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[Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 

[Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity  | Mktg digital | Scoop.it
The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers?
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Positive Customer Experience Is the New Lead Generation

Positive Customer Experience Is the New Lead Generation | Mktg digital | Scoop.it
Traditional lead generation is dead. Okay, maybe I am overstating my case. Traditional lead generation may not be dead, but, in a low-trust and short-attention span world, it has morphed. Dramaticall…
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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Mktg digital | Scoop.it
Do you have a monitoring tool set up to track important mentions on Facebook, Twitter, blogs and more? Are you monitoring the trends related to conversations about your brand?   Is all that social media activity paying off? I have a business mentor called Bill Liao who is a highly successful business person.  Listening is one of the most important things he taught me. What are people saying that is negative or positive about you or your business? There are many things to consider when looking fo
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4 Steps to Creating Authentic Stories Your Customers Will Want to Read

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | Mktg digital | Scoop.it
Authentic stories help powerful brands make deep connections with customers. But what is a powerful story and how do you tell it? These four tips will help tell stories that make connections and get results.
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The Evolution of Social Media (2008-2013) ~ An Infographic

The Evolution of Social Media (2008-2013) ~ An Infographic | Mktg digital | Scoop.it
To celebrate HootSuite's 5th birthday, we've created an infographic offering a snapshot of the evolution of social media over the past 5 years.

Via François Scheid
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Google's shutting the door on doorway pages for SEO

Google's shutting the door on doorway pages for SEO | Mktg digital | Scoop.it
Google announced it's cracking down on website doorway pages to keep search results organic and user-friendly.
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10 Ways to Create Beautiful Content: Storytelling, Visuals and More

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | Mktg digital | Scoop.it
Hubspot Blog post
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How the Apple Watch could reinvent fashion as we know it

How the Apple Watch could reinvent fashion as we know it | Mktg digital | Scoop.it
The most important thing that the Apple Watch has already tapped into, and has in common with the fashion world, is our imagination.
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L'influence des médias sociaux sur les entreprises

L'influence des médias sociaux sur les entreprises | Mktg digital | Scoop.it
Cette infographie est faite pour montrer comment les médias sociaux influent sur les entreprises, et souligne également combien de temps les gens ont passé sur les médias sociaux ainsi que les achats...

Via François Scheid
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