Fundamentals of Marketing
179 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Gonzalo Moreno
Scoop.it!

¿Qué es outbound marketing?

El objetivo del outbound marketing es generar demanda para un producto o servicio que conduzca a obtener las ventas para cumplir la meta de ingresos y ganancias
Gonzalo Moreno's insight:
Inbound marketing?
No! Hoy hablamos de outbound... O lo que es lo mismo, del marketing "de toda la vida"!
Un buen trabajo de los chicos de @inboundemotion
:)
more...
No comment yet.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

150 Years of the Best Holiday Marketing Campaigns

150 Years of the Best Holiday Marketing Campaigns | Fundamentals of Marketing | Scoop.it

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

 

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends.

 

Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....


Via Jeff Domansky
Gonzalo Moreno's insight:
A trip in time: Understading what Christmas symbols are, nowadays, and where they came from.
more...
Jeff Domansky's curator insight, November 15, 11:29 AM

Look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without.

Daniel Gonzales's curator insight, November 15, 2:06 PM
Taking it back to 1874... Hubspot is an awesome learning source, great blog to plug into!
Comunipedia 3.0 's curator insight, November 15, 5:35 PM
Entretenida infografía que trata la evolución de las campañas de marketing realizadas en las vacaciones de Navidad durante 150 años, por lo que recoge también las campañas anteriores a la llegada del marketing digital.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Fundamentals of Marketing | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....


Via Jeff Domansky
Gonzalo Moreno's insight:
PRODUCT DESIGN is also PACKAGING... Here is some specific content on it!
more...
Jeff Domansky's curator insight, September 30, 2:54 AM

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

Scooped by Gonzalo Moreno
Scoop.it!

Cisco France Blog – Data Center » le Big Data et l’IoT ouvrent de nouvelles perspectives pour l’analytique

Cisco France Blog – Data Center » le Big Data et l’IoT ouvrent de nouvelles perspectives pour l’analytique | Fundamentals of Marketing | Scoop.it
Faciliter l’accès aux données par des directions métier. Les utilisateurs des directions métiers ont besoin d’analyser rapidement et simplement des données appartenant à différentes bases de données. Cela devient possible si on leur offre le moyen de réaliser une vue logique de toutes les données nécessaires sans déplacement ou copie de données.
Gonzalo Moreno's insight:

Big Data e Internet of Things, dos temas calentitos, desde una perspectiva "bastante" tecnológica (es CISCO, al fin y al cabo), pero muy entendible...
:)

more...
No comment yet.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Retail Consumer Research Results 2015 – Accenture

Retail Consumer Research Results 2015 – Accenture | Fundamentals of Marketing | Scoop.it

Accenture shares results of 2015 Seamless Retail Research Survey. Insights on retail trends, connected shopping and customer experience.

 

Accenture went on a journey to understand consumer preferences to shop seamlessly across channels and the ability of retailers to deliver that seamless experience.

 

Consumer Research SurveyAccenture surveyed nearly 10,000 adult consumers in November 2014 in 13 countries around the globe: Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Africa, Spain, Sweden, United Kingdom and United States. The survey targeted respondents who shop in a multi-channel way and use the internet and their smartphones regularly....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 5, 2015 1:56 AM

Lots of useful marketing data from this recent Accenture survey.

Sandra Navarro's curator insight, October 5, 2015 4:05 AM

very interesting article about how social media consumes our lives on daily basis. Have a read guys, you will not regret it!

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Next Generation Consumers and the Death of Marketing as We Know It - Brand Quarterly

Next Generation Consumers and the Death of Marketing as We Know It - Brand Quarterly | Fundamentals of Marketing | Scoop.it

Hung out with any box-fresh adults recently? Wow, they are different. No doubt about it, the way younger people look at the world is unrecognisable from the way most experienced marketers do.

 

With under-25s, you are not the brand anymore – they are! Insights into under-25s are everywhere but there’s been one seismic shift in the way they want to engage with brands that is not reflected in the strategies and tactics of most marketing teams: with under-25s, you are not the brand anymore – they are.

 

It’s a change that demands a fundamentally flipped marketing playbook and you need to learn to use the new rules to maintain a competitive edge....


Via Jeff Domansky
Gonzalo Moreno's insight:

Branded you, Branded me...

more...
Jeff Domansky's curator insight, March 14, 2015 10:51 AM

Next Generation Consumers no longer put brands on a pedestal or seek to conform to the aspirational lifestyles brands promote. It's all about "brand me."

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Fundamentals of Marketing | Scoop.it

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:

- The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)

- The Top 7 Social Media Trends Dominating 2014 (written July 2014).

 

But without further ado, here are my top 7 social media marketing predictions for 2015!...


Via Jeff Domansky
Gonzalo Moreno's insight:

Everybody talks about how "content is king" and "social media are the key to the real online marketing".
And I still wonder what if...
:)

more...
Kayla Childress's curator insight, November 23, 2014 11:51 PM

This article discusses in detail the predictions of social media in 2015 and which platforms will be most successful in comparison to others, and which will grow. The first platform discussed is Ello. "Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.” The next point discussed was Facebook ad and pricing demand will increase. Thirdly, Twitter's new business advertising will sky rocket in popularity. Google+ will fade into obscurity. Instagram will become essential for those companies that base a lot of their marketing off of image based social media. Sixth, LinkedIn will widen it's gap as the B2B platform. And finally, social media will become a core necessity for online marketing. I would have to agree with a majority of the points made throughout the article besides Ello becoming more popular. As it approaches the end of 2014 people are still incredibly active on Facebook; I think Ello may take a little longer to evolve into a heavier platform that is used amoungst the general public and companies trying to marketing there products and services.

Stephen Daniels's curator insight, November 24, 2014 10:38 AM

2014 has brought about some new trends in terms of how business are using social media and I expect even more new trends to emerge in 2015. One of these expected trends is the rise of Ello, expected to go head to head with Facebook. Ello offers a social media experience much like Facebook, but offers a promise of an ad free experience. I think that this is a great feature that will bring a lot a Facebook users to the platform. It will be interesting to see if the platform can allow users to create the same engaging content as Facebook and other social media sites without incorporating advertisements. I think that if they can achieve this it has the chance to take over the social media giant Facebook.

Shaquille Portee's curator insight, November 24, 2014 10:59 AM

I found this article to be insightful. Forbes breaks down what to expect in the upcoming year as far as trends in social media marketing goes. For instance, companies that advertise on Facebook are expected to see an increase in pricing. They also predict that the google plus platform will "fade into obscurity", which is no surprise. With 200 million users monthly instagram will become essential for image based social media marketing.

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Why Brands Should Stop Idolizing Oreo's Social Media Strategy | Fundamentals of Marketing | Scoop.it

It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now....


Via Jeff Domansky
Gonzalo Moreno's insight:

Aprende a cuidar tu marca... Porque lo que es GENIAL para unos no es NI MEDIO BUENO para otros.

more...
Jeff Domansky's curator insight, November 1, 2014 11:20 AM

Rohit Bhargava offers a thoughtful counterpoint to Oreo's quirky, sometimes successful social media campaigns. Good read. 9/10

Amanda Wall's curator insight, November 1, 2014 9:11 PM

This article is a good example of why it is important to strategically plan social media campaigns. Using Oreo as an example this article goes on to example what worked and what didn't work with their campaigns. Oreo is an award winning brand just for their advertising alone, however, according to this article once they start a campaign the don't finish it. 

 

Example from article:

"Last year the brand spent millions to launch the “Cookie vs. Creme” campaign pitting consumers who loved the cookie part of Oreo’s against those who love the creme. Today, the URL is inactive and the only trace of that campaign is an occasional YouTube video."


A campaign that could have been extremely successful if followed through properly. It is important to the world of PR to look at what worked and what didn't work, so you can grow and create successful future campaigns. 

Dean Ryan G. Martin's curator insight, November 2, 2014 5:26 AM

Yes. Oreo is an impulse buy; therefore; their social media campaign isn't for every one.

Scooped by Gonzalo Moreno
Scoop.it!

Apple just lost the global smartphone war to Google.

Apple just lost the global smartphone war to Google. | Fundamentals of Marketing | Scoop.it
Much has been reported about Apple’s biggest volume day to date — selling 4 million iPhone 6’s in 24 hours worldwide this past Friday. It’s a tremendous achievement for any company.
Less has been
Gonzalo Moreno's insight:

Right or wrong? I don't care!
Grammar mistakes? I don't care!

...It is just a brilliant example of many relevant topics:
1) Risks of propietary platforms

2) The "base of the pyramid" as a profitable market

3) Global marketing strategies, market entries, etc.

more...
No comment yet.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Fundamentals of Marketing | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.

 

But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 

 

What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...


Via Jeff Domansky
Gonzalo Moreno's insight:

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

more...
Jeff Domansky's curator insight, August 19, 2014 9:45 AM

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

Ben Ricchio's curator insight, August 20, 2014 9:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Fundamentals of Marketing | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
Gonzalo Moreno's insight:

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

more...
rodrick rajive lal's curator insight, July 8, 2014 12:55 AM

This is so informative and so helpful! It is an exhaustive study on my we are addicted to micro-social networking sights, and the writer has explained this through his understanding of Psychology. Intermittent conditioning is the term used to explain why we keep returning to the site. A single re-tweet, or a single favorite would be enough to keep us visiting the site from time to time! The researcher has also narrowed down some of the possible factors that might contribute to one's popularity on a social networking site. The findings of this research have implications for not just Twitter, but also Facebook, and Blog spot.  Being a regular writer on Blog spot, I was able to gain important ideas about how to make my posts more visible, and to be able to get more hits. I am sure that all bloggers and  tweeters will gain a lot after reading this!

Stephen Dale's curator insight, July 8, 2014 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

pink HA media's curator insight, July 8, 2014 7:07 AM

Tweet shrink

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

The Shocking Truth: Customers Don't Want to Engage With Your Company

The Shocking Truth: Customers Don't Want to Engage With Your Company | Fundamentals of Marketing | Scoop.it

The conversation around brand loyalty has been on a steady decline since the advent of social media.

 

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularlzy engage with customers, touting the untold benefits of regular contact.The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.

 

But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.....


Via Jeff Domansky
Gonzalo Moreno's insight:

Loyalty is not just about FREQUENCY, but also BRANDING and BRAND VALUES

more...
Jeff Domansky's curator insight, June 4, 2014 2:04 AM

When it comes to brand loyalty, values are worth more than engagement.

Laura Kelly's curator insight, June 4, 2014 2:25 AM

Hello friends...!!!
            
Please Download this Awesome Android Game - Kids Garden Makeover From Play store..And Also Share with your friends..!! It's FREE for Limited Time..!!! Hurry!!!

https://play.google.com/store/apps/details?id=com.gameimax.kidsgardenmakeover

Rescooped by Gonzalo Moreno from Consumer Behavior in Digital Environments
Scoop.it!

Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads

Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads | Fundamentals of Marketing | Scoop.it

A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby Boomers (49-67). One of the key differences pertains the top sources of information that influence purchase decisions. Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

 

The survey asked respondents which sources of information are influential to them across 4 product categories – apparel, packaged goods, financial products, and big-ticket purchases (such as travel and electronics). Word-of-mouth emerged as the leading purchase influencer (top-2 box score) in each category among Millennials, with search engines also among the top 3 for each category.


Via Russ Merz, Ph.D.
Gonzalo Moreno's insight:

When talking about Broadcasting and Narrowcasting...

more...
Russ Merz, Ph.D.'s curator insight, January 16, 2014 7:07 PM

This recent study contains some surprising contrasts and #stats in #shopping behaviors across the two largest #demographic groups--Millenials and Baby Boomers..

Rescooped by Gonzalo Moreno from Microeconomics: Pre-U Economics
Scoop.it!

Tesco enjoys fastest growth in three years as Aldi and Lidl slow

Tesco enjoys fastest growth in three years as Aldi and Lidl slow | Fundamentals of Marketing | Scoop.it

Tesco’s turnaround appears to have been sealed with the supermarket giant recording its fastest sales growth in three years, industry data has shown.


Via Graham Watson
Gonzalo Moreno's insight:
RETAIL news, my favorite!
It seems as though german hard discounters had got as high as they could: Recession is "officially over", and consumers are going back to their previous habits... Would you have guessed?
more...
Graham Watson's curator insight, November 15, 5:17 AM
I've not 'scooped' much about supermarkets recently, so let's right that particular wrong. This Telegraph article suggests that momentum in the sector is shifting back to established retailers, with a slight move away from the discounters, such as Aldi and Lidl.

However, this shouldn't be surprising - surely, income elasticity data would suggest that this would happen as we move out of recession?
GCS Business Studies's curator insight, November 16, 3:52 AM
Income elasticity anyone?
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

What Successful Marketing Looks Like Today: 8 Foundational Principles

What Successful Marketing Looks Like Today: 8 Foundational Principles | Fundamentals of Marketing | Scoop.it

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

 

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

 

Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.

 

When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....


Via Jeff Domansky
Gonzalo Moreno's insight:
Modern
more...
Jeff Domansky's curator insight, October 14, 11:12 AM

Learn the eight foundational principles of modern marketing so you can start creating a better brand experience and driving real business results.

Rescooped by Gonzalo Moreno from Digitalisation & Distributeurs
Scoop.it!

Carrefour présente ses derniers concepts et innovations magasin [Vidéo]

Carrefour présente ses derniers concepts et innovations magasin [Vidéo] | Fundamentals of Marketing | Scoop.it
Distributeurs :
Casiers de retrait des courses à Montesson, multiplication des Market Gourmet en Italie, ou encore système d’alerte personnelle... Sujets liés Entreprises Carrefour - Grande Distribution et consommation

Via GCX France Canada
Gonzalo Moreno's insight:
Retail evolution. Carrefour, always a European leader!
more...
No comment yet.
Scooped by Gonzalo Moreno
Scoop.it!

The Ultimate Guide To eCommerce Email Marketing

The Ultimate Guide To eCommerce Email Marketing | Fundamentals of Marketing | Scoop.it

Ultimate Guide to eCommerce Email Marketing. Get the tools you need to set up your own eCommerce email marketing campaign.

Gonzalo Moreno's insight:
The stuff every marketer should know about Direct Marketing ...OK, Millenials, call that eMail Marketing XP
more...
No comment yet.
Scooped by Gonzalo Moreno
Scoop.it!

Wells Fargo Uses Ethnographic Research to Design a Better Customer Experience | Loyalty360.org

Wells Fargo Uses Ethnographic Research to Design a Better Customer Experience  | Loyalty360.org | Fundamentals of Marketing | Scoop.it
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding deep emotional values can inform CX models.
more...
No comment yet.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

The Changing Face of B2B Marketing – Think with Google

The Changing Face of B2B Marketing – Think with Google | Fundamentals of Marketing | Scoop.it

So what's changed? Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital's desktop panel.

 

The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years. The results debunk a number of widely held beliefs and have major implications for B2B marketing strategies.

 

MYTH #1: MILLENNIALS AREN'T MAKING B2B BUSINESS DECISIONS

 

REALITY #1: NEARLY HALF OF ALL B2B RESEARCHERS ARE MILLENNIALS...


Via Jeff Domansky
Gonzalo Moreno's insight:

Hey, people: B2B is NOT boring, anymore...!
;)

more...
Jeff Domansky's curator insight, March 17, 2015 2:19 AM

Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?

PoetryCafe''s curator insight, March 17, 2015 7:51 AM

Amazinng!

Scooped by Gonzalo Moreno
Scoop.it!

Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com

Facing a future where women are still paid 23% less than men for the same work, and where 1 in 5 women are raped or sexually assaulted in gender-based violence,…
Gonzalo Moreno's insight:

SCR, non-profit, pink-washing, geen-washing, marketing with a cause...
Very interesting debate and lots of criticism to this video, as in http://rebeccahains.com/2014/10/22/fckh8s-f-bomb-princess-video-isnt-offensive-its-exploitative/

more...
No comment yet.
Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

20 Free Big Data Sources Everyone Should Know | SmartData Collective

20 Free Big Data Sources Everyone Should Know | SmartData Collective | Fundamentals of Marketing | Scoop.it

I always make the point that data is everywhere – and that a lot of it is free. Companies don’t necessarily have to build their own massive data repositories before starting with big data analytics. The moves by companies and governments to put large amounts of information into the public domain have made large volumes of data accessible to everyone.

 

Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavor and here’s my rundown of some of the best free big data sources available today....


Via Jeff Domansky
Gonzalo Moreno's insight:

BIG DATA sources...

more...
Marc Fanuel's curator insight, September 25, 2014 4:02 PM

ajouter votre point de vue ...

malek's curator insight, September 25, 2014 6:39 PM

[url=/u/215175 x-already-notified=1]Jeff Domansky[/url] is a real web miner. 

I've been looking for something to mine Facebook, here's a gem

Likebutton http://likebutton.com/

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Big Data 100: Business Analytics

Big Data 100: Business Analytics | Fundamentals of Marketing | Scoop.it

Below is the list from CRN Big Data. They also publish the 100 Big Data Management Companies and 100: Big Data Infrastructure, Tools And Services lists.…


Via Jeff Domansky
Gonzalo Moreno's insight:

IT'S BIG DATA...!

more...
Jeff Domansky's curator insight, September 25, 2014 12:28 PM

Valuable list of big data analytics companies and service providers.

Marco Favero's curator insight, September 25, 2014 5:52 PM

aggiungi la tua intuizione ...

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Fundamentals of Marketing | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

 

Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.

 

What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....


Via Jeff Domansky
Gonzalo Moreno's insight:

El briefing de toda la vida... Pero en "modelno"
XD

more...
Jeff Domansky's curator insight, July 25, 2014 12:56 AM

Inside look at a big advertising campaign and all of its social media components.

Brendon Macdonald's curator insight, July 25, 2014 4:24 AM

Great example of a facebook ads campaign

Marareia Hamilton's curator insight, September 17, 2014 6:07 AM

Millions of dollars are being invested into social media marketing campaigns as more businesses are starting to embrace the new digital era. It is important for businesses to understand how investing in this type of marketing strategy will have a beneficial effect on their brand. This article explains how creating a large social media campaign includes nine strategic steps which when followed can result in a high ROI for businesses. Although each of these steps are valid and have their place in the overall process the most important steps can be summed up in stages 3, 4 and 5. This can be simplified as; knowing the campaign objectives, targeting the right people and delivering the message through the right social media channels. These three stages are arguably at the heart of a social media campaign and can lead to greater insights about perceptions of a brand.

Rescooped by Gonzalo Moreno from Public Relations & Social Media Insight
Scoop.it!

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | Fundamentals of Marketing | Scoop.it

Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.

 

Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...


Via Jeff Domansky
Gonzalo Moreno's insight:

No hay vuelta atrás. La TV es la nueva radio...

more...
Jeff Domansky's curator insight, July 2, 2014 11:11 AM

Deep impact for marketing and an irreversible trend for the future.

Scooped by Gonzalo Moreno
Scoop.it!

what do logos say about business (infographic)

what do logos say about business (infographic) | Fundamentals of Marketing | Scoop.it
more...
No comment yet.