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Rescooped by michel verstrepen from Education Technologies | Scoop.it
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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | mlearn | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein, Arthur Correia
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Bérénice Poircuitte's curator insight, January 7, 2016 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 2016 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 2016 12:12 AM
Very cool info graphic.
Rescooped by michel verstrepen from JUST TOOLS
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iPad Research in Schools - Use and Impact of the iPad

iPad Research in Schools - Use and Impact of the iPad | mlearn | Scoop.it

An in-depth study that took place in Scotland, looking at "issues associated with the deployment of personal mobile devices as tools for teaching and learning."
Four themes were identified:

* How tablet devices impacted teaching and learning?

* Leadership and management issues

* Parental engagement

* Professional development and learning for teachers

The post lists six headlines from the study, including (quoting):

* The adoption of mobile technologies on a personal basis significantly increases access to technology for students, both inside and beyond school, with many attendant benefits for learning which include greater motivation, engagement, parental involvement, and understanding of complex ideas.

 * Teachers are equally engaged by the use of a device like the iPad which has a low learning curve enabling them to use it immediately as a teaching tool and a learning tool for themselves.

For more information click through to the article. To download the report you will need to go a link at the end of the articles "iPad Scotland Evaluation."


Via Beth Dichter, FEED THE TEACHER
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Rescooped by michel verstrepen from La Newsletter du Marketing Mobile
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Apps : des utilisateurs plus engagés…mais moins loyaux. Explications :

Apps : des utilisateurs plus engagés…mais moins loyaux. Explications : | mlearn | Scoop.it
Selon la dernière étude de Localytics, spécialiste des mobile analytics, les utilisateur d’Apps seraient plus engagés sur leurs Apps favorites mais mo

Via TROUVE LIONEL, MMA France
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MMA France's curator insight, January 27, 2015 6:51 AM

La bataille entre rétention, engagement et conversion dans les applications mobiles continue de faire rage...