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Rescooped by michel verstrepen from Designing design thinking driven operations
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Are The #Customer #Experience Stakes Higher on #Mobile?

Are The #Customer #Experience Stakes Higher on #Mobile? | mlearn | Scoop.it
With many companies treating their mobile interactions with customers as an 'afterthought', we wonder whether they recognize the risks they are taking with their customers base.

Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue, Fred Zimny
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Eric_Determined / Eric Silverstein's curator insight, November 17, 2014 7:43 PM

The stakes are higher in #Mobile.


In 2013, there were 102 billion app downloads.  


1/4 of them were used just once and never touched again!


3 important points to consider:


  • Buyers see mobile customer experience as an 'elite' capability and make quick judgements based on early experiences ('they just don't have it")
  • The very nature of mobile is that customers are looking for quick results when they are short on time and have less tolerance for hiccups on mobile than on other platforms or brick and mortar environments
  • The difference between bad and good #CX is magnified on mobile with the best retailers having extremely well thought out and executed mobile sites


Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.


Is #gamification a possible solution to keep your customers engaged, share your thoughts?


Apptimate's curator insight, November 22, 2014 4:04 AM

Yes the stakes are much higher in mobile, and it's  not only about user interface, They want immediate response. They need security and privacy protection. And this will put enormous pressure on corporate IT departments to deliver the same experience in internal systems and apps

Rescooped by michel verstrepen from UXploration
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Introducing: User Experience Benchmarks for Tablets and Smartphones

User experience of tablets and smartphones is one of the most important aspects of the overall perceived value of the device.


Via Mario K. Sakata
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Rescooped by michel verstrepen from UXploration
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Mobile Site vs. Full Site (Jakob Nielsen's Alertbox)

Good mobile user experience requires a different design than what's needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.


Via Mario K. Sakata
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Rescooped by michel verstrepen from Ayantek's Mobile Marketing Digest
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3 Strategies to Help Create a Better Mobile Experience for your Customers | Ayantek

3 Strategies to Help Create a Better Mobile Experience for your Customers | Ayantek | mlearn | Scoop.it

The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise.


Via The Ayantek Team
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Rescooped by michel verstrepen from UXploration
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Feel UX: If Apple Won't Innovate The User Experience, Android Designers Will - Forbes

Feel UX: If Apple Won't Innovate The User Experience, Android Designers Will - Forbes | mlearn | Scoop.it

Apple's iOS ecosystem is so robust at this point that it seems unstoppable. Android, and Windows Phone, are at a strong disadvantage because they have fewer or less reliable content offerings.


Via Mario K. Sakata
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