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Why David Byrne is wrong about Spotify

Why David Byrne is wrong about Spotify | mktg 3104 | Scoop.it
Dave Allen: Musicians such as Byrne and Thom Yorke can't blame the internet for their problems. We need to work with new markets, not reject them
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Most firms are considering bringing production back from China

Most firms are considering bringing production back from China | mktg 3104 | Scoop.it
The Made in America revival has scored another boost as the bulk of manufacturing executives say they will pull production from China and bring it onshore.
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Mistakes Marketers Make

Mistakes Marketers Make | mktg 3104 | Scoop.it
Executives often suspect that much of the money their companies spend on marketing is wasted. In many cases, they're right.
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Fukuppy? Really? Here's our top five marketing fails

Fukuppy? Really? Here's our top five marketing fails | mktg 3104 | Scoop.it
Bella Mackie: Open thread: A Japanese company has unveiled a mascot with an unfortunate name – tell us about your favourite advertising aberrations (A mascot called Fukuppy? Really?
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