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Rescooped by michel verstrepen from Omni Channel retailing
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Les 8 études à connaitre pour comprendre l'usage du mobile dans un magasin

Les 8 études à connaitre pour comprendre l'usage du mobile dans un magasin | mlearn | Scoop.it

Si vous savez déjà quelles sont les utilisations du mobile dans un magasin (comparaison de prix, recherche d'info détaillée...), avez vous une idée du comportement par tranche d'age, voire par type de magasin ?


Via Nicolas Prigent, Dominique Palacci, Commerce Digital, Davy Dauvergne
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Dominique Palacci's comment, December 9, 2012 4:57 AM
Et en France ? Ca dit quoi ?
Rescooped by michel verstrepen from eCommerce Lab
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Shoppers convert as often on tablets as on PCs

Shoppers convert as often on tablets as on PCs | mlearn | Scoop.it

Research from 16.2 billion visits to 150 e-retailer sites shows that the average conversion rate was 2.3% on tablets compared with 2.5% on laptop and desktop computers.

 

Consumers spent on average $123 per order when shopping with a tablet compared with $102 for those using laptop and desktop computers.

 

Retailers should develop distinct strategies for smartphones and tablets.


Via Pierre Lelong
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