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Rescooped by michel verstrepen from Designing design thinking driven operations
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Are The #Customer #Experience Stakes Higher on #Mobile?

Are The #Customer #Experience Stakes Higher on #Mobile? | mlearn | Scoop.it
With many companies treating their mobile interactions with customers as an 'afterthought', we wonder whether they recognize the risks they are taking with their customers base.

Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue, Fred Zimny
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Eric_Determined / Eric Silverstein's curator insight, November 17, 2014 7:43 PM

The stakes are higher in #Mobile.


In 2013, there were 102 billion app downloads.  


1/4 of them were used just once and never touched again!


3 important points to consider:


  • Buyers see mobile customer experience as an 'elite' capability and make quick judgements based on early experiences ('they just don't have it")
  • The very nature of mobile is that customers are looking for quick results when they are short on time and have less tolerance for hiccups on mobile than on other platforms or brick and mortar environments
  • The difference between bad and good #CX is magnified on mobile with the best retailers having extremely well thought out and executed mobile sites


Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.


Is #gamification a possible solution to keep your customers engaged, share your thoughts?


Apptimate's curator insight, November 22, 2014 4:04 AM

Yes the stakes are much higher in mobile, and it's  not only about user interface, They want immediate response. They need security and privacy protection. And this will put enormous pressure on corporate IT departments to deliver the same experience in internal systems and apps

Rescooped by michel verstrepen from technologies
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WikiTouch

WikiTouch | mlearn | Scoop.it

For those who like using a Wiki and have iPhones etc., this is for you...

 

WikiTouch puts a wiki on the iPhone.

 

Will Kelly provides this post on how to create a mobile wiki.

 

Synchronisation acrosss multiple iPhones, iPads, PCs and the cloud makes this application another tool Assessors/Verifiers etc. may consider.

 

Learners, many of whom are glued to their phones, will also find WikiTouch a useful tool especially as they can export their notes/coursework etc., as Adobe PDF files, without needing another app (and it's all FREE)


Via John Dalziel
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Rescooped by michel verstrepen from New Digital Media
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Uh Oh: Microsoft Is Unhappy with OnLive Desktop

Uh Oh: Microsoft Is Unhappy with OnLive Desktop | mlearn | Scoop.it
OnLive Desktop turns Windows 7 into a speedy Web service that runs on iPads and Android tablets. It's both an impressive technical feat and just plain useful. But at least one Windows expert isn't so thrilled with it: Microsoft.

Via Matmi
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Rescooped by michel verstrepen from New Digital Media
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KLIPPBOK by IKEA

Take a look at KLIPPBOK, our new iPad app. With intuitive touch functionality, you can mix and match IKEA products to experiment with ideas for your home. Wh...

Via Tim Spencer, Matmi
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Matmi's curator insight, December 7, 2012 11:53 AM

Great, simple and effective. 

Rescooped by michel verstrepen from technologies
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Teaching Appz

Teaching Appz | mlearn | Scoop.it

Teaching APPZ - a directory of educational apps that can be used in the classroom and/or by Family Learning Practitioners.

 

Currently there are over 100 apps on the site, all of which are organised by subject, age range and device so you can easily find apps that can be used in teaching and learning (Those engaged in Initial Teacher Training should take a look!).

 

Currently supported devices include iPod Touch, iPhone, iPad and Android, as well as a number of useful web apps.

 

A useful guide to the quality education apps that are available and growing.


Via John Dalziel
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