Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.
To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends.
Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....
So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.
Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.
In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....
Faciliter l’accès aux données par des directions métier. Les utilisateurs des directions métiers ont besoin d’analyser rapidement et simplement des données appartenant à différentes bases de données. Cela devient possible si on leur offre le moyen de réaliser une vue logique de toutes les données nécessaires sans déplacement ou copie de données.
Gonzalo Moreno's insight:
Big Data e Internet of Things, dos temas calentitos, desde una perspectiva "bastante" tecnológica (es CISCO, al fin y al cabo), pero muy entendible... :)
Accenture shares results of 2015 Seamless Retail Research Survey. Insights on retail trends, connected shopping and customer experience.
Accenture went on a journey to understand consumer preferences to shop seamlessly across channels and the ability of retailers to deliver that seamless experience.
Consumer Research SurveyAccenture surveyed nearly 10,000 adult consumers in November 2014 in 13 countries around the globe: Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Africa, Spain, Sweden, United Kingdom and United States. The survey targeted respondents who shop in a multi-channel way and use the internet and their smartphones regularly....
Hung out with any box-fresh adults recently? Wow, they are different. No doubt about it, the way younger people look at the world is unrecognisable from the way most experienced marketers do.
With under-25s, you are not the brand anymore – they are! Insights into under-25s are everywhere but there’s been one seismic shift in the way they want to engage with brands that is not reflected in the strategies and tactics of most marketing teams: with under-25s, you are not the brand anymore – they are.
It’s a change that demands a fundamentally flipped marketing playbook and you need to learn to use the new rules to maintain a competitive edge....
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:
- The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)
- The Top 7 Social Media Trends Dominating 2014 (written July 2014).
But without further ado, here are my top 7 social media marketing predictions for 2015!...
It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now....
...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.
But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...
When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.
Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.
Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....
The conversation around brand loyalty has been on a steady decline since the advent of social media.
Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularlzy engage with customers, touting the untold benefits of regular contact.The problem is that this belief couldn't be further from the truth. Most consumers do not care about how much you engage with them--and I have the data to prove it.
But there is a "secret sauce" that is guaranteed to increase brand loyalty, and it's closely tied to how you position yourself among the competition, not how many interactions you force on prospective customers.....
A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby Boomers (49-67). One of the key differences pertains the top sources of information that influence purchase decisions. Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
The survey asked respondents which sources of information are influential to them across 4 product categories – apparel, packaged goods, financial products, and big-ticket purchases (such as travel and electronics). Word-of-mouth emerged as the leading purchase influencer (top-2 box score) in each category among Millennials, with search engines also among the top 3 for each category.
RETAIL news, my favorite! It seems as though german hard discounters had got as high as they could: Recession is "officially over", and consumers are going back to their previous habits... Would you have guessed?
When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.
But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?
Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.
When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding deep emotional values can inform CX models.
So what's changed? Google partnered with Millward Brown Digital to find out. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as well as their use of digital (specifically, search, mobile, and video). In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital's desktop panel.
The study, which was fielded in 2014, mirrors research from 2012, enabling us to see the shifts over the past couple of years. The results debunk a number of widely held beliefs and have major implications for B2B marketing strategies.
MYTH #1: MILLENNIALS AREN'T MAKING B2B BUSINESS DECISIONS
REALITY #1: NEARLY HALF OF ALL B2B RESEARCHERS ARE MILLENNIALS...
I always make the point that data is everywhere – and that a lot of it is free. Companies don’t necessarily have to build their own massive data repositories before starting with big data analytics. The moves by companies and governments to put large amounts of information into the public domain have made large volumes of data accessible to everyone.
Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask me for the top data sources they could use in their big data endeavor and here’s my rundown of some of the best free big data sources available today....
This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.
Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.
What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....
Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.
Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...
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