Shoppers convert as often on tablets as on PCs | mlearn |

Research from 16.2 billion visits to 150 e-retailer sites shows that the average conversion rate was 2.3% on tablets compared with 2.5% on laptop and desktop computers.


Consumers spent on average $123 per order when shopping with a tablet compared with $102 for those using laptop and desktop computers.


Retailers should develop distinct strategies for smartphones and tablets.

Via Pierre Lelong