LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal.
Like any online advertising channel, segmentation is still important for LinkedIn Ads. But LinkedIn is certainly unique in this regard.
For LinkedIn Ads campaigns, keep in mind that the budgets, bids, and ads are set at the campaign level. So, if you create a flat campaign structure (lumping all options together in one campaign) you will have very little control over performance and could limit the number of available LinkedIn members (estimated target audience). Layering targeting options will zero in on individuals who meet all of those criteria.A strong starting point is to create campaigns that contain the higher level targeting options (company, industry, job title, skills) layered with more detailed targets (location, age, gender, school).As you see performance statistics build, you can decide where you want to either "zoom in" or "zoom out" with regards to targeting specificity. Test different combinations of targeting layers and even break out individual targets (e.g., by specific companies or job titles) to see what converts best.Another consideration is that the LinkedIn Ads management interface is clunky and tedious. There is not a desktop tool for managing campaigns (à la AdWords Editor or Facebook Power Editor). So, if you go crazy with hyper-targeting, just be aware that your time investment in management will grow.Create ads that are relevant to your targets, but still adhere to ad writing best practices: be engaging with copy and image (these ads are much like display ads, they must distract from all of the other information on LinkedIn). Describe the benefits of your services. Include a call-to-action. Keep it all in 100 characters or less - 25 headline, 75 body.
En esta ocasión te compartimos cuatro cursos con los que aprenderás a usar algunas herramientas básicas del marketing online. Todos los cursos son en video y están diseñados de tal manera que puedas aprender desde ...
Consiste en una mejora al rastreo de conversiones ofrecido por su servicio de AdWords, en el cual tiene en cuenta el uso de distintas pantallas; es decir, permite rastrear la conversión de un usuario que ve un anuncio desde su móvil para después...
Noticias 2D El webmaster de Bajatetodo.es multado y condenado Noticias 2D El webmaster de la página Bajatetodo.es ha sido condenado de manera reciente a 18 meses de cárcel con una multa impuesta de 21.000 euros o lo que es lo mismo, 12 euros diarios.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.