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Matt Cutts Clarifies Whitehat vs Blackhat SEO

Mash-up created by SEO Blog http://www.viperchill.com On his return from Vacation, Matt Cutts clarifies the differences between whitehat and blackhat SEO, a hot topic in the search engine...
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How to Build a Smart B2B LinkedIn Ads Campaign - ClickZ

How to Build a Smart B2B LinkedIn Ads Campaign - ClickZ | Mk web | Scoop.it
LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal.

 

Key excerpt...

 

Like any online advertising channel, segmentation is still important for LinkedIn Ads. But LinkedIn is certainly unique in this regard.

For LinkedIn Ads campaigns, keep in mind that the budgets, bids, and ads are set at the campaign level. So, if you create a flat campaign structure (lumping all options together in one campaign) you will have very little control over performance and could limit the number of available LinkedIn members (estimated target audience). Layering targeting options will zero in on individuals who meet all of those criteria.A strong starting point is to create campaigns that contain the higher level targeting options (company, industry, job title, skills) layered with more detailed targets (location, age, gender, school).As you see performance statistics build, you can decide where you want to either "zoom in" or "zoom out" with regards to targeting specificity. Test different combinations of targeting layers and even break out individual targets (e.g., by specific companies or job titles) to see what converts best.Another consideration is that the LinkedIn Ads management interface is clunky and tedious. There is not a desktop tool for managing campaigns (à la AdWords Editor or Facebook Power Editor). So, if you go crazy with hyper-targeting, just be aware that your time investment in management will grow.Create ads that are relevant to your targets, but still adhere to ad writing best practices: be engaging with copy and image (these ads are much like display ads, they must distract from all of the other information on LinkedIn). Describe the benefits of your services. Include a call-to-action. Keep it all in 100 characters or less - 25 headline, 75 body.
Via marketingIO
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marketingIO's curator insight, July 10, 2013 8:35 AM

I scooped what I thought to be the most pertinent part of this excellent article, however, you'll want to refer back to the article on persona building and how to apply the personas to your campaigns. Bookmark this scoop!


  • See the article at www.clickz.com
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Los Grandes Beneficios del SEM para una Startup: Conversiones ...

Los Grandes Beneficios del SEM para una Startup: Conversiones ... | Mk web | Scoop.it
Las estrategias SEM como una herramienta de análisis de mercado y gestión de los recursos. Un sistema que va más allá de las pujas y la inserción de anuncios.
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Forma optima de utilizar el código de seguimiento de Analitycs

Forma optima de utilizar el código de seguimiento de Analitycs | Mk web | Scoop.it

Google Analitycs es una de las herramientas de Analítica web más utilizadas en Internet  sin embargo para poder obtener análisis confiables debemos implementar el código de rastreo de forma correcta...


Via Alvaro Díaz A.
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4 Cursos gratis sobre Marketing Online | Negocios y Emprendimiento

4 Cursos gratis sobre Marketing Online | Negocios y Emprendimiento | Mk web | Scoop.it
En esta ocasión te compartimos cuatro cursos con los que aprenderás a usar algunas herramientas básicas del marketing online. Todos los cursos son en video y están diseñados de tal manera que puedas aprender desde ...
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¡ Community Manager vs Webmaster! - Periódico Zócalo

¡ Community Manager vs Webmaster!
Periódico Zócalo
Frecuentemente me han preguntado, si es negocio todavía, crear sitios o páginas web, o solamente usar las redes sociales.
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Google mejora AdWords con “Estimación Total de Conversiones”

Google mejora AdWords con “Estimación Total de Conversiones” | Mk web | Scoop.it
Consiste en una mejora al rastreo de conversiones ofrecido por su servicio de AdWords, en el cual tiene en cuenta el uso de distintas pantallas; es decir, permite rastrear la conversión de un usuario que ve un anuncio desde su móvil para después...

Via Alvaro Díaz A.
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El webmaster de Bajatetodo.es multado y condenado - Noticias 2D

El webmaster de Bajatetodo.es multado y condenado - Noticias 2D | Mk web | Scoop.it
Noticias 2D
El webmaster de Bajatetodo.es multado y condenado
Noticias 2D
El webmaster de la página Bajatetodo.es ha sido condenado de manera reciente a 18 meses de cárcel con una multa impuesta de 21.000 euros o lo que es lo mismo, 12 euros diarios.
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