MKTG-320 Market Research – Case Study: Clover Valley Dairy
You are the manager of Clover Valley Dairy, which has no market research specialist. As manager, you must evaluate the situation of the company.
Write a 3 to 5 page reply to Charles Krieger’s letter concerning market testing. Your reply should include answers to the three “Questions for Discussion” and should also explore the purpose of the research, definition of the problem, and the design of the study. Evaluation of the cost/value of the research should also be included.
Case Study: Eddie Bauer The Eddie Bauer Case Study and Grading Rubric are in Doc Sharing. You have been hired by Eddie Bauer to examine how they can better employ secondary marketing data in selecting future store locations. Eddie Bauer has asked the following questions: Who are their best prospects? What are they like? Where can they find them?
Write a 3 to 5 page report addressing the following questions:
What demographic and geographic information should Eddie Bauer collect to select store locations?What information on the competitive environment should Eddie Bauer collect?Suggest methods by which Eddie Bauer can conduct marketing research to identify the shared characteristics of those customers who frequent Eddie Bauer stores versus the characteristics of customers who frequent the stores of competitors at various locations?
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