effective. | Scoop.it
Bien que définir le web par une version ne soit techniquement pas juste, cela a le mérite de marquer, théoriser et vulgariser les grandes évolutions de la toile. Si de nombreuses visions du web d
Jean-Christophe Francet's insight:

Un excellent résumé des outils et facilités pour la plupart déjà existants aujourd'hui mais pas déployés à grande écherlle, et de leur possible évolution. 

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Social Commerce | M.M.E.

Social Commerce | M.M.E. | MME Marketing. More. Effective. | Scoop.it
The Effect Of Social Media On Commerce

 

Jean-Christophe Francet's insight:

Interesting numbers demonstrating what we instinctively guess, like "People don’t like being pushed into a product but, they like getting friends opinions" and "92% shoppers have more confidence in online information than whatever the salesclerk has to say".

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Les régies publicitaires digitales doivent changer d’ADN, par Arnaud Huet, Senior manager chez Weave et Michel Juvillier, fondateur de Juvillier Conseil - Offremedia

Les régies publicitaires digitales doivent changer d’ADN, par Arnaud Huet, Senior manager chez Weave et Michel Juvillier, fondateur de Juvillier Conseil - Offremedia | MME Marketing. More. Effective. | Scoop.it
Il n’échappera à personne que, malgré la crise économique qui touche le marché européen et outre-Atlantique, le marché publicitaire online continue sa progression. Les prévisions pour les années à venir demeurent encourageantes.
Jean-Christophe Francet's insight:

Un excellent article sur le renouvellement nécessaire des régies classiques.

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digital transit | M.M.E.

digital transit | M.M.E. | MME Marketing. More. Effective. | Scoop.it

Gartner published a fascinating digital marketing transit map. Products and services are represented as stations at 12 tracks:

Jean-Christophe Francet's insight:

Really cool design for this digital marketing map, covering all disciplines and a good overveiw of the current players.

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Ogilvy’s pearls | M.M.E.

Ogilvy’s pearls | M.M.E. | MME Marketing. More. Effective. | Scoop.it

15 pearls of wisdom from the
legendary David Ogilvy

Jean-Christophe Francet's insight:

Good old Timeless wisdom quotes from "uncle Ogilvy". Good inspiration to start in the new week.

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Digital Future | M.M.E.

Digital Future | M.M.E. | MME Marketing. More. Effective. | Scoop.it

Eight inspiring themes from the Future
of Digital Marketing

Jean-Christophe Francet's insight:

Very inspiring theses, indeed!

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ads and analytics | M.M.E.

ads and analytics | M.M.E. | MME Marketing. More. Effective. | Scoop.it
Leveraging Advertising Data For
Behavioral Insights
Jean-Christophe Francet's insight:

Interesting numbers about factors influencing the conversion (daytime, value order)

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