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How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | mlearn | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.

 

Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".

 

Here's are the highlights of this article:

 

The variables associated with a successful mobile marketing campaign are:

 

**the immediacy, mapping, interaction, and collective aspects

 

**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection

 

**Today's digital-native consumer is empowered with more information and access to brands than ever before

 

**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared

 

**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point

 

Here is one thing of the points that caught my attention:

 

Immediacy

 

**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:

 

**actionable

**time sensitive 

**on the

**always on

 

**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:

 

**crisp

**call to action is clear, consise and quick to          

    participate in

 

Curated by Jan Gordon covering "Mobile Marketing and Beyond"

 

Read full article here: [http://bit.ly/xIATEz]


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Google lance Android Message pour porter le standard RCS, successeur du SMS

Google lance Android Message pour porter le standard RCS, successeur du SMS | mlearn | Scoop.it
Google veut faire d'Android Message l'appli universelle de messagerie et que le RCS finisse par remplacer les SMS.

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Rescooped by michel verstrepen from News we like
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Smartphones are revolutionizing medicine

Smartphones are revolutionizing medicine | mlearn | Scoop.it
Smartphones are revolutionizing the diagnosis and treatment of illnesses, thanks to add-ons and apps that make their ubiquitous small screens into medical devices, researchers say.

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Rescooped by michel verstrepen from Nouveaux médias, nouvelles pédagogies
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Comment j'ai pris un coup de vieux en regardant le portable des ados

Comment j'ai pris un coup de vieux en regardant le portable des ados | mlearn | Scoop.it
Dans le cadre d'un dossier sur les usages numériques des 13-17 ans, notre journaliste high-tech Boris Manenti s'est retrouvé face à un monde inconnu, fait d'emoji e

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Rescooped by michel verstrepen from :: The 4th Era ::
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Tablet market 'spiraling decline' continues, Apple remains No. 1, Amazon moves up | ZDNet

Tablet market 'spiraling decline' continues, Apple remains No. 1, Amazon moves up | ZDNet | mlearn | Scoop.it
Amazon Fire tablets fared well in the fourth quarter, but others struggled. Is the tablet market irrelevant?

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Rescooped by michel verstrepen from Educnum
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Liste d’applications mobiles pour la classe | Numérique


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Pascale Jallerat's curator insight, January 26, 7:03 PM
Ideal pour travailler en pédagogie différenciée
Rescooped by michel verstrepen from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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The iPhone turns 10: Here are 10 ways it changed the world

The iPhone turns 10: Here are 10 ways it changed the world | mlearn | Scoop.it
On January 9, 2007, Steve Jobs introduced the world to the iPhone.

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Jeremy McGIlvrey's comment, January 10, 4:39 AM
Very nice post. http://www.jeremymcgilvrey.net/
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Exposition aux ondes : 89 % des téléphones portables dépassent la réglementation européenne

Exposition aux ondes : 89 % des téléphones portables dépassent la réglementation européenne | mlearn | Scoop.it
Les ondes des téléphones portables présentent des dangers pour la santé humaine, notamment la nuit. L’organisation mondiale de la santé a ainsi déclar&e

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Rescooped by michel verstrepen from Studying Teaching and Learning
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7 Benefits of Mobile Learning Over Traditional eLearning Infographic

7 Benefits of Mobile Learning Over Traditional eLearning Infographic | mlearn | Scoop.it
7 Benefits of Mobile Learning Over Traditional eLearning Infographic To maximize the impact of your training, giving learners the flexibility to learn “on the go” as well as on device of their choice (tablets and smartphones) is necessary. The 7 Benefits of Mobile Learning Over Traditional eLe... http://elearninginfographics.com/benefits-of-mobile-learning-over-traditional-elearning/
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Chemey Andre's curator insight, September 27, 2016 10:03 PM

I can't overstate the benefits of having mobile devices in the class... (when we all manage to stay on topic)

Dell Technical Support Phone Number 1 (800) 204-4427's curator insight, September 29, 2016 8:10 AM
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Contrôler/afficher son Android sur PC (les 3 meilleures applications gratuites) !

Contrôler/afficher son Android sur PC (les 3 meilleures applications gratuites) ! | mlearn | Scoop.it
Voulez-vous regarder un bon film sur votre Smartphone en "large" depuis votre PC ? Aimeriez-vous jouer à vos jeux préférés sur PC sans utiliser un simulateur

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What’s the best way to display PowerPoint on my iPad?

What’s the best way to display PowerPoint on my iPad? | mlearn | Scoop.it
The peeps in Seattle have been big enough to set aside their differences, creating the new PowerPoint app for mobile devices.
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Under the hood: discover 13 hidden iPad features

Under the hood: discover 13 hidden iPad features | mlearn | Scoop.it
Apple’s tablet has a host of easy-to-miss tricks, many of which work on the iPhone too. We take a tour…
Via Dr. Joan McGettigan, Lisa Durff
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Rescooped by michel verstrepen from Tools You Can Use
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Back Up Your Phone While Charging It With This Spendy Cable

Back Up Your Phone While Charging It With This Spendy Cable | mlearn | Scoop.it
A pricey little cable with a built-in storage module, Meem is an ingenious way to back up your photos, contacts, and text messages without the cloud.

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Inus Grobler's comment, July 24, 2016 10:56 AM
check out my blog: www.fotoinusgrobler.com
Rescooped by michel verstrepen from Daily Magazine
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This portable antenna makes sure your phone never loses signal again

This portable antenna makes sure your phone never loses signal again | mlearn | Scoop.it
GoTenna is perfect for when you're off camping in the wildnerness or just looking to save money on roaming charges abroad.

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Rescooped by michel verstrepen from Le paiement de demain
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Apple Pay dominates mobile payments, and it could change retail forever

Apple Pay dominates mobile payments, and it could change retail forever | mlearn | Scoop.it
Image: Sarah Tew/CNET Just a few years ago Apple Pay was a vague hope, a chance for Apple to diversify its burgeoning Services business, which was app and iTunes heavy. Today, according to new surv…

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75% de l'usage de l'internet sera Mobile en 2017 !

75% de l'usage de l'internet sera Mobile en 2017 ! | mlearn | Scoop.it
Un rapport publié par l’agence Reuters révèle que 75% de l’usage de l’internet en 2017 se fera sur les appareils mobiles.

Via Christelle POËTTE, A. HUGON
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Christelle POËTTE's curator insight, February 6, 2:34 AM
La question du mobile first ne se pose plus !
Aline Martin's curator insight, February 6, 4:51 PM
Share your insight
Flavien Troubat Pro's curator insight, February 7, 8:40 AM
Mobile en 2017 first !
Rescooped by michel verstrepen from TICE et langues
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Pourquoi Android nécessite 2 fois plus de RAM qu'iOS ?

Pourquoi Android nécessite 2 fois plus de RAM qu'iOS ? | mlearn | Scoop.it
Android a besoin de deux fois plus de mémoire RAM qu'iOS pour offrir la même fluidité, comment expliquer cette différence entre les deux OS ?

Via Freewares&Tutos, Juergen Wagner
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Veille Text Mining's curator insight, February 5, 9:03 AM
Voici un comparatif intéressant entre IOS & Android, plus un tutto gratuit pour augmenter la mémoire vive de ceux qui sont sous Android !
Rescooped by michel verstrepen from Algorithmes - Sémantique - analyse prédictive - Intelligence Artificielle
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En 2017, le « machine learning » fera son entrée dans plus de 300 millions de smartphones

En 2017, le « machine learning » fera son entrée dans plus de 300 millions de smartphones | mlearn | Scoop.it

Début 2017, le nombre d’appareils dotés d’un lecteur d’empreintes digitales atteindra pour la première fois le milliard. Tel est le constat dressé par Deloitte qui vient de dévoiler les résultats de son étude mondiale dédiée aux évolutions d’usage, de consommation et de marché dans le secteur des technologies, médias et télécommunications (TMT) en 2017. En 2017, il y aura aussi plus de dix millions d’attaques par « déni de service distribué » (DDoS) et l’investissement en matière de navigation numérique attendra le milliard de dollars US. Parallèlement, plus de 300 millions de smartphones, soit plus du tiers des téléphones qui seront vendus dans le monde, seront dotés de fonctions intégrées de « machine learning » et les ventes de tablettes seront inférieures à 160 millions d’unités, soit une baisse d’environ 10% par rapport à 2016. Enfin, d’ici à la fin de 2018, les modèles de consommation souples, ou « IT as a service », représenteront 35% des dépenses en informatique.


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Rescooped by michel verstrepen from Tools You Can Use
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Evernote aims for speed and simplicity with its new iOS app

Evernote aims for speed and simplicity with its new iOS app | mlearn | Scoop.it
How do you keep loyal users after quickly stepping back from a potentially intrusive new privacy policy? For Evernote, it's by releasing a new app tha

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PowerDirector devient le premier éditeur vidéo sous Android à supporter la 4K - FrAndroid

PowerDirector devient le premier éditeur vidéo sous Android à supporter la 4K - FrAndroid | mlearn | Scoop.it
Les constructeurs proposent aujourd'hui des produits supportant la 4K, devenus, par ailleurs, argument de vente. En dehors des téléviseurs, les smartphones
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Rescooped by michel verstrepen from eLearning at eCampus ULg
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Create and Program Mobile Apps With MIT App Inventor | Tech Learning

Create and Program Mobile Apps With MIT App Inventor | Tech Learning | mlearn | Scoop.it
The Resource for Education Technology Leaders focusing on K-12 educators. Site contains a Software Reviews Database, articles from Technology & Learning Magazine, articles from Educators in Educators' eZine, Event and Contest listings, Reader suggested Web sites, and weekly news updates on education technology leaders." />

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Rescooped by michel verstrepen from Mobile Learning in Higher Education
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How Mobile Learning Challenges Can Be Conquered

How Mobile Learning Challenges Can Be Conquered | mlearn | Scoop.it
If the prediction by Gartner is anything to go by, a massive 70% of the mobile workforce will be using tablets by 2017. This statistic is enough for you to venture into the world of mobile learning if you haven’t yet. Mobile learning is learning through mobile devices such as Smartphones, iPads, and tablets. Delivering training to your mobile salesforce on their mobile devices to help them access information just-in-time is a boon. But every boon has a goon and in this case, there are not one, but three goons. Let’s see what they are and how you can combat these three goons to enjoy the boons!

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Des dispositifs implantables et des lentilles de contact pour communiquer avec les Smartphones

Des dispositifs implantables et des lentilles de contact pour communiquer avec les Smartphones | mlearn | Scoop.it
Les ingénieurs de l’Université de Washington ont créé un moyen de communication qui permet aux périphériques tels que des implants cérébraux et des lentilles de contact « parlent » aux objets du quotidien tels que les Smartphones et les montres. Ils appellent cette méthode « communication interscatter », basée sur une technique appelée rétrodiffusion qui permet aux périphériques d’échanger…

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Rescooped by michel verstrepen from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Comfortably 2.0: 10 Activities to do on an iPad instead of a Worksheet

Comfortably 2.0: 10 Activities to do on an iPad instead of a Worksheet | mlearn | Scoop.it

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Rescooped by michel verstrepen from Vie numérique à l'école - Académie Orléans-Tours
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[Version EPUB] 30 activités pour enseigner avec les tablettes - cycle 3, toutes disciplines

[Version EPUB] 30 activités pour enseigner avec les tablettes - cycle 3, toutes disciplines | mlearn | Scoop.it
Fruit de l’expérience d’enseignants et de formateurs dans la perspective du nouveau cycle 3, l’ouvrage propose 30 scénarios exploitant le potentiel pédagogique des tablettes, de nombreux exemples d’applications utiles aux apprentissages et des liens vers des pratiques de classe en vidéo.

Via Canopé Beauvais, Michèle Drechsler
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Rescooped by michel verstrepen from Into the Driver's Seat
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Google’s New App Brings Hundreds of Museums to Your Phone

Google’s New App Brings Hundreds of Museums to Your Phone | mlearn | Scoop.it
Google's new Art Recognizer tool turns your museum visit into a multimedia experience.

Via Bonnie Bracey Sutton, Jim Lerman
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